Plumber Advertising Agency Digital Marketing

An average Plumber business should spend between $18,375 and $36,750 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Plumber Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Plumber business include: 

1. Intense Competition: The plumbing industry is highly competitive, with numerous local and national players. This saturation can make it challenging for new and existing plumbing companies to stand out and secure a steady stream of clients.
2. Skilled Labor Shortage: Finding and retaining skilled plumbers can be a significant challenge. A shortage of qualified plumbing professionals can lead to increased labor costs and difficulties in completing jobs on time.
3. Rising Material Costs: Plumbing projects often require various materials, and the costs of these materials can fluctuate significantly. Plumbers must contend with the rising prices of pipes, fittings, and other essential supplies, affecting their profit margins.
4. Regulatory Compliance: Plumbing is a highly regulated industry due to public health and safety concerns. Keeping up with changing codes and regulations at the local, state, and federal levels can be time-consuming and costly for plumbing companies.
5. Customer Trust and Reputation: Building and maintaining a solid reputation in the plumbing industry is essential. Negative reviews, customer complaints, or subpar work can damage a plumbing company’s credibility, making it harder to secure and retain new clients.

Because Plumber businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Plumber Lead Generation 

Many Plumber companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Plumber office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Plumber Sales 

The most popular of all advertising objectives for Plumber companies is sales. Increasing revenue is essential for every Plumber company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Plumber, please contact the team at AdvertiseMint to discuss your options. 

Plumber App Installs

Perfect for any Plumber business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Plumber mobile app, please contact the team at AdvertiseMint to discuss your options.  

Plumber Local Traffic 

Many Plumber companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Plumber location and get your ads in front of them. If you want to increase foot traffic for your Plumber location,  please contact the team at AdvertiseMint to discuss your options. 

Plumber Brand Awareness 

As your Plumber company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Plumber company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Content marketing can be a very effective way for plumber companies to boost their advertising efforts. Plumber companies can create and share high-quality content to reach a wider audience, attract new customers, and generate more leads and sales. Here are some ways that plumber companies can utilize content marketing to boost their advertising efforts:

• Create a blog and publish regular content: One of the best ways to implement content marketing is to create a blog and publish regular content. This content should be relevant to your target audience and provide them with valuable information. For example, you could write blog posts about common plumbing problems, how to prevent plumbing problems, and tips for choosing the right plumber.
• Create and share videos: Video is a great way to engage your audience and provide them with valuable information. You could create videos about how to fix common plumbing problems, how to choose the right plumbing fixtures, and testimonials from satisfied customers.
• Write and publish ebooks and guides: Ebooks and guides are a great way to provide your audience with in-depth information on a particular topic. For example, you could write an ebook about choosing the right water heater or maintaining your plumbing system.
• Create infographics and shareable images: Infographics and shareable images are a great way to share complex information in a visually appealing way. You could create infographics about common plumbing problems, how to save money on your plumbing bills, and the benefits of using a professional plumber.
• Promote your content on social media: Social media is a great way to promote your content and reach a wider audience. Be sure to share your blog posts, videos, infographics, and other content on your social media channels.
• Use email marketing to promote your content: Email marketing is another great way to promote your content and reach your audience. You can use email marketing to send your subscribers your blog posts, newsletters, and other content.

The world has changed for Plumber, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Plumber near me” is $10 -20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Plumber companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Plumber company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Plumber SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Plumber area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Plumber SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Plumber should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for plumber companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Plumber services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Plumber SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Plumber company, AdvertiseMint is here and ready to help. 

Advertising restrictions for plumber businesses can vary depending on local, state, and national regulations, as well as industry standards and ethical guidelines. Here are some common considerations and restrictions that plumber businesses should be aware of:

1. Licensing and Certification: In many areas, plumbers are required to be licensed and certified. Advertising as a plumber without the necessary credentials can lead to legal consequences. Always ensure that your advertising accurately reflects your qualifications and licensing status.
2. Truth in Advertising: Like all businesses, plumber businesses are generally required to engage in truthful advertising. This means that any claims or statements made in your advertising, such as pricing, services offered, or guarantees, must be accurate and verifiable.
3. Avoiding Deceptive Practices: Deceptive advertising practices, such as bait-and-switch tactics or false advertising, are typically prohibited. You should not mislead customers about your services, prices, or qualifications.
4. Permits and Codes: Some jurisdictions may have specific regulations regarding the content and placement of outdoor signage, such as billboards or vehicle wraps. Ensure that your advertising complies with local permit and zoning requirements.
5. Environmental Claims: If your plumbing services are marketed as environmentally friendly or energy-efficient, ensure you can substantiate these claims with evidence and adhere to relevant environmental regulations.
6. Customer Privacy: Respect customer privacy and obtain consent if you plan to use customer testimonials, reviews, or images in your advertising materials.
7. Competitive Practices: While healthy competition is encouraged, engaging in false or unfair advertising practices, such as disparaging competitors or making false comparisons, can lead to legal issues.

You can find examples of Plumber competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Plumber Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Plumber Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Plumber Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.