Real Estate Advertising Agency Digital Marketing

An average Real Estate business should spend between $277,500 and $$555,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Real Estate business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Real Estate business include: 

1. Economic Fluctuations: 

The economy’s health directly impacts the real estate market. Recessions can stall property sales, while booms can inflate prices unrealistically. Navigating these economic waves requires foresight, adaptability, and resilience.

2. Property Valuation: 

Accurately valuing properties is a fine art. Set the price too high, and potential buyers might be deterred. Price it too low, and the seller might incur losses. Finding the right balance is a continual challenge, especially in fluctuating markets.

3. Legal Complexities: 

Real estate deals come with a host of legalities. The legal landscape is vast and often intricate, from property rights to zoning laws and contract nuances. Mistakes or oversights can lead to disputes, stalled transactions, or financial losses.

4. Client Expectations: 

Every client dreams of finding the perfect property at the best price. Managing and aligning these expectations with market realities is a delicate task. Misunderstandings or unmet expectations can lead to dissatisfaction, affecting repeat business and referrals.

5. Competition: 

The real estate market is saturated with agencies and independent agents vying for a piece of the pie. Standing out without resorting to aggressive marketing strategies and maintaining a unique selling proposition is a constant battle.

Because Real Estate businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Real Estate Lead Generation 

Many Real Estate companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Real Estate office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Real Estate Sales 

The most popular of all advertising objectives for Real Estate companies are sales. Increasing revenue is essential for every Real Estate company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Real Estate, please contact the team at AdvertiseMint to discuss your options. 

Real Estate App Installs

Perfect for any Real Estate business that has a mobile app. The mobile app objective allows you to run ads for new app installs or events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Real Estate mobile app, please contact the team at AdvertiseMint to discuss your options.  

Real Estate Local Traffic 

Many Real Estate companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Real Estate location and get your ads in front of them. If you want to increase foot traffic for your Real Estate location,  please contact the team at AdvertiseMint to discuss your options. 

Real Estate Brand Awareness 

As your Real Estate company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period of time. This ensures that your Real Estate company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the fast-paced world of real estate, standing out is crucial. Amidst a sea of listings, agents, and agencies, making a lasting impression can be the difference between a sale and a missed opportunity. Enter content marketing is an invaluable tool many real estate companies use to enhance their advertising game.

The Power of Storytelling: 

Buying a home isn’t just about brick and mortar; it’s about dreams and aspirations. Real estate companies use content marketing to weave compelling narratives around properties. Instead of merely listing specifications, a well-crafted story can evoke emotions, making potential buyers envision their lives within those walls.

Engaging Through Visuals: 

A picture, they say, is worth a thousand words. In real estate, this couldn’t be truer. High-quality photographs and walkthrough videos transport viewers straight into the property, allowing them to explore and experience it even from miles away. Sharing these visual tales on social media amplifies reach, attracting more eyes to listings.

Local Area Insights: 

A home isn’t just about the four walls; it’s also about the neighborhood. Through content marketing, real estate firms offer insights into local schools, parks, cafes, and other amenities. By highlighting the charm and conveniences of a neighborhood, companies paint a holistic picture, helping potential buyers make informed decisions.

Informative Blogs: 

Navigating the real estate market can be daunting. Real estate companies utilize blogs to demystify various aspects of the buying and selling process. Topics can range from understanding mortgages to spotting potential value in older properties. These informative pieces position the firm as an industry expert, building trust with readers.

Customer Testimonials: 

People trust peers. Real estate firms showcase their track record by sharing genuine testimonials and success stories, assuring potential clients of their expertise and commitment.

The world has changed for Real Estate looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Real Estate” is $10 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate high traffic for your critical business segments. However, SEO is a long-term investment. We recommend that Real Estate companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Real Estate company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Real Estate SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Real Estate area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Real Estate SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Real Estate should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Real Estate companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Real Estate services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Real Estate SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Real Estate company, AdvertiseMint is here and ready to help. 

In the bustling world of real estate, getting the word out about property listings and agency services is fundamental. But as with other industries, real estate professionals must be aware of certain advertising restrictions. Here’s a brief overview:

Truth in Advertising: 

Honesty sits at the core of real estate advertising. Agents must ensure that property descriptions, images, and any claims about potential investment returns are accurate. Overstating the size of a property or misrepresenting its condition can lead to legal actions and damage an agent’s reputation.

Licensing and Representation: 

Only licensed real estate agents or brokers can legally advertise properties for sale or rent. Any advertisements must mention the agent’s licensing details, ensuring potential buyers or renters are dealing with a legitimate professional.

Fair Housing Laws: 

Real estate advertisements must not discriminate or show preference based on race, color, religion, sex, disability, familial status, or national origin. Adhering to these laws ensures that all potential buyers or renters are treated equally, promoting a fair housing market.

Use of Imagery: 

Images used in property listings should depict the property as it is. Using photoshopped or altered images that significantly change the appearance of a property can be misleading. While professional photography is encouraged, it should not misrepresent the true nature of the property.

Testimonials and Claims: 

If an agent uses testimonials from previous clients, they should be genuine. Moreover, making any claims about property values or potential returns on investment should be based on factual data, avoiding speculative or baseless projections.

You can find examples of Real Estate competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Real Estate Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Real Estate Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Real Estate Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period; the second group sees none. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.