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Home / Restaurant Advertising Agency Digital Marketing

Restaurant Advertising Agency Digital Marketing

Performance-based marketing to grow your Restaurant company.  

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What is Restaurant Marketing?

The average restaurant business in the United States makes $486,000 per year in revenue. Restaurant Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.

A restaurant with both indoor and outdoor sitting areas, Restaurant Advertising Agency.
Image Source: Unsplash No Revisions

Most restaurant companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of restaurant digital marketing and advertising experts manage the groundwork it takes to grow your restaurant company. If you want to increase sales for your restaurant business, please contact AdvertiseMint.

“Every restaurant business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular Ways to Increase Revenue for Restaurant Companies.

People sitting outside a restaurant during night while enjoying meal, Restaurant Advertising Agency.
Image Source: Unsplash Siyuan G

In the highly competitive restaurant and food services industry, businesses are constantly seeking strategies to boost their revenue. Here are five influential factors that can make a significant difference:

  1. Embracing Technology: Modern consumers appreciate convenience. By integrating advanced Point of Sale (POS) systems, online reservations, and ordering platforms, restaurants can cater to the tech-savvy generation. Additionally, using data analytics can help restaurant owners understand customer preferences, enabling them to tailor their offerings and optimize sales.
  2. Menu Optimization: The heart of any restaurant lies in its menu. Regularly reviewing and updating the menu based on seasonality, customer preferences, and food trends can boost sales. By incorporating local ingredients, and maybe even including health-conscious or global cuisine options, restaurants can appeal to a broader audience. Moreover, strategic pricing and visually appealing menu designs can also increase order values.
  3. Expanding Service Types: Beyond the conventional dine-in experience, restaurants can explore other avenues. Offering delivery, takeout, or even catering services can tap into new revenue streams. Particularly in a post-pandemic world, many consumers have grown accustomed to at-home dining, making delivery and takeout options more crucial than ever for the food services industry.
  4. Engaging Marketing and Promotions: Effective marketing can significantly impact a restaurant’s revenue. Utilizing social media platforms, email campaigns, and loyalty programs can help attract and retain customers. Hosting special events or themed nights, offering limited-time promotions, and partnering with local businesses can also drive traffic and sales.
  5. Enhancing Guest Experience: At the end of the day, the restaurant business is about hospitality. Ensuring a memorable guest experience – from the ambiance and service to the food quality – can lead to repeat visits and positive word-of-mouth. Training staff, investing in interiors, and maintaining high food quality standards are all paramount.

Restaurant Industry Facts

Average Revenue for Restaurant Industry: $2.5 trillion

Average Profit Margin for Restaurant Industry: 6%

Average Employees for Restaurant Business: 10

Average ROI for Restaurant Industry: 10%

Average Growth Rate for Restaurant Industry: 3%

Average CPC on Google for Restaurant Industry: $1.20

Restaurant Paid Social Ads 

People sitting outside the restaurant enjoying meal with plant pots above, Restaurant Advertising Agency.
Image Source: Unsplash S O C I A L . C U T

Paid social is a powerful way to help reach consumers interested in restaurant products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are: 

  • Restaurant Facebook Advertising
  • Restaurant Instagram Advertising 
  • Restaurant TikTok Advertising 
  • Restaurant Snapchat Advertising
  • Restaurant LinkedIn Advertising
  • Restaurant YouTube Advertising
  • RestaurantTwitter Advertising
  • Restaurant Reddit Advertising
  • Restaurant Pinterest Advertising

Restaurant Paid Search Ads

Paid search is the most efficient way to reach consumers actively searching for restaurant products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Restaurant advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous restaurant-paid search ads are: 

  • Restaurant Google Ads 
  • Restaurant YouTube Ads 
  • Restaurant Microsoft Ads 
  • Restaurant Amazon Ads 
  • Restaurant Wal-Mart Ads 

Restaurant Local Ads

A typical restaurant setup, Restaurant Advertising Agency.
Image Source: Unsplash Jason Leung

Local ads are essential for restaurant companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for restaurant companies are: 

  • Restaurant Facebook Ads 
  • Restaurant Google Local Ads 
  • Restaurant Yelp Ads 
  • Restaurant Nextdoor Ads 
  • Restaurant Billboard Advertising
  • Restaurant Metro Ads
  • Restaurant Bus Ads

Restaurant Radio Ads

People sitting on chairs in a restaurant with a natural environment, Restaurant Advertising Agency.
Image Source: Unsplash Kayleigh Harrington

Radio ads allow restaurant companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular restaurant radio advertising options are: 

  • Restaurant Local iHeartRadio Ads
  • Restaurant Spotify Ads 
  • Restaurant Pandora Ads
  • Restaurant Podcast Ads 
  • Restaurant National Radio Advertising
  • Restaurant Talk Radio Advertising

Restaurant Direct Mail 

Direct Mail can be a powerful tool for restaurant companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options. 

