Performance-based marketing to grow your Roofing company.
What is Roofing Marketing?
The average roofing business in the United States makes $84,856 per year in revenue. Roofing Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most roof services companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of roof services digital marketing and advertising experts manage the groundwork it takes to grow your roof services company. If you want to increase sales for your roofing business, please contact AdvertiseMint.
Popular Ways to Increase Revenue for Roof Services Companies.
“Every roofing business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
The roofing industry, with its pivotal role in both residential and commercial construction, presents substantial opportunities for growth. While traditional methods have sustained the industry for decades, adapting to new trends and technologies can boost revenue significantly. Here are five influential factors that can augment revenue for those in the roof services sector:
- Adoption of Green Roofing: With the surge in eco-conscious consumers and businesses, green or “living” roofs have garnered immense popularity. These are roofs adorned with vegetation, providing not only aesthetic appeal but also insulation, reducing the need for heating or cooling. By offering green roofing solutions, businesses can cater to this growing demand and enhance their service portfolio.
- Advanced Roofing Materials: Gone are the days when roofing options were limited to traditional materials. Innovations like solar tiles, which let roofs generate solar energy, or cool roofing that reflects more sunlight, are revolutionary. Offering and promoting these advanced roof services can position a company as a market leader and drive revenue.
- Regular Maintenance and Inspection Services: Instead of focusing solely on installation, roofing companies can amplify their earnings by providing regular maintenance and inspection services. These preventive measures can elongate a roof’s life, ensuring customer loyalty and consistent revenue streams.
- Roofing Software and Technology: Embracing technology can lead to streamlined operations, better customer service, and enhanced job accuracy. Software solutions tailored for the roofing industry can help businesses manage projects, estimate costs, and even offer virtual demonstrations to clients. This adoption can significantly reduce errors, boost customer satisfaction, and in turn, increase referrals.
- Skill Development and Training: The quality of work in the roofing industry is paramount. Investing in regular skill development and training for the team ensures that they’re equipped with the latest techniques and safety measures. A well-trained team can execute jobs efficiently, reduce rework, and bolster the company’s reputation, leading to more business opportunities.
Roofing Industry Facts. *
Average Revenue for Roofing Industry: $244.6 billion
Average Profit Margin for Roofing Industry: 10%
Average Employees for Roofing Business: 10
Average ROI for Roofing Industry: 10%
Average Growth Rate for Roofing Industry: 3%
Average CPC on Google for Roofing Industry: $1.20
Roofing Paid Social Ads
Paid social is a powerful way to help reach consumers interested in roofing products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Roofing Facebook Advertising
- Roofing Instagram Advertising
- Roofing TikTok Advertising
- Roofing Snapchat Advertising
- Roofing LinkedIn Advertising
- Roofing YouTube Advertising
- Roofing Twitter Advertising
- Roofing Reddit Advertising
- Roofing Pinterest Advertising
Roofing Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for roofing products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Roofing advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous roofing paid search ads are:
- Roofing Google Ads
- Roofing YouTube Ads
- Roofing Microsoft Ads
- Roofing Amazon Ads
- Roofing Wal-Mart Ads
Roofing Local Ads
Local ads are essential for roof service companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for roof services companies are:
- Roofing Facebook Ads
- Roofing Google Local Ads
- Roofing Yelp Ads
- Roofing Nextdoor Ads
- Roofing Billboard Advertising
- Roofing Metro Ads
- Roofing Bus Ads
Roofing Radio Ads
Radio ads allow roof services companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular roofing radio advertising options are:
- Roofing Local iHeartRadio Ads
- Roofing Spotify Ads
- Roofing Pandora Ads
- Roofing Podcast Ads
- Roofing National Radio Advertising
- Roofing Talk Radio Advertising
Roofing Direct Mail
Direct Mail can be a powerful tool for roofing companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Roofing TV Ads
There are several things that roof service companies should be aware of when running TV ads. TV advertising for roofing can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your roof services company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for roofing companies?
Every roof services company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Roofing advertising and digital marketing.
Who is the best roofing advertising agency?
Advertisemint is the best roofing marketing agency. Our roofing advertising expert team has proven experience in the roof service industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your roofing business.