Motorcycle Advertising Agency Digital Marketing

An average Motorcycle business should spend between $33,750 and $67,500 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Motorcycle Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Motorcycle business include: 

1. Environmental Regulations: As concerns about climate change and environmental conservation intensify, stringent emission norms and regulations have been introduced in several countries. Complying with these can require significant R&D investments from motorcycle manufacturers, especially if they are transitioning to cleaner energy sources or electric powertrains.
2. Safety Concerns: Motorcycles are often perceived as riskier than other forms of transportation. Accidents, sometimes fatal, can contribute to a negative public perception, making it challenging for companies to break this stereotype and promote their products to a broader audience.
3. Shift in Consumer Preferences: The younger generation, especially in developed nations, often delays or even forgoes purchasing vehicles, including motorcycles. This shift, attributed to factors like urban congestion, alternative transport methods, and economic factors, presents a challenge for motorcycle brands that traditionally relied on younger demographics.
4. Economic Fluctuations: Motorcycles, especially high-end models, can be considered luxury items. Economic downturns, unemployment rates, or reduced consumer spending can lead to reduced sales. Companies need to be agile, sometimes shifting focus towards more budget-friendly models or exploring markets that are economically stable.
5. Supply Chain Complexities: Global supply chain disruptions, whether due to geopolitical tensions, pandemics, or natural disasters, can stall production. As the industry becomes more globalized, securing components, raw materials, or even ensuring timely delivery becomes increasingly challenging. Companies need robust contingency plans and diversified supplier networks to navigate these complexities.

Because Motorcycle businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Motorcycle Lead Generation 

Many Motorcycle companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Motorcycle office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Motorcycle Sales 

The most popular of all advertising objectives for Motorcycle companies is sales. Increasing revenue is essential for every Motorcycle company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Motorcycle, please contact the team at AdvertiseMint to discuss your options. 

Motorcycle App Installs

Perfect for any Motorcycle business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Motorcycle mobile app, please contact the team at AdvertiseMint to discuss your options.  

Motorcycle Local Traffic 

Many Motorcycle companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Motorcycle location and get your ads in front of them. If you want to increase foot traffic for your Motorcycle location,  please contact the team at AdvertiseMint to discuss your options. 

Motorcycle Brand Awareness 

As your Motorcycle company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Motorcycle company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

As a motorcycle company, you are always looking for ways to boost your advertising efforts and reach a wider audience. Content marketing is a great way to do just that. By creating and distributing valuable, relevant, and consistent content, you can attract and retain a clearly defined audience and drive profitable customer action.

Here are some ways that motorcycle companies can utilize content marketing to boost their advertising efforts:

1. Create blog posts and articles: A great method for drawing in potential customers is by producing informative blog posts and articles regarding motorcycles. This can encompass pieces about various types of motorcycles, selecting the optimal motorcycle for your needs, safe motorcycle riding techniques, and more. By generating top-notch content that is beneficial to your target audience, your website is more likely to appear on search engine results pages (SERPs) and attract visitors. In turn, this can result in increased leads and sales for your motorcycle business.
2. Produce videos that showcase your products and services: Videos are another great way to showcase your products and services to potential customers. You can create videos that give people a tour of your dealership, show them how to use your products, or feature customer testimonials. Videos are also a great way to engage with your audience on social media. When you post videos on social media, you are more likely to get views, likes, and shares than when you post text or images.
3. Use social media to connect with potential customers and promote your content: Social media is a great way to connect with potential customers and promote your content. You can use social media to share your blog posts, articles, videos, infographics, and other content. You can also use social media to run contests and giveaways, and to offer customer support.
4. Use content marketing to nurture your leads and convert them into customers: Content marketing can also be used to nurture your leads and convert them into customers. For example, you could create a series of email drip campaigns that educate leads about different types of motorcycles and how to choose the right motorcycle for their needs. Or, you could create a webinar that teaches leads about the benefits of buying a motorcycle from your dealership.
5. Use content marketing to build relationships with your customers: Content marketing can also be used to build relationships with your customers. By creating and distributing valuable content, you can show your customers that you are an expert in the motorcycle industry and that you care about their needs. This can help you build trust with your customers and make them more likely to buy from you in the future.

The world has changed for Motorcycle, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Buy Motorcycle Online” is $10-$20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Motorcycle companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Motorcycle company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Motorcycle SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Motorcycle area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Motorcycle SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Motorcycle should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Motorcycle companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Motorcycle services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Motorcycle SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Motorcycle company, AdvertiseMint is here and ready to help. 

Like other industries, motorcycle businesses face advertising restrictions, and these can vary based on local, state, national, or international laws and regulations. Below are some of the common advertising restrictions and considerations for motorcycle businesses:

1. Truthful Advertising: Misrepresentations or false claims about motorcycle performance, safety features, or other attributes can lead to legal action and fines. Businesses must ensure all claims are accurate and can be substantiated.
2. Safety Standards: Advertisements cannot promote unsafe riding practices. For instance, showing riders without helmets in places where helmet use is mandatory can lead to problems. Depictions of stunts or reckless behavior can also be frowned upon, especially without disclaimers.
3. Environmental Claims: These claims must be accurate and verifiable if a motorcycle is advertised as “green,” “eco-friendly,” or with specific fuel efficiency figures. Misleading environmental claims, known as “greenwashing,” can face legal consequences.
4. Endorsements and Testimonials: Any testimonials or endorsements used in advertising must be genuine, and any compensation provided for such endorsements should be disclosed.
5. Financing Offers: If offering financial deals, zero percent interest rates, or other financing-related promotions, the fine print must clearly outline all terms and conditions, including any hidden fees, interest rates after promotional periods, and penalties.
6. Comparative Advertising: Comparing one brand’s motorcycle to another’s is allowed in many jurisdictions, but such comparisons must be fair, factual, and not misleading.
7. Platform-Specific Rules: Advertising on platforms like Google Ads, Facebook, or traditional TV and radio often comes with its own set of guidelines that advertisers must adhere to.

You can find examples of Motorcycle competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Motorcycle Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Motorcycle Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Motorcycle Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.