Performance based marketing to grow your Plastic Surgery company.

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What is Plastic Surgery Marketing?

The average Plastic Surgery business in the United States makes $1.5 million per year in revenue. Plastic Surgery Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.

Most Plastic Surgery companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Plastic Surgery digital marketing and advertising experts manage the groundwork it takes to grow your Plastic Surgery company. If you want to increase your Plastic Surgery business sales, please contact AdvertiseMint.

“Every Plastic Surgery business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular ways to increase revenue for Plastic Surgery companies.

Plastic Surgery Advertising Agency. — Image Source: Pexels.

In the rapidly evolving world of cosmetic enhancement, plastic surgery practices always seek ways to increase revenue. These businesses can grow their bottom line and enhance the patient experience by focusing on a few key strategies.

Invest in Advanced Technology:

The field of plastic surgery thrives on innovation. By adopting the latest surgical techniques and technologies, practices can offer patients a wider array of options. These cutting-edge methods often promise better results with reduced recovery times, appealing to those who want efficient and effective treatments. For a practice, having the latest equipment can be a unique selling proposition, attracting more clients.

Expand Service Offerings:

Today’s patients seek comprehensive solutions. By broadening the range of services, from minimally invasive procedures like fillers and Botox to more complex surgeries, a clinic can cater to a diverse clientele. This not only ensures customer retention but also taps into different revenue streams.

Personalized Consultations:

A one-size-fits-all approach doesn’t work in plastic surgery. By offering personalized consultations, practices can understand individual patient needs and desires. Tailored solutions ensure better patient satisfaction, leading to repeat visits and word-of-mouth referrals, which are invaluable in this industry.

Engage in Effective Branding and Online Presence:

In the digital age, a strong online presence is paramount. An intuitive website, engaging social media profiles, and positive patient testimonials can significantly enhance a clinic’s reputation. Prospective patients often research extensively before selecting a surgeon. Ensuring your practice stands out in the online space can dramatically boost bookings.

Continuous Training and Education:

Plastic surgery is an ever-evolving field. Ensuring that the team, especially surgeons, regularly updates their skills through workshops, conferences, and courses can set a practice apart. When patients know they are in expert hands, they are more likely to opt for a procedure.

Plastic Surgery industry facts:

Average revenue for plastic surgery: $1.5 million
Average profit margin for plastic surgery: 20%
Average employees for plastic surgery: 2
Average ROI for plastic surgery: 15%
Average growth rate for plastic surgery: 10%
Total number of plastic surgery companies: 570,000
Average CPC on Google for plastic surgery: $10

Plastic Surgery Paid Social Ads

Paid social is a powerful way to help reach consumers interested in Plastic Surgery products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:

Plastic Surgery Paid Search Ads

Paid search is the most efficient way to reach consumers actively searching for Plastic Surgery products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Plastic Surgery advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or ecommerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Plastic Surgery paid search ads are:

Plastic Surgery Local Ads

Local ads are extremely important for Plastic Surgery companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers who are physically located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Plastic Surgery companies are:

Plastic Surgery Facebook Ads
Plastic Surgery Google Local Ads
Plastic Surgery Yelp Ads
Plastic Surgery Nextdoor Ads
Plastic Surgery Billboard Advertising
Plastic Surgery Metro Ads
Plastic Surgery Bus Ads

Plastic Surgery Radio Ads

Radio ads allow Plastic Surgery companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Plastic Surgery radio advertising options are:

Plastic Surgery Local iHeartRadio Ads
Plastic Surgery Spotify Ads
Plastic Surgery Pandora Ads
Plastic Surgery Podcast Ads
Plastic Surgery National Radio Advertising
Plastic Surgery Talk Radio Advertising

Plastic Surgery Direct Mail

Direct Mail can be a powerful tool for Plastic Surgery companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.

Plastic Surgery TV Ads

There are several things that Plastic Surgery companies should be aware of when running TV ads. TV advertising for Plastic Surgery can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, along with apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, which includes a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your Plastic Surgery company, please contact AdvertiseMint for more details and pricing.

