Performance based marketing to grow your Plastic Surgery company.
What is Plastic Surgery Marketing?
The average Plastic Surgery business in the United States makes $1.5 million per year in revenue. Plastic Surgery Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Plastic Surgery companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Plastic Surgery digital marketing and advertising experts manage the groundwork it takes to grow your Plastic Surgery company. If you want to increase your Plastic Surgery business sales, please contact AdvertiseMint.
“Every Plastic Surgery business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular ways to increase revenue for Plastic Surgery companies.
In the rapidly evolving world of cosmetic enhancement, plastic surgery practices always seek ways to increase revenue. These businesses can grow their bottom line and enhance the patient experience by focusing on a few key strategies.
Invest in Advanced Technology:
The field of plastic surgery thrives on innovation. By adopting the latest surgical techniques and technologies, practices can offer patients a wider array of options. These cutting-edge methods often promise better results with reduced recovery times, appealing to those who want efficient and effective treatments. For a practice, having the latest equipment can be a unique selling proposition, attracting more clients.
Expand Service Offerings:
Today’s patients seek comprehensive solutions. By broadening the range of services, from minimally invasive procedures like fillers and Botox to more complex surgeries, a clinic can cater to a diverse clientele. This not only ensures customer retention but also taps into different revenue streams.
A one-size-fits-all approach doesn’t work in plastic surgery. By offering personalized consultations, practices can understand individual patient needs and desires. Tailored solutions ensure better patient satisfaction, leading to repeat visits and word-of-mouth referrals, which are invaluable in this industry.
Engage in Effective Branding and Online Presence:
In the digital age, a strong online presence is paramount. An intuitive website, engaging social media profiles, and positive patient testimonials can significantly enhance a clinic’s reputation. Prospective patients often research extensively before selecting a surgeon. Ensuring your practice stands out in the online space can dramatically boost bookings.
Continuous Training and Education:
Plastic surgery is an ever-evolving field. Ensuring that the team, especially surgeons, regularly updates their skills through workshops, conferences, and courses can set a practice apart. When patients know they are in expert hands, they are more likely to opt for a procedure.
Plastic Surgery industry facts:
- Average revenue for plastic surgery: $1.5 million
- Average profit margin for plastic surgery: 20%
- Average employees for plastic surgery: 2
- Average ROI for plastic surgery: 15%
- Average growth rate for plastic surgery: 10%
- Total number of plastic surgery companies: 570,000
- Average CPC on Google for plastic surgery: $10
Plastic Surgery Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Plastic Surgery products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Plastic Surgery Facebook Advertising
- Plastic Surgery Instagram Advertising
- Plastic Surgery TikTok Advertising
- Plastic Surgery Snapchat Advertising
- Plastic Surgery LinkedIn Advertising
- Plastic Surgery YouTube Advertising
- Plastic Surgery Twitter Advertising
- Plastic Surgery Reddit Advertising
- Plastic Surgery Pinterest Advertising
Plastic Surgery Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Plastic Surgery products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Plastic Surgery advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or ecommerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Plastic Surgery paid search ads are:
- Plastic Surgery Google Ads
- Plastic Surgery YouTube Ads
- Plastic Surgery Microsoft Ads
- Plastic Surgery Amazon Ads
- Plastic Surgery Wal-Mart Ads
Plastic Surgery Local Ads
Local ads are extremely important for Plastic Surgery companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers who are physically located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Plastic Surgery companies are:
- Plastic Surgery Facebook Ads
- Plastic Surgery Google Local Ads
- Plastic Surgery Yelp Ads
- Plastic Surgery Nextdoor Ads
- Plastic Surgery Billboard Advertising
- Plastic Surgery Metro Ads
- Plastic Surgery Bus Ads
Plastic Surgery Radio Ads
Radio ads allow Plastic Surgery companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Plastic Surgery radio advertising options are:
- Plastic Surgery Local iHeartRadio Ads
- Plastic Surgery Spotify Ads
- Plastic Surgery Pandora Ads
- Plastic Surgery Podcast Ads
- Plastic Surgery National Radio Advertising
- Plastic Surgery Talk Radio Advertising
Plastic Surgery Direct Mail
Direct Mail can be a powerful tool for Plastic Surgery companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Plastic Surgery TV Ads
There are several things that Plastic Surgery companies should be aware of when running TV ads. TV advertising for Plastic Surgery can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, along with apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, which includes a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your Plastic Surgery company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Plastic Surgery companies?
Every Plastic Surgery company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Plastic Surgery advertising and digital marketing.
Who is the best Plastic Surgery advertising agency?
Advertisemint is the best Plastic Surgery marketing agency. Our team of Plastic Surgery advertising experts has proven experience in the Plastic Surgery industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Plastic Surgery business.