Performance-based marketing to grow your Motorcycle company.
What is Motorcycle Marketing?
The average Motorcycle business in the United States makes $450,000 per year in revenue. Motorcycle Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most motorcycle companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Motorcycle digital marketing and advertising experts manage the groundwork it takes to grow your Motorcycle company. If you want to increase sales for your motorcycle business, please contact AdvertiseMint.
“Every motorcycle business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular Ways to Increase Revenue for Motorcycle Companies.
The motorcycle industry is ever-evolving, with its revenue streams influenced by various internal and external factors. For companies within this sector to achieve growth, they must recognize and capitalize on the following five determinants:
- Innovation and Technological Advancements: The future of the motorcycle industry hinges significantly on embracing technological innovations. Electric motorcycles and scooters are gaining traction due to environmental concerns and the increasing cost of fossil fuels. Companies can tap into the burgeoning market of eco-conscious consumers by investing in research and development to produce more efficient batteries, lightweight materials, and innovative designs. Additionally, integrating advanced features like touch-screen controls, adaptive cruise control, and autonomous emergency braking can make motorcycles more appealing to tech-savvy riders.
- Brand Diversification and Global Expansion: For long-term growth, motorcycle manufacturers must think globally. Emerging markets, especially in Asia and Africa, present enormous opportunities due to their rising middle-class population and the utility value of motorcycles in densely populated cities. Diversifying product lines to cater to different segments – from budget-friendly commuter bikes to luxury touring motorcycles – ensures a broader appeal across various demographics and economic classes.
- Rider Training and Safety Initiatives: A common barrier preventing potential riders from purchasing a motorcycle is the perceived risk. By offering comprehensive rider training courses and promoting safety gear, companies can reduce this barrier. An emphasis on safety not only positions a brand as responsible but can also help in attracting a new generation of riders who prioritize safety over thrill.
- Engaging Marketing and Brand Loyalty Programs: In the digital age, connecting with potential customers requires more than traditional advertising. Engaging social media campaigns, interactive virtual showrooms, and immersive AR experiences can make a brand stand out. Moreover, loyalty programs offering discounts, exclusive events, or early access to new models can encourage repeat purchases and brand loyalty.
- Flexible Financing and Ownership Models: Recognizing the changing landscape of ownership, many industries are moving towards flexible ownership and subscription models. Offering lease-to-own options, or even motorcycle subscriptions where riders can swap out models, can attract those hesitant about a large upfront investment. Additionally, collaborating with financial institutions to provide attractive financing options can ease the purchasing decision for many potential buyers.
Motorcycle Industry Facts
Average Revenue for the Motorcycle Industry: $33.2 billion
Average Profit Margin for the Motorcycle Industry: 10-15%
Average Employees for Motorcycle Business: 10-15
Average ROI for the Motorcycle Industry: 15-20%
Average Growth Rate for the Motorcycle Industry: 6-7%
Total number of Motorcycle Companies: Over 2,000
Average CPC on Google for Buy Motorcycle Online: $10-$20
Motorcycle Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Motorcycle products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Motorcycle Facebook Advertising
- Motorcycle Instagram Advertising
- Motorcycle TikTok Advertising
- Motorcycle Snapchat Advertising
- Motorcycle LinkedIn Advertising
- Motorcycle YouTube Advertising
- Motorcycle Twitter Advertising
- Motorcycle Reddit Advertising
- Motorcycle Pinterest Advertising
Motorcycle Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Motorcycle products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Motorcycle advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Motorcycle paid search ads are:
- Motorcycle Google Ads
- Motorcycle YouTube Ads
- Motorcycle Microsoft Ads
- Motorcycle Amazon Ads
- Motorcycle Wal-Mart Ads
Motorcycle Local Ads
Local ads are essential for Motorcycle companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Motorcycle companies are:
- Motorcycle Facebook Ads
- Motorcycle Google Local Ads
- Motorcycle Yelp Ads
- Motorcycle Nextdoor Ads
- Motorcycle Billboard Advertising
- Motorcycle Metro Ads
- Motorcycle Bus Ads
Motorcycle Radio Ads
Radio ads allow Motorcycle companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Motorcycle radio advertising options are:
- Motorcycle Local iHeartRadio Ads
- Motorcycle Spotify Ads
- Motorcycle Pandora Ads
- Motorcycle Podcast Ads
- Motorcycle National Radio Advertising
- Motorcycle Talk Radio Advertising
Motorcycle Direct Mail
Direct Mail can be a powerful tool for Motorcycle companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Motorcycle TV Ads
There are several things that Motorcycle companies should be aware of when running TV ads. TV advertising for Motorcycle can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Motorcycle company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Motorcycle companies?
Every Motorcycle company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Motorcycle advertising and digital marketing.
Who is the best Motorcycle advertising agency?
Advertisemint is the best Motorcycle marketing agency. Our Motorcycle advertising expert team has proven experience in the Motorcycle industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Motorcycle business.