How important are reputation management and online reviews for Plastic Surgery companies?

Best Plastic Surgery Clinic Advertising Agency. — Image Source: Unsplah.

Every Plastic Surgery company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.

Frequently asked questions about Plastic Surgery advertising and digital marketing.

How much should a Plastic Surgery business spend on marketing and advertising each year?

An average Plastic Surgery business should spend between $$112,500 and $$225,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season.

Why Plastic Surgery companies typically outsource their marketing and advertising?

Plastic Surgery business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Plastic Surgery business include:

Ethical Considerations:

Navigating the thin line between enhancing someone’s appearance and respecting the natural human form is a persistent challenge. Surgeons often grapple with decisions like how many procedures are too many or if a patient’s requests align with the profession’s ethical standards.

Patient Expectations vs. Reality:

Television, social media, and celebrity culture can sometimes give potential patients unrealistic expectations. Managing these expectations, ensuring patients understand the risks and results, and emphasizing that surgery isn’t a “magic wand” can be a daily challenge.

Keeping Up with Technological Advances:

Plastic surgery is rapidly evolving, with new procedures, techniques, and technologies emerging constantly. Staying updated, investing in the latest equipment, and undergoing continuous training can be demanding in terms of time and finances.

Regulatory and Licensing Issues:

Plastic surgery, being a medical field, is subject to strict regulations and licensing requirements. Meeting these standards, maintaining certifications, and ensuring every procedure aligns with medical guidelines are formidable.

Addressing Complications and Risks:

All surgeries come with inherent risks. Despite meticulous planning and execution, complications can arise. Handling these issues, ensuring patient safety, and managing potential legal implications can be a significant concern for plastic surgery companies.

What are the most popular Plastic Surgery advertising objectives?

Plastic Surgery Lead Generation

Many Plastic Surgery companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Plastic Surgery office, please contact the team at AdvertiseMint to discuss your options.

Increasing Plastic Surgery Sales

The most popular of all advertising objectives for Plastic Surgery companies is sales. Increasing revenue is essential for every Plastic Surgery company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Plastic Surgery, please contact the team at AdvertiseMint to discuss your options.

Plastic Surgery App Installs

Perfect for any Plastic Surgery business that has a mobile app. The mobile app objective allows you to run ads for new app installs or app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a certain area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Plastic Surgery mobile app, please contact the team at AdvertiseMint to discuss your options.

Plastic Surgery Local Traffic

Many Plastic Surgery companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals that are located close to your Plastic Surgery location and get your ads in front of them. If you want to increase foot traffic for your Plastic Surgery location, please contact the team at AdvertiseMint to discuss your options.

Plastic Surgery Brand Awareness

As your Plastic Surgery company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Plastic Surgery company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options.

Should Plastic Surgery companies utilize content marketing to boost their advertising efforts?

In a world increasingly driven by visual appeal, plastic surgery companies offer transformative solutions. While many rely on before-and-after photos to showcase their expertise, content marketing is a rising trend in their advertising arsenal. This strategic approach allows them to connect, educate, and build trust with potential clients.

Building a Knowledgeable Audience:

The realm of plastic surgery, brimming with medical jargon like “rhinoplasty” or “abdominoplasty,” can seem overwhelming to outsiders. Content marketing breaks down these terms. By creating blog posts, infographics, or explanatory videos, plastic surgery companies can explain procedures in layman’s terms. This educative approach allows potential clients to make informed decisions and positions the company as an expert guide.

Real Stories, Real Impact:

Testimonials are the heartbeat of the plastic surgery industry. Through content marketing, companies can share deeper patient stories — journeys of transformation, both physically and emotionally. Beyond just showcasing results, these narratives resonate with potential clients, offering them a glimpse into the life-altering potential of various procedures.