Restaurant TV Ads  

A chef preparing food, Restaurant Advertising Agency.
Image Source: Unsplash Jay Wennington

There are several things that restaurant companies should be aware of when running TV ads. TV advertising for food services industry can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits,  testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your restaurant company, please contact AdvertiseMint for more details and pricing. 

How vital are reputation management and online reviews for Restaurant companies?  

Every restaurant company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more. 

Frequently asked questions about Restaurant advertising and digital marketing.

How much should a restaurant business spend on marketing and advertising each year?

An average restaurant business should spend between $36,450 and $72,900 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Why restaurant companies typically outsource their marketing and advertising?

Restaurant Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a restaurant business include: 

  1. Operational Costs and Profitability: Managing operational costs is a significant obstacle for many in the restaurant and food services industry. Ingredients, labor, rent, utilities, licenses, and insurance can quickly pile up, squeezing profit margins. With the rising cost of goods and, in many places, labor, ensuring profitability requires vigilant management and constant adaptation.
  2. Staff Recruitment and Retention: The restaurant sector often faces high turnover rates. Hiring and training new staff regularly is time-consuming and can lead to inconsistencies in service quality. Establishing a good working environment, offering competitive wages, and providing opportunities for growth are all vital, yet achieving these in a typically low-margin business is challenging.
  3. Regulations and Compliance: From health and safety standards to liquor licensing, the food services industry is heavily regulated. Keeping up with these regulations and ensuring compliance is crucial to avoid fines or shutdowns. This can be especially daunting for small restaurant owners who may not have a dedicated team to handle these aspects.
  4. Supply Chain Disruptions: Dependable supply chains are essential for the consistent functioning of restaurants. Any disruption can affect the menu and service, whether it’s sourcing fresh produce, meat, or specialty items. Global events, natural disasters, or even local incidents can lead to shortages, forcing restaurants to adapt quickly or risk disappointing their customers.
  5. Changing Consumer Preferences: The modern diner is not just looking for a meal but an experience. Additionally, there’s a rising demand for health-conscious, sustainable, and diverse food options. Staying attuned to these shifts and being agile enough to modify the menu or service model accordingly is crucial for sustained success in the restaurant industry.

Because restaurant businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

What are the most popular restaurant advertising objectives?

Restaurant Lead Generation 

Many restaurant companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your restaurant office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Restaurant Sales 

The most popular of all advertising objectives for restaurant companies is sales. Increasing revenue is essential for every Restaurant company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your restaurant, please contact the team at AdvertiseMint to discuss your options. 

Restaurant App Installs

Perfect for any restaurant business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your restaurant mobile app, please contact the team at AdvertiseMint to discuss your options.  

Restaurant] Local Traffic 

Many restaurant companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your restaurant location and get your ads in front of them. If you want to increase foot traffic for your restaurant location,  please contact the team at AdvertiseMint to discuss your options. 

Restaurant Brand Awareness 

As your restaurant company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your restaurant company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Should restaurant companies utilize content marketing to boost their advertising efforts?

Content marketing has become an influential tool for businesses in the digital era, including the restaurant and food services industry. Utilizing the strength of content can improve advertising efforts, establish a stronger bond with customers, and distinguish a brand in a highly competitive market.

  1. Telling a Story: Every restaurant has a unique story. Maybe it’s the journey of a chef who traveled the world and brought back exotic flavors, or perhaps it’s a family recipe passed down through generations. Content marketing offers an avenue to share these stories. Through blog posts, video documentaries, or podcast interviews, restaurants can craft a narrative that resonates with diners, making them more than just another place to eat.
  2. Engaging Visuals: In the food services industry, visuals are paramount. Appetizing photos or videos of dishes can make potential customers’ mouths water. By utilizing platforms like Instagram or Pinterest, restaurants can showcase their culinary masterpieces, creating a visual feast that draws in viewers and, by extension, diners.
  3. Educative Content: The modern consumer is curious. They want to know where their food comes from, how it’s made, and the story behind each ingredient. By producing content that delves into recipes, sourcing practices, or the nutritional benefits of dishes, restaurants cater to this informed audience. It’s an opportunity to position the brand as not just a service, but as a valuable resource in the food services industry.
  4. Building Community: Content marketing is not just about broadcasting; it’s about fostering engagement. By encouraging user-generated content, like having customers share their own dining experiences or hosting monthly recipe challenges, restaurants can build a community. This not only fosters loyalty but also provides authentic content that can be used in future marketing endeavors.
  5. SEO Benefits: From a tactical perspective, regularly updated blogs and content can improve a restaurant’s search engine ranking. This means when someone searches for “best pasta restaurant” or “organic food services near me,” a content-rich restaurant website stands a better chance of appearing at the top.

