Oil, Gas & Energy Advertising Agency Digital Marketing

An average energy business should spend between $127,500,000 and $255,000,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high revenue during the holiday shopping season. 

Energy business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a energy business include: 

1. Fluctuating Oil Prices: Oil prices are notoriously volatile, influenced by a complex interplay of geopolitical events, supply-demand dynamics, global economic conditions, and OPEC decisions. These fluctuations can lead to periods of sharp downturns, severely impacting the profitability and stability of companies in the sector.
2. Regulatory and Environmental Concerns: As global awareness about climate change and environmental degradation grows, the oil and gas industry faces increasing scrutiny and tighter regulations. Stricter emission standards, policies favoring renewable energy, and bans on certain exploration activities all pose hurdles for companies. Additionally, incidents like oil spills can result in hefty fines and significant reputational damage.
3. Technological Disruption: The rapid rise of renewable energy technologies poses a significant threat to traditional oil, gas, and energy companies. Solar, wind, and electric vehicles are becoming more efficient and affordable, making them attractive alternatives. Companies that fail to adapt or diversify their portfolios risk becoming obsolete in the long run.
4. Geopolitical Risks: Oil and gas reserves are often located in politically unstable regions or fraught with conflicts. Operating in these areas exposes companies to risks like nationalization of assets, civil unrest, terrorism, and sudden regulatory changes. Such challenges can disrupt supply chains, increase operating costs, or even force companies to abandon projects entirely.
5. Operational Challenges: Exploration and production activities come with significant risks, especially in new or remote areas. Deepwater drilling, arctic exploration, and unconventional oil and gas production methods like fracking present technical and logistical challenges. Mishaps in such operations not only lead to financial losses but can also have catastrophic environmental and human safety implications.

Because oil businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are so critical to the business’s success. 

Energy Lead Generation 

Many oil companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide, then driving prospects to a landing page to collect their information. You can also collect the prospects information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your energy office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Oil and Gas Sales 

The most popular of all advertising objectives for energy companies is sales. Increasing revenue is essential for every oil company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your energy business, please contact the team at AdvertiseMint to discuss your options. 

Energy App Installs

Perfect for any oil business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction complete. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your energy mobile app, please contact the team at AdvertiseMint to discuss your options.  

Energy Local Traffic 

Many gas companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals that are located close to your gas location and get your ads in front of them. If you want to increase foot traffic for your gas location,  please contact the team at AdvertiseMint to discuss your options. 

Energy Brand Awareness 

As your energy company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your oil company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In an era where the average consumer is flooded with advertisements from every direction, the Oil, Gas & Energy sector is making a strategic pivot. Rather than solely relying on traditional advertising avenues, they’re harnessing the prowess of content marketing to communicate their narratives, and the results are electrifying.

• The Transition from Power Company to Powerful Stories: At first glance, oil drills, utilities, and power companies might not seem like the most exciting topics for content. But dig a little deeper, and there’s a treasure trove of stories waiting to be told. And who better to narrate these tales than the companies themselves? For instance, an article discussing the journey of oil, from its extraction to becoming the fuel that powers our vehicles, can be both educational and engaging. Similarly, energy utilities can use content marketing to explain complex processes, debunk myths, and highlight innovations in the sector. By doing so, these companies not only position themselves as industry leaders but also make the arcane world of energy more relatable to the average consumer.
• Building Trust Through Transparency: Content marketing offers a golden opportunity for these firms to build trust. By sharing behind-the-scenes looks into their operations or addressing concerns about environmental impact, power companies can foster a sense of transparency. This is crucial, especially in an industry often marred by skepticism. Content that showcases a company’s commitment to sustainable practices or its efforts to integrate renewable sources can significantly boost its image in the public eye.
• Engaging with the Digital Consumer: The digital age has ushered in a new kind of consumer: one that’s constantly connected and hungry for information. Energy companies can cater to this demographic through interactive content. Infographics detailing how utilities manage power distribution during peak times, or videos showcasing the technological marvels of offshore oil rigs, can captivate audiences and amplify a company’s reach.
• Beyond the Sale: Building Communities: Content marketing isn’t just about selling a service; it’s about fostering communities. Forums or blogs where consumers can discuss energy-saving tips, voice concerns, or even learn about the future of energy can turn casual users into brand advocates.

The world has changed for oil and gas, looking to increase their marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “energy, gas, oil” is $10 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. There is tremendous value from SEO as you can generate a high volume of traffic for your key business segments, however, SEO is a long-term investment. We recommend that oil and gas] companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your energy company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Energy SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the power area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, which means other websites are linking back to your site and using specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Energy SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every energy should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for oil and gas companies. Email marketing allows you to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company is communicating 24/7 with the people who are most interested in your energy services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your Energy SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your power company, AdvertiseMint is here and ready to help. 

The Oil, Gas & Energy sector, encompassing everything from local utilities to multinational oil conglomerates, plays a pivotal role in the world’s economy. However, given the sector’s prominence and the potential environmental and societal impact of its operations, it faces specific advertising restrictions. 

1. Environmental Claims: Companies within the energy sector, especially oil and power companies, must be incredibly cautious when making environmental or “green” claims. Any statement suggesting that a product is environmentally friendly or has a reduced environmental impact must be substantiated with evidence. Misleading environmental claims can lead to sanctions or public backlash.
2. Safety Representations: Safety is paramount in the oil and energy industry. Advertisements that imply certain safety standards, especially without adequate evidence, can face regulatory pushback. This is especially true for utilities and power companies that interface directly with consumers.
3. Comparative Advertising: When comparing with competitors, energy companies must ensure their claims are accurate and not misleading. It’s not uncommon for oil companies to compare their efficiencies or environmental efforts, but these claims must be based on current, objective data.
4. Promotion of Sustainable Energy: Many power companies are venturing into renewable energy sources like wind, solar, and hydroelectric power. When advertising these services, the specifics of their “green” initiatives must be clear. Overstating contributions to sustainability can be viewed as deceptive.
5. Geopolitical Implications: Oil, as a commodity, is heavily influenced by geopolitical situations. Advertisements or campaigns that seem to capitalize on geopolitical tensions or events can be seen in poor taste and can lead to negative public relations fallout.
6. Transparency with Tariffs and Prices: Utilities, given their direct interaction with consumers, must be exceptionally transparent when advertising rates or tariffs. Hidden charges or fees, if not communicated openly, can lead to regulatory scrutiny and erode consumer trust.

You can find examples of energy competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View oil Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View gas Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View energy Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.