Non Profit Advertising Agency

An average non-profit business should spend between $112,500 and $225,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Non-profit business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a non-profit business include: 

1. Funding Uncertainty: Many non-profits experience unpredictable funding cycles. While annual galas or foundation drives might generate significant funds in certain months, there might be dry spells with minimal revenue during others. This inconsistency can make budget planning and long-term projects challenging, hindering the organization’s ability to make a long-lasting impact.
2. Resource Limitations: Non-profits often operate with limited resources, whether it’s manpower, financial resources, or physical assets. Balancing high aspirations with restricted resources demands innovative solutions, which can sometimes lead to burnout among staff members or suboptimal execution of projects.
3. Mission Drift: Staying true to the foundational mission is essential for any non-profit. However, in a bid to attract more funding or address emerging needs, some organizations might be tempted to expand their scope. This mission drift can dilute the original purpose, confuse stakeholders, and even alienate core supporters.
4. Regulatory and Compliance Challenges: Navigating the legal and regulatory landscape can be intricate for non-profits. From ensuring compliance with tax-exemption criteria to understanding the nuances of financial reporting or donor restrictions, these entities often find themselves juggling multiple regulatory balls. Missteps can result in fines, loss of tax-exempt status, or damage to reputation.
5. Stakeholder Engagement and Expectations: Engaging diverse stakeholders, from donors and volunteers to beneficiaries and communities, is a delicate balancing act. Organizing successful galas, maintaining transparent communication with foundation members, and managing donor expectations require strategic planning and meticulous execution. Any misalignment can lead to reduced trust and diminished support.

Because non-profit foundations are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Non-profit Lead Generation 

Many non-profit companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your foundation office, please contact the team at AdvertiseMint to discuss your options. 

Increasing non-profit Sales 

The most popular of all advertising objectives for non-profit companies is sales. Increasing revenue is essential for every non-profit foundation to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your foundation, please contact the team at AdvertiseMint to discuss your options. 

Non-profit App Installs

Perfect for any non-profit business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your non-profit mobile app, please contact the team at AdvertiseMint to discuss your options.  

Non-profit Local Traffic 

Many Non-profit foundations have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your foundation location and get your ads in front of them. If you want to increase foot traffic for your foundation location,  please contact the team at AdvertiseMint to discuss your options. 

Non-profit Brand Awareness 

As your Non-profit company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your non-profit company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Content marketing has become a valuable tool for organizations in the digital age. However, for non-profit organizations, it holds a special importance. It’s not just about selling a product or service, but about sharing a story, promoting a cause, and inspiring action. Non-profit entities, such as foundations and gala organizers, are utilizing content marketing to enhance their advertising efforts. Here’s how:

1. Telling Authentic Stories: A compelling story is at the heart of every non-profit. Content marketing offers a platform to share these narratives, be it success stories of beneficiaries, the journey of the foundation, or the impact created by a gala event. Through blogs, videos, or infographics, non-profits can offer a candid glimpse into the change they’re driving, fostering deeper connections with their audience.
2. Educating and Informing: Content marketing is more than just storytelling. For many non-profits, it’s an educational tool. Through webinars, articles, or e-books, organizations can shed light on pressing issues, underline the importance of their mission, and position themselves as thought leaders in their domain. This not only raises awareness but also establishes credibility.
3. Engaging with Diverse Audiences: The digital realm and the audience are vast. Content marketing enables non-profits to tailor their messaging for diverse groups. A foundation might produce different content for donors, volunteers, and beneficiaries, ensuring that each piece resonates with its intended audience. Personalized content enhances engagement and drives action.
4. Amplifying Gala Events: Galas are significant events for fundraising and awareness. Through content marketing, the reach of these galas can be exponentially amplified. Pre-event content, like behind-the-scenes looks or speaker introductions, can generate buzz. Post-event content, such as event recaps or impact stories, can sustain the momentum and pave the way for future events.
5. Optimizing Resources: Non-profits often operate with limited resources. Content marketing, especially when driven by a strategic plan, ensures that every piece of content yields maximum returns—whether a blog post, video, or social media update. With clear objectives and defined audience segments, non-profits can make the most of their content efforts.

The world has changed for the foundation, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Non-profit industry” is $1.20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that non-profit companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your non-profit company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Non-profit SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the non-profit area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your non-profit SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Non-Profit should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Non-Profit companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Non-Profit services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Non-Profit SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Non-Profit company, AdvertiseMint is here and ready to help. 

The non-profit sector, with its mission-driven approach, often has a unique relationship with advertising. While non-profits, foundations, and gala organizers aim to raise awareness and drive donations through advertising, they must navigate a specific set of restrictions and regulations to ensure they remain compliant. Here’s a look at some of the advertising restrictions that non-profits face:

1. Tax-Exempt Status Considerations: The cornerstone of most non-profit organizations is their tax-exempt status. However, advertising that promotes commercial activities or products can jeopardize this status. Non-profits must ensure that their advertisements focus primarily on their mission, the objectives of their foundation, or the purpose of their gala without veering into overtly commercial territory.
2. Truthful Representations: Like all advertisers, non-profits must ensure that their advertising messages are truthful and not misleading. Overstating the impact of donations, making unfounded claims about the benefits of supporting a particular foundation, or misrepresenting the scale of a gala can have legal repercussions and tarnish an organization’s reputation.
3. Endorsements and Partnerships: Non-profits often collaborate with celebrities, influencers, or corporations to amplify their reach. However, they must ensure transparent disclosure of such partnerships in their advertising, especially if there is a financial exchange involved. Such transparency fosters trust and aligns with regulatory guidelines.
4. Fundraising Communications: When advertising solicitations or fundraising campaigns, non-profits should be crystal clear about the use of donated funds. If a specific percentage of proceeds from a gala ticket, for example, goes to the foundation’s mission, this must be disclosed. Vague or misleading communications can lead to donor mistrust and potential regulatory scrutiny.
5. Digital Advertising Platforms: Many digital platforms, such as social media networks or search engines, have their own set of guidelines for advertising. Non-profits must familiarize themselves with these guidelines, especially if they touch on areas like targeting demographics, using personal data, or promoting certain types of content.
6. Restricted Content: Certain content, such as that related to political advocacy, might be subject to additional regulations. If a non-profit is advocating for policy change or supporting a political candidate, they must be aware of the restrictions tied to such communications.

You can find examples of Non-Profit competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Non-Profit Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Non-Profit Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Non-Profit Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.