How can restaurants integrate AI and other advanced technologies into their marketing strategies?

The world has changed for restaurants, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

What do restaurant companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “Restaurant industry” is $1.20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that restaurant companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your restaurant company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Restaurant SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the restaurant area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your restaurant SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Should restaurant companies be doing Email Marketing?

Yes. Every restaurant should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for restaurant companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your restaurant services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your restaurant SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your restaurant company, AdvertiseMint is here and ready to help. 

Are there any advertising restrictions for restaurant businesses?

While the restaurant and food services industry benefits from a wide range of advertising avenues to showcase their culinary delights and unique experiences, they are not exempt from certain advertising regulations and restrictions. Understanding these is crucial to maintaining a restaurant’s reputation and avoiding legal hitches.

  1. Truth in Advertising: Regardless of the industry, all advertising must be truthful and non-deceptive. For restaurants, this means accurately representing dishes in photos and descriptions. Over-exaggeration or misleading visuals can lead to consumer dissatisfaction and potential legal repercussions.
  2. Health and Nutritional Claims: If a restaurant claims its dishes have specific health benefits, these statements must be substantiated. For example, labeling a dish as “gluten-free” when it isn’t can lead to serious health repercussions for consumers and legal consequences for the business.
  3. Alcohol Advertising: Many restaurants serve alcohol, and advertising it comes with its set of regulations. These regulations vary by country and even by region within countries. Common restrictions include not targeting minors, not promoting excessive drinking, and not associating alcohol with enhanced physical performance or driving.
  4. Endorsements and Testimonials: If a restaurant uses endorsements or testimonials in their advertising, these must reflect the genuine opinions of the endorsers. Any compensation given to endorsers, like free meals in exchange for a review, must be disclosed.
  5. Cultural and Sensitivity Concerns: Restaurants often offer cuisines from various cultures. When advertising such dishes, it’s important to be respectful and avoid cultural appropriation or misrepresentation. Missteps can result in public backlash and potential legal actions in certain jurisdictions.
  6. Local and Regional Regulations: Given its direct impact on public health, the food services industry is often subject to local health department regulations. This can extend to advertising, especially when it comes to promoting certain types of foods or making claims related to health and safety.
  7. Environmental Claims: If a restaurant claims to be “eco-friendly” or asserts that their products are “sustainable,” these claims should be accurate and verifiable. Misleading environmental claims can lead to accusations of “greenwashing” and potential legal action.

Where can I find examples of other restaurant ads?

You can find examples of restaurant competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Restaurant Competitor Facebook Ads 

  1. Go to Facebook Ad Library 
  2. Select the country where the ad appeared. 
  3. Select ad category (All, Politics, Housing, Employment, Credit).
  4. Search by keyword or advertiser.
  5. Review Facebook ads.

View Restaurant Competitor Google Ads 

  1. Go to Google Ads Keyword Planner
  2. Sign into Google Ads.
  3. Click ‘Tools and settings’ in the top nav.
  4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
  5. Click ‘Discover new keywords’
  6. Type a relevant keyword into the box.
  7. Click ‘Get Results’
  8. Review Top of page bid and Google ads. 

View Restaurant Competitor TikTok Ads 

  1. Go go TikTok Ad Library 
  2. Select ad target country 
  3. Select ad type.
  4. Select ad published date.
  5. Enter in the desired keyword or advertiser.
  6. Hit search. 
  7. Review TikTok ads. 

How do restaurant companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising. 

Who is the best restaurant advertising agency? 

Advertisemint is the best restaurant marketing agency. Our restaurant advertising expert team has proven experience in the restaurant industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your restaurant business.

Request a FREE 30 Minute Strategy Call
Hurry, There are only a limited number of FREE spots remaining for May.

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