Performance based marketing to grow your Orthodontist company.
What is Orthodontist Marketing?
The average Orthodontist business in the United States makes $ 267,280 per year in revenue. Orthodontist Marketing is the process of promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Orthodontist companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Orthodontist digital marketing and advertising experts manage the groundwork it takes to grow your Orthodontist company. If you want to increase sales for your Orthodontist business, please contact AdvertiseMint.
Popular ways to increase revenue for Orthodontist companies.
“Every Orthodontist business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT
The field of orthodontics, like many sectors of healthcare, has seen a significant evolution. With advancing technology and changing patient demands, orthodontists have ample opportunities to enhance their revenue. Here’s a look at five key factors:
Diversifying Treatment Options:
Gone are the days when braces were the sole solution to misaligned teeth. Today, orthodontists have a range of treatments, from traditional metal braces to clear aligners and lingual braces. By offering a diverse range of treatments, orthodontists can cater to a broader clientele. Younger patients prefer colorful braces, while adults lean towards clear or lingual options for a more discreet look.
The realm of orthodontics is benefitting immensely from technology. Tools like 3D imaging provide detailed insights into teeth alignment, allowing for more accurate treatment plans. Additionally, software solutions can help in appointment scheduling, patient reminders, and feedback collection. By adopting these tech tools, orthodontists can enhance the patient experience, leading to better reviews and more referrals.
Strengthening Online Presence:
A strong online presence is invaluable in this digital age. Orthodontists should invest in a user-friendly website with before-and-after photos, patient testimonials, and clear information about treatments. Regularly updated blogs focusing on topics like “The Benefits of Braces” or “How to Care for Your Teeth Post-Treatment” can position the dentist as an expert in the field, drawing more traffic to the clinic.
Building Strong Relationships:
Orthodontic treatments often span months or even years. This extended timeline presents a golden opportunity to build lasting relationships with patients. Regular check-ins, appointment reminders, or even discounting dental cleaning services can enhance patient loyalty. A satisfied patient is more likely to refer friends and family.
Collaborating with General Dentists:
Collaboration is a powerful tool. By building a network and collaborating with general dentists, orthodontists can gain referrals for patients who need specialized care. Regular workshops or seminars on the latest in orthodontics can also help establish trust and build a robust professional network.
Orthodontist industry facts:
Average Revenue for Orthodontist: $267,280
Average Profit Margin for Orthodontists: 20%
Average Employees for Orthodontists: 10
Average ROI for Orthodontist: 25%
Average Growth Rate for Orthodontists: 5%
Total number of Orthodontist companies: 10,000
Average CPC on Google for Orthodontists: $5
Orthodontist Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Orthodontist products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Orthodontist Facebook Advertising
- Orthodontist Instagram Advertising
- Orthodontist TikTok Advertising
- Orthodontist Snapchat Advertising
- Orthodontist LinkedIn Advertising
- Orthodontist YouTube Advertising
- Orthodontist Twitter Advertising
- Orthodontist Reddit Advertising
- Orthodontist Pinterest Advertising
Orthodontist Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Orthodontist products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Orthodontist advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Orthodontist paid search ads are:
- Orthodontist Google Ads
- Orthodontist YouTube Ads
- Orthodontist Microsoft Ads
- Orthodontist Amazon Ads
- Orthodontist Wal-Mart Ads
Orthodontist Local Ads
Local ads are extremely important for Orthodontist companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers who are located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Orthodontist companies are:
- Orthodontist Facebook Ads
- Orthodontist Google Local Ads
- Orthodontist Yelp Ads
- Orthodontist Nextdoor Ads
- Orthodontist Billboard Advertising
- Orthodontist Metro Ads
- Orthodontist Bus Ads
Orthodontist Radio Ads
Radio ads allow Orthodontist companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Orthodontist radio advertising options are:
- Orthodontist Local iHeartRadio Ads
- Orthodontist Spotify Ads
- Orthodontist Pandora Ads
- Orthodontist Podcast Ads
- Orthodontist National Radio Advertising
- Orthodontist Talk Radio Advertising
Orthodontist Direct Mail
Direct Mail can be a powerful tool for Orthodontist companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Orthodontist TV Ads
There are several things that Orthodontist companies should be aware of when running TV ads. TV advertising for orthodontists can be targeted to users on a local level, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies that have multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, clear product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Orthodontist company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Orthodontist companies?
Every Orthodontist company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need the plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Orthodontist advertising and digital marketing.
Who is the best Orthodontist advertising agency?
Advertisemint is the best Orthodontist marketing agency. Our team of Orthodontist advertising experts has proven experience in the Orthodontist industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Orthodontist business.