Performance based marketing to grow your Real Estate company.
What is Real Estate Marketing?
The average Real Estate business in the United States makes $3.7 million annually in revenue. Real Estate Marketing is the process of promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Real Estate companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Real Estate digital marketing and advertising experts manage the groundwork it takes to grow your Real Estate company. If you want to increase your Real Estate business sales, please contact AdvertiseMint.
Popular ways to increase revenue for Real Estate companies.
“Every Real Estate business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Real estate, a dynamic and ever-evolving sector, often sees fluctuating revenues. Yet, certain strategies can give realtors an edge, enhancing their income streams. Here are five pivotal factors:
- Diversify Offerings:
Specializing in one niche, whether residential homes or commercial properties, has merits. However, diversifying your portfolio can open doors to multiple revenue streams. For instance, while residential sales might be booming, commercial leases offer a steady income. By operating in various segments, realtors can better weather market fluctuations.
- Leverage Technology:
The digital age has transformed the way properties are showcased and sold. Virtual tours, interactive floor plans, and AI-driven property match tools enhance the buying experience. Realtors who invest in and leverage such technologies can reach a wider audience, accelerate sales, and boost revenue.
- Continuous Learning:
The real estate landscape isn’t static. Market trends, buyer preferences, and even architectural designs evolve. Realtors committed to continuous learning – attending seminars, pursuing additional certifications, or simply staying updated with industry news – position themselves as experts, drawing in more clients.
- Network Expansion:
In real estate, a robust network often translates to more business opportunities. Collaborating with local businesses, attending community events, or joining real estate associations can provide leads and referrals. It’s not just about selling a property; it’s about building lasting relationships that lead to repeat business and referrals.
- Optimize Marketing Strategies:
In a world where many start their property search online, having a strong online presence is vital. This doesn’t just mean having a website. Engaging content, search engine optimization, and active social media profiles can create a buzz around listings, drawing in potential buyers and renters.
Real Estate industry facts:
- Average Revenue for Real Estate: $3.7 million
- Average Profit Margin for Real Estate: 10%
- Average Employees for Real Estate: 10
- Average ROI for Real Estate: 20%
- Average Growth Rate for Real Estate: 5%
- Total number of Real Estate companies: 10,000
- Average CPC on Google for Real Estate: $10
Real Estate Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Real Estate products or services. Paid social provides the ability to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Real Estate Facebook Advertising
- Real Estate Instagram Advertising
- Real Estate TikTok Advertising
- Real Estate Snapchat Advertising
- Real Estate LinkedIn Advertising
- Real Estate YouTube Advertising
- Real Estate Twitter Advertising
- Real Estate Reddit Advertising
- Real Estate Pinterest Advertising
Real Estate Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Real Estate products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Real Estate advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Real Estate paid search ads are:
- Real Estate Google Ads
- Real Estate YouTube Ads
- Real Estate Microsoft Ads
- Real Estate Amazon Ads
- Real Estate Wal-Mart Ads
Real Estate Local Ads
Local ads are extremely important for Real Estate companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers who are physically located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Real Estate companies are:
- Real Estate Facebook Ads
- Real Estate Google Local Ads
- Real Estate Yelp Ads
- Real Estate Nextdoor Ads
- Real Estate Billboard Advertising
- Real Estate Metro Ads
- Real Estate Bus Ads
Real Estate Radio Ads
Radio ads allow Real Estate companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Real Estate radio advertising options are:
- Real Estate Local iHeartRadio Ads
- Real Estate Spotify Ads
- Real Estate Pandora Ads
- Real Estate Podcast Ads
- Real Estate National Radio Advertising
- Real Estate Talk Radio Advertising
Real Estate Direct Mail
Direct Mail can be a powerful tool for Real Estate companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Real Estate TV Ads
There are several things that Real Estate companies should be aware of when running TV ads. TV advertising for Real Estate can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, clear product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Real Estate company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Real Estate companies?
Every Real Estate company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Real Estate advertising and digital marketing.
Who is the best Real Estate advertising agency?
Advertisemint is the best Real Estate marketing agency. Our team of Real Estate advertising experts has proven experience in the Real Estate industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Real Estate business.