Addressing Concerns Head-On:

Plastic surgery, while popular, is often surrounded by myths and misconceptions. Content marketing is a platform for companies to address common concerns, from recovery times to potential risks. By tackling these topics openly, they can dispel fears and cultivate a sense of trust with their audience.

Staying Updated with Trends:

The world of aesthetic enhancement is dynamic. New procedures emerge, and old ones get refined. Through regular content updates, plastic surgery companies can keep their audience informed about the latest trends and innovations in the field.

Engaging Visuals:

The adage, “seeing is believing,” holds particularly true for plastic surgery. Companies can leverage content marketing to showcase visual transformations — not just static before-and-after shots, but perhaps time-lapse videos or 3D visualizations of potential outcomes. Such engaging content can be both informative and persuasive.

How can Plastic Surgery integrate AI and other advanced technologies into their marketing strategies?

The world has changed for Plastic Surgery, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more.

What do Plastic Surgery companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “Plastic Surgery” is $10.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your key business segments. However, SEO is a long-term investment. We recommend that Plastic Surgery companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Plastic Surgery company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Plastic Surgery SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Plastic Surgery area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Plastic Surgery SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint.

Should Plastic Surgery companies be doing Email Marketing?

Yes. Every Plastic Surgery should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of Plastic Surgery companies’ most profitable marketing channels. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Plastic Surgery services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Plastic Surgery SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Plastic Surgery company, AdvertiseMint is here and ready to help.

Are there any advertising restrictions for Plastic Surgery businesses?

The realm of plastic surgery, a fusion of medical precision and aesthetic aspiration, captivates many. However, when it comes to advertising these transformative services, there are specific guidelines that plastic surgery businesses must adhere to.

Medical Claims and Authenticity:

First and foremost, any claim made in an advertisement must be based on factual, scientific evidence. Exaggerations like “guaranteed results” or “completely painless”, can be misleading. Plastic surgery businesses need to present an authentic picture, avoiding overpromising.

Before and After Images: Such images are a popular advertising tool in this field, yet they must be genuine and not digitally altered to enhance the outcome. Additionally, obtaining consent from the patient before using their images for promotional purposes is important.

Testimonials and Endorsements:

Just as with before and after photos, patient testimonials need to be real and unaltered. Moreover, if a celebrity endorses a procedure or clinic, it should be clear whether they’ve undergone the promoted treatment.

Target Audience Sensitivity:

Plastic surgery ads must avoid targeting vulnerable groups, such as young individuals more susceptible to body image pressures. The content should promote a positive self-image and avoid implying surgery is an easy fix for deep-seated self-esteem issues.

Professional Ethics and Boundaries:

Advertisements should uphold the dignity and integrity of the medical profession. They shouldn’t disparage other professionals or make unverified comparisons. The focus should remain on the expertise, quality of care, and the range of services offered.

Where can I find examples of other Plastic Surgery ads?

You can find examples of Plastic Surgery competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms.

View Plastic Surgery Competitor Facebook Ads

Go to Facebook Ad Library
Select the country where the ad appeared.
Select ad category (All, Politics, Housing, Employment, Credit).
Search by keyword or advertiser.
Review Facebook ads.

View Plastic Surgery Competitor Google Ads

Go to Google Ads Keyword Planner
Sign into Google Ads.
Click ‘Tools and settings’ in the top nav.
Click ‘Keyword Planner’ under the ‘Planning’ heading.
Click ‘Discover new keywords’
Type a relevant keyword into the box.
Click ‘Get Results’
Review Top of page bid and Google ads.

View Plastic Surgery Competitor TikTok Ads

Go go TikTok Ad Library
Select ad target country
Select ad type.
Select ad published date.
Enter in the desired keyword or advertiser.
Hit search.
Review TikTok ads.

How do Plastic Surgery companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time.

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors.

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.

Who is the best Plastic Surgery advertising agency?

Advertisemint is the best Plastic Surgery marketing agency. Our team of Plastic Surgery advertising experts has proven experience in the Plastic Surgery industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Plastic Surgery business.