Music Advertising Agency Digital Marketing

An average Music business should spend between $11,925 and $23,850 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high revenue during the holiday shopping season. 

Music business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Music business include: 

Digital Revolution Impact: 

The shift from traditional album sales to digital platforms, like iTunes, has dramatically changed revenue streams. Physical album sales have plummeted, and while digital sales provide an avenue, they often come with lower profit margins. This transformation compels companies to seek innovative methods to monetize their music.

Concerts and Live Events Dilemma: 

While concerts and music festivals have become significant revenue sources, organizing them comes with its set of challenges. High upfront costs, unpredictable weather conditions, and ticket resale platforms can affect profitability. Furthermore, the recent global events have made large gatherings, like music festivals, a logistical and health challenge.

Artist Retention and Development: 

With so many platforms available for musicians to independently release music, retaining and attracting top talent becomes tougher. Artists nowadays can consider going solo without the backing of major music companies. Thus, these companies must offer value beyond just distribution, like mentorship and development, to keep top-tier musicians under their umbrella.

Piracy and Copyright Issues: 

The digital age brings the challenge of music piracy to the forefront. Unauthorized sharing and downloads mean lost revenues. It’s a constant battle for music companies to protect their intellectual property, ensuring that artists get paid for their work.

Diverse Competition: 

With numerous platforms, from streaming services to independent online channels, competition isn’t just about other music companies anymore. Every artist, whether backed by a major label or uploading independently, can reach the same audience, making the music landscape more crowded and competitive.

Because Music businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced area’s businesses use because they are so critical to the business’s success. 

Music Lead Generation 

Many Music companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide, and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Music office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Music Sales 

The most popular of all advertising objectives for Music companies is sales. Increasing revenue is essential for every Music company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Music, please contact the team at AdvertiseMint to discuss your options. 

Music App Installs

Perfect for any Music business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Music mobile app, please contact the team at AdvertiseMint to discuss your options.  

Music Local Traffic 

Many Music companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Music location and get your ads in front of them. If you want to increase foot traffic for your Music location,  please contact the team at AdvertiseMint to discuss your options. 

Music Brand Awareness 

As your Music company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Music company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the digital age, music isn’t just about sound; it’s about stories, engagement, and connection. Music companies, realizing the potency of content marketing, are now harmonizing their tunes with tailored content to amplify their reach.

The Power of Storytelling: 

Every musician has a tale to tell, a journey that led them to the spotlight. By sharing these narratives, music companies can create a deeper bond between the artist and the listener. An insightful blog post about an artist’s early days or a documentary-style video capturing their creative process can engage fans on a personal level, making the music even more resonant.

Engaging Through Concerts: 

Concerts are more than just live music events; they’re experiences. By creating engaging content around these concerts, from behind-the-scenes footage to interviews, music companies can elevate the anticipation and draw larger crowds. Post-event content, such as concert highlights or fan reactions, keeps the rhythm going, long after the final note has played.

iTunes and the Digital Revolution: 

With platforms like iTunes revolutionizing music consumption, music companies have a new playground for content marketing. Curated playlists, artist spotlights, or feature articles on emerging genres can guide listeners, turning the digital platform into a vibrant music community.

Music Festivals: 

A Content Goldmine: Music festivals are not just events; they’re cultural phenomena. Beyond the lineup announcements, companies are delving into content creation. Think interviews with performers, fashion tips for festival-goers, or behind-the-scenes looks at stage setups. Such content adds layers to the festival experience, enticing more fans to attend and engage.

The Artist as an Influencer: 

Today’s musicians wield significant influence, not just in music circles but in broader cultural spheres. Collaborative content, be it in the form of joint interviews, exclusive releases, or even simple social media takeovers, can tap into new audiences and keep the existing ones hooked.

The world has changed for Music, looking to increase its marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Music” is $0.34 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high volume of traffic for your key business segments. However, SEO is a long-term investment. We recommend that Music companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your Music company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Music SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Music area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, which means other websites are linking back to your site and using specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Music SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Music should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Music companies. Email marketing allows you to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company is communicating 24/7 with the people who are most interested in your Music services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your Music SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Music company, AdvertiseMint is here and ready to help. 

The music industry, with its vibrant concerts, plethora of artists, and dynamic platforms like iTunes, plays a pivotal role in our cultural landscape. However, when musicians, concert promoters, and other stakeholders venture into advertising, they must be aware of certain restrictions to ensure harmony in their promotions.

Copyright Concerns: 

One of the primary concerns in the music industry is copyright. Using a track or part of a song without proper licensing or permission in advertising can lead to legal issues. Whether you’re a budding musician or an established artist, always ensure you have the right to use the music you’re promoting or showcasing.

Endorsements and Testimonials: 

Musicians and artists often collaborate with brands or endorse products. In such cases, any claims made must be truthful and not misleading. If an artist hasn’t genuinely used a product or service, it can’t be presented as if they have.

Concerts and Music Festival Promotions: 

When promoting events like concerts or music festivals, accurate information regarding the venue, date, ticket prices, and attending artists is crucial. Misleading fans by advertising unconfirmed artists or changing venue details without ample notice can lead to both dissatisfaction and potential legal actions.

Platform-Specific Guidelines: 

Platforms like iTunes have their specific set of rules for advertising. If you’re directing fans to purchase tracks or albums, ensure you’re adhering to the platform’s guidelines. Avoid making unsupported claims about chart positions or sales unless they can be validated.

Volume and Decibel Levels: 

In certain regions, there are restrictions on the volume levels for music advertisements, especially for TV and radio. Advertisements shouldn’t exceed specific decibel levels to ensure they aren’t disruptive or potentially harmful to listeners.

You can find examples of Music competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Music Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Music Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Music Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.