Performance-based marketing to grow your Restaurant company.
What is Restaurant Marketing?
The average restaurant business in the United States makes $486,000 per year in revenue. Restaurant Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most restaurant companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of restaurant digital marketing and advertising experts manage the groundwork it takes to grow your restaurant company. If you want to increase sales for your restaurant business, please contact AdvertiseMint.
“Every restaurant business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular Ways to Increase Revenue for Restaurant Companies.
In the highly competitive restaurant and food services industry, businesses are constantly seeking strategies to boost their revenue. Here are five influential factors that can make a significant difference:
- Embracing Technology: Modern consumers appreciate convenience. By integrating advanced Point of Sale (POS) systems, online reservations, and ordering platforms, restaurants can cater to the tech-savvy generation. Additionally, using data analytics can help restaurant owners understand customer preferences, enabling them to tailor their offerings and optimize sales.
- Menu Optimization: The heart of any restaurant lies in its menu. Regularly reviewing and updating the menu based on seasonality, customer preferences, and food trends can boost sales. By incorporating local ingredients, and maybe even including health-conscious or global cuisine options, restaurants can appeal to a broader audience. Moreover, strategic pricing and visually appealing menu designs can also increase order values.
- Expanding Service Types: Beyond the conventional dine-in experience, restaurants can explore other avenues. Offering delivery, takeout, or even catering services can tap into new revenue streams. Particularly in a post-pandemic world, many consumers have grown accustomed to at-home dining, making delivery and takeout options more crucial than ever for the food services industry.
- Engaging Marketing and Promotions: Effective marketing can significantly impact a restaurant’s revenue. Utilizing social media platforms, email campaigns, and loyalty programs can help attract and retain customers. Hosting special events or themed nights, offering limited-time promotions, and partnering with local businesses can also drive traffic and sales.
- Enhancing Guest Experience: At the end of the day, the restaurant business is about hospitality. Ensuring a memorable guest experience – from the ambiance and service to the food quality – can lead to repeat visits and positive word-of-mouth. Training staff, investing in interiors, and maintaining high food quality standards are all paramount.
Restaurant Industry Facts
Average Revenue for Restaurant Industry: $2.5 trillion
Average Profit Margin for Restaurant Industry: 6%
Average Employees for Restaurant Business: 10
Average ROI for Restaurant Industry: 10%
Average Growth Rate for Restaurant Industry: 3%
Average CPC on Google for Restaurant Industry: $1.20
Restaurant Paid Social Ads
Paid social is a powerful way to help reach consumers interested in restaurant products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Restaurant Facebook Advertising
- Restaurant Instagram Advertising
- Restaurant TikTok Advertising
- Restaurant Snapchat Advertising
- Restaurant LinkedIn Advertising
- Restaurant YouTube Advertising
- RestaurantTwitter Advertising
- Restaurant Reddit Advertising
- Restaurant Pinterest Advertising
Restaurant Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for restaurant products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Restaurant advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous restaurant-paid search ads are:
- Restaurant Google Ads
- Restaurant YouTube Ads
- Restaurant Microsoft Ads
- Restaurant Amazon Ads
- Restaurant Wal-Mart Ads
Restaurant Local Ads
Local ads are essential for restaurant companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for restaurant companies are:
- Restaurant Facebook Ads
- Restaurant Google Local Ads
- Restaurant Yelp Ads
- Restaurant Nextdoor Ads
- Restaurant Billboard Advertising
- Restaurant Metro Ads
- Restaurant Bus Ads
Restaurant Radio Ads
Radio ads allow restaurant companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular restaurant radio advertising options are:
- Restaurant Local iHeartRadio Ads
- Restaurant Spotify Ads
- Restaurant Pandora Ads
- Restaurant Podcast Ads
- Restaurant National Radio Advertising
- Restaurant Talk Radio Advertising
Restaurant Direct Mail
Direct Mail can be a powerful tool for restaurant companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Restaurant TV Ads
There are several things that restaurant companies should be aware of when running TV ads. TV advertising for food services industry can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your restaurant company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Restaurant companies?
Every restaurant company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Restaurant advertising and digital marketing.
Who is the best restaurant advertising agency?
Advertisemint is the best restaurant marketing agency. Our restaurant advertising expert team has proven experience in the restaurant industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your restaurant business.