Orthodontist Advertising Agency Digital Marketing

An average Orthodontist business should spend between $20046 and $40,092 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Orthodontist business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Orthodontist business include: 

Technological Advancements: 

The dental field sees frequent technological innovations, from new braces materials to advanced teeth alignment techniques. Keeping up with these advancements requires orthodontists to invest in new equipment and continuous training, which can be both time-consuming and costly.

Patient Compliance: 

A successful treatment often relies on patients following instructions diligently. Whether it’s wearing braces for the recommended duration each day or maintaining good oral hygiene, patient non-compliance can lead to extended treatment times and less-than-optimal results.

Competition with General Dentists: 

Some dental procedures overlap between dentists and orthodontists. With general dentists now offering services like braces and other teeth alignment solutions, orthodontist companies face stiff competition and must emphasize their specialized skills to stand out.

Costs and Affordability: 

High-quality orthodontic treatments can be expensive. Patients often weigh the benefits of a perfect smile against the financial burden, leading them to either delay treatments or seek cheaper, potentially lower-quality alternatives.

Managing Long-Term Patient Relationships: 

Orthodontic treatments, unlike other dental procedures, require long-term patient commitments. Maintaining a positive and trusting relationship over months or even years can be challenging, especially when patients face discomfort or become impatient with the pace of results.

Because Orthodontist businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Orthodontist Lead Generation 

Many Orthodontist companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide, and then driving prospects to a landing page to collect their information. You can also collect the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Orthodontist office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Orthodontist Sales 

The most popular of all advertising objectives for Orthodontist companies is sales. Increasing revenue is essential for every Orthodontist company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Orthodontist, please contact the team at AdvertiseMint to discuss your options. 

Orthodontist App Installs

Perfect for any Orthodontist business that has a mobile app. The mobile app objective allows you to run ads for new app installs or app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a certain area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Orthodontist mobile app, please contact the team at AdvertiseMint to discuss your options.  

Orthodontist Local Traffic 

Many Orthodontist companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Orthodontist location and get your ads in front of them. If you want to increase foot traffic for your Orthodontist location,  please contact the team at AdvertiseMint to discuss your options. 

Orthodontist Brand Awareness 

As your Orthodontist company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Orthodontist company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the world of orthodontics, where braces and perfect teeth are the focal points, the competition is stiff. How do orthodontists reach out to prospective patients and stand out from the regular dentist next door? A prominent tool in their arsenal is content marketing.

The Journey to a Perfect Smile: 

Content marketing for orthodontists is not merely about showcasing the end product, but the journey. Blog posts or videos explaining the process of getting braces, the types of braces available, or even the science behind teeth alignment offer valuable insights. This educative approach establishes the orthodontist as an expert and eases potential patients’ apprehensions.

Before and After: 

Visuals are powerful. An orthodontist can describe the effectiveness of braces, but showing the transformation of teeth through ‘before and after’ images speaks volumes. Such content resonates with viewers, allowing them to visualize their journey and potential results.

Dental Care Tips: 

Beyond braces, orthodontists have a wealth of knowledge about dental care. Sharing tips on maintaining teeth health, the importance of regular check-ups, and methods to ensure the longevity of braces positions the orthodontist as a holistic dental care provider. These tips, presented in easy-to-digest formats like infographics or short videos, provide added value to potential patients.

Testimonials and Stories: 

Real stories from real people build trust. Whether it’s a teenager talking about their newfound confidence after getting braces or an adult sharing their experience with teeth realignment, these testimonials offer authentic insights. They bridge the gap between the orthodontist and potential patients, fostering trust.

Engaging with the Community: 

Content marketing is also about engagement. Orthodontists can host Q&A sessions, dispelling myths about braces, or even discussing the latest in dental technology. Such interactions make the dentist’s chair less intimidating and the orthodontist more approachable.

The world has changed for orthodontists, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Orthodontist” is $5 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate high traffic for your key business segments. However, SEO is a long-term investment. We recommend that Orthodontist companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your Orthodontist company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Orthodontist SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Orthodontist area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Orthodontist SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Orthodontist should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Orthodontist companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Orthodontist services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Orthodontist SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Orthodontist company, AdvertiseMint is here and ready to help. 

Orthodontists, specialists in aligning teeth, often utilize various advertising methods to attract patients seeking to perfect their smiles. However, like other medical professionals, they too must navigate specific advertising guidelines. Here’s a closer look at some of these restrictions:

Honesty and Accuracy: 

Orthodontists must ensure their advertisements accurately represent the results patients can expect. For example, if promoting braces, it’s crucial not to exaggerate the speed or effectiveness of the treatment. Every patient’s teeth are unique, and outcomes may vary.

Credentials and Specialization: 

Not every dentist can advertise services specific to orthodontics unless they possess the necessary qualifications. Offering specialized treatments like braces without the proper training and certification is misleading. Misrepresentation can lead to legal consequences and tarnish the trust patients place in dental professionals.

Patient Privacy: 

While showcasing before-and-after photos can be a compelling way to highlight the effectiveness of treatments, orthodontists must always obtain written consent from patients. Preserving patient confidentiality is of utmost importance, and even a simple photo of teeth requires permission.

Promotional Offers: 

Many orthodontists offer promotional deals for braces or other treatments. While this is a valid strategy, ensuring all terms and conditions are transparent is vital. Hidden fees or unclear terms can be viewed as deceptive and harm the business’s reputation.

Regulatory Guidelines: Orthodontists, like all dental professionals, must adhere to the advertising standards and regulations set by regional dental associations or boards. These guidelines ensure that patients receive truthful and relevant information, promoting trust in the profession.

You can find examples of Orthodontist competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Orthodontist Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Orthodontist Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Orthodontist Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.