Retail Advertising Agency Digital Marketing

An average Retail business should spend between $41,250 and $82,500 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Retail Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Retail business include: 

Digital Competition: 

The surge in online shopping poses a significant threat to traditional retail stores and malls. Customers often find it more convenient to shop from the comfort of their homes, leading to decreased foot traffic in physical retail locations.

Inventory Management: 

Striking the right balance between overstocking and understocking can be tricky. Retail companies must accurately predict demand to ensure they have enough popular products and save resources on unsold stock.

High Operational Costs: 

Running a store or mall can be expensive. From leasing space to utilities and paying staff wages, the overhead costs can quickly add up. Retailers need to find ways to streamline operations and minimize expenses without compromising on the quality of service.

Changing Consumer Preferences: 

Today’s consumers are more informed and have a broader range of choices. Keeping up with shifting tastes and preferences is a continuous challenge for retail businesses.

Security Concerns: 

Retail companies must ensure the safety of both their products and customers. This means investing in security measures, from surveillance cameras to theft prevention systems, which can add to operational costs.

Because Retail businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Retail Lead Generation 

Many Retail companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Retail office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Retail Sales 

The most popular of all advertising objectives for Retail companies is sales. Increasing revenue is essential for every Retail company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Retail, please contact the team at AdvertiseMint to discuss your options. 

Retail App Installs

Perfect for any Retail business that has a mobile app. The mobile app objective allows you to run ads for new app installs or events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Retail mobile app, please contact the team at AdvertiseMint to discuss your options.  

Retail Local Traffic 

Many Retail companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Retail location and get your ads in front of them. If you want to increase foot traffic for your Retail location,  please contact the team at AdvertiseMint to discuss your options. 

Retail Brand Awareness 

As your Retail company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Retail company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the bustling world of retail, standing out is crucial. Every store, whether a small boutique or a sprawling mall, aims to grab shoppers’ attention. Many retail companies are turning to content marketing to amplify their advertising efforts in this race to captivate customers. Here’s a look at how and why it’s proving effective.

Content marketing involves creating and sharing valuable, relevant content to draw in and engage an audience. It’s different from traditional ads. Instead of pushing a product directly, it offers potential shoppers something of value: information, insights, or entertainment. The idea? Win their trust and loyalty, then watch them choose your store over others.

Here’s the magic of content marketing in the retail world:

1. Storytelling: 

Imagine walking into a mall. One store tells you they sell jeans. Another means you a story of sustainable fashion, how their jeans are made with love, care, and a commitment to the planet. Which is more intriguing? Storytelling creates a connection, making shoppers more likely to choose the store with a narrative they relate to or admire.

2. How-to Guides and Tutorials: 

Let’s say a store sells makeup. Instead of just showcasing products, they can offer video tutorials on the latest beauty trends. Shoppers don’t just see the product; they see its potential and how it could fit into their lives, making them more inclined to purchase.

3. Behind-the-Scenes Looks: 

People love getting a sneak peek behind the curtain. Retail stores can share content that offers insights into how products are sourced made, or even the day-to-day life in the mall. It humanizes the brand, making it more relatable and trustworthy.

4. User-Generated Content: 

A shopper posting a photo wearing a dress from a store or a diner sharing a meal from a mall’s food court is gold for retailers. User-generated content is a testament to the quality and appeal of what’s on offer. By promoting such content, stores get authentic endorsements, driving more footfall.

The world has changed for retailers looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Retail” is $2.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. Retail companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks work for a bit but later hurt your Retail company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Retail SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Retail area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Retail SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Retailer should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Retail companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Retail services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Retail SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Retail company, AdvertiseMint is here and ready to help. 

Advertising is crucial if you’re in the retail world, whether you manage a store in a mall or run a standalone shop. It’s how you tell people about your products, deals, and what makes your store unique. However, the retail industry has some advertising restrictions as with other sectors. Here’s a basic rundown to help you navigate them.

1. Truth in Advertising: 

Just like it sounds, this rule is straightforward. Your advertising must be truthful and not misleading. So, if you’re a retail store promoting a sale, the items advertised should be available at the discount mentioned. No sneaky tactics allowed!

2. Endorsements and Testimonials: 

If someone famous visited your store in the mall and loved your products, using their words or images in your ads is tempting. But you need their permission first. And if you’re using testimonials from everyday customers, make sure they’re real and not made up.

3. Use of Comparative Advertising: 

Sometimes, stores like to compare their products to competitors. While this can be okay, you must be sure your claims are accurate. Saying you have the “lowest prices in the mall” requires that you genuinely do.

4. Safety and Health Claims: 

If you sell products with health or safety benefits, be careful about over-promising. If a product in your retail shop claims to be “100% safe”, you need strong evidence to back that up.

5. Targeting Children: 

Kids love the mall, and they’re drawn to colorful, fun ads. But there are rules about advertising to children. For example, ads shouldn’t be deceptive or unfair and should be appropriate for their age.

6. Privacy and Data Collection: 

In today’s digital age, many retail businesses collect data for online advertising. If you do this, ensure you respect privacy laws and inform customers how you use their data.

7. Local Regulations: 

Depending on where your store or mall is located, there might be local advertising regulations to follow. For instance, certain areas may have rules about the size or type of outdoor signage you can use.

You can find examples of Retail competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Retail Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Retail Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords.’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Retail Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.