Performance based marketing to grow your Orthopedic Company.
What is Orthopedic Marketing?
The average Orthopedic business in the United States makes $531,400 million per year in revenue. Orthopedic Marketing is the process of promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Orthopedic companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Orthopedic digital marketing and advertising experts manage the groundwork it takes to grow your Orthopedic company. If you want to increase sales for your Orthopedic business, please contact AdvertiseMint.
Popular ways to increase revenue for Orthopedic companies.
“Every Orthopedic business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT
The realm of orthopedics, focusing on correcting deformities in bones and muscles, is dynamic and competitive. As patient needs evolve and healthcare landscapes shift, orthopedic practices constantly seek avenues to enhance revenue. Here are five actionable factors that can pave the way for increased financial growth:
- Advanced Treatment Options:
By staying abreast of the latest advancements in orthopedic treatments and surgeries, practices can offer state-of-the-art solutions. Patients are often willing to opt for newer, more efficient procedures in their quest for the best care. Offering minimally invasive surgeries or innovative therapies can distinguish the practice from competitors, attracting more patients.
- Comprehensive Rehabilitation Services:
Post-surgery or treatment, rehabilitation is pivotal. If orthopedic practices integrate physiotherapy and rehabilitation services, patients are more likely to choose them for the convenience of a one-stop solution. This holistic approach boosts patient satisfaction and adds an additional revenue stream.
- Expanding Service Hours:
Orthopedic issues can arise unpredictably, from sprains to fractures. By offering extended hours or emergency services, practices can cater to a wider patient base. Whether it’s accommodating working professionals or addressing immediate concerns, flexible timings can significantly increase patient inflow.
- Telemedicine Consultations:
Telemedicine has revolutionized patient-doctor interactions in today’s digital age. By providing online consultations, orthopedic practices can reach patients from remote areas or those preferring initial virtual interactions. This mode isn’t just convenient; it’s also an effective way to increase patient volume without physical space constraints.
- Patient Education Workshops:
Knowledge empowers. Hosting workshops or informational sessions on common orthopedic concerns, preventive measures, and available treatments can build trust within the community. These sessions position the practice as a knowledge leader and help in patient retention and referrals.
Orthopedic industry facts:
Average Revenue for Orthopedic: $531,400 million
Average Profit Margin for Orthopedic: 10%
Average Employees for Orthopedic: 1,000
Average ROI for Orthopedic: 20%
Average Growth Rate for Orthopedic: 5%
Total number of Orthopedic companies: 10,000
Average CPC on Google for Orthopedic: $10
Orthopedic Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Orthopedic products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Orthopedic Facebook Advertising
- Orthopedic Instagram Advertising
- Orthopedic TikTok Advertising
- Orthopedic Snapchat Advertising
- Orthopedic LinkedIn Advertising
- Orthopedic YouTube Advertising
- Orthopedic Twitter Advertising
- Orthopedic Reddit Advertising
- Orthopedic Pinterest Advertising
Orthopedic Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Orthopedic products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Orthopedic advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Orthopedic paid search ads are:
- Orthopedic Google Ads
- Orthopedic YouTube Ads
- Orthopedic Microsoft Ads
- Orthopedic Amazon Ads
- Orthopedic Wal-Mart Ads
Orthopedic Local Ads
Local ads are extremely important for Orthopedic companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Orthopedic companies are:
- Orthopedic Facebook Ads
- Orthopedic Google Local Ads
- Orthopedic Yelp Ads
- Orthopedic Nextdoor Ads
- Orthopedic Billboard Advertising
- Orthopedic Metro Ads
- Orthopedic Bus Ads
Orthopedic Radio Ads
Radio ads allow Orthopedic companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Orthopedic radio advertising options are:
- Orthopedic Local iHeartRadio Ads
- Orthopedic Spotify Ads
- Orthopedic Pandora Ads
- Orthopedic Podcast Ads
- Orthopedic National Radio Advertising
- Orthopedic Talk Radio Advertising
Orthopedic Direct Mail
Direct Mail can be a powerful tool for Orthopedic companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Orthopedic TV Ads
There are several things that Orthopedic companies should be aware of when running TV ads. TV advertising for Orthopedics can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, clear product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Orthopedic company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Orthopedic companies?
Every Orthopedic company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Orthopedic advertising and digital marketing.
Who is the best Orthopedic advertising agency?
Advertisemint is the best Orthopedic marketing agency. Our team of Orthopedic advertising experts has proven experience in the Orthopedic industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Orthopedic business.