Roofing Advertising Agency Digital Marketing

An average roofing business should spend between $6,364 and $12,728 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Roofing Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a roofing business include: 

1. Seasonal Fluctuations: Roofing is a highly seasonal business. Extreme weather conditions, be it the freezing cold of winter or the intense heat of summer, can stall projects. This seasonality means unpredictable revenue streams and the necessity to manage resources efficiently during peak seasons.
2. Labor Shortages: Like many trades, the roofing industry struggles with labor shortages. Finding skilled laborers can be challenging, and the high turnover rate in the construction sector exacerbates this issue. Companies must invest in training and retention strategies to ensure they have a consistent, skilled workforce to meet demands.
3. Safety Concerns: Roofing jobs come with inherent risks. Falls from heights, heat strokes, and accidents due to equipment mishandling are common. These safety concerns not only risk the workforce’s well-being but can also lead to legal repercussions and increased insurance costs for the company.
4. Material Costs and Availability: Roofing materials can fluctuate based on factors such as trade tariffs, supply chain disruptions, or increased demand. Moreover, specific, high-quality materials might be scarce. This unpredictability can affect project timelines and profit margins, requiring roof services companies to be proactive in their procurement strategies.
5. Regulations and Compliance: Building codes, environmental regulations, and local ordinances often change and vary from one region to another. Keeping up with these regulations and ensuring compliance is paramount to avoid legal issues. However, it also means that roofing companies must invest time and resources to stay informed and compliant, which can be cumbersome.

Because roofing businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Roofing Lead Generation 

Many roof service companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your roof services office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Roofing Sales 

The most popular of all advertising objectives for roof service companies is sales. Increasing revenue is essential for every roof services] company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your roofing, please contact the team at AdvertiseMint to discuss your options. 

Roofing App Installs

Perfect for any roofing business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your roofing mobile app, please contact the team at AdvertiseMint to discuss your options.  

Roofing Local Traffic 

Many roof service companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your roofing location and get your ads in front of them. If you want to increase foot traffic for your roofing location,  please contact the team at AdvertiseMint to discuss your options. 

Roofing Brand Awareness 

As your roof services company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your roof services company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the constantly changing world of business and advertising, roofing companies have started recognizing content marketing possibilities. Although conventional advertising methods have their uses, content marketing provides exceptional advantages, especially for businesses in specialized areas such as roof services. The concept of content marketing revolves around creating valuable and relevant content to draw in and maintain customers. Let’s explore how this pertains to the roofing industry:

1. Establishing Authority: Roofing is a significant investment for most homeowners and commercial entities. They want to ensure they’re making informed decisions. By producing informative content, roofing companies can position themselves as experts in the field. Whether it’s a blog post about the best roofing materials for a particular climate or a video demonstration of a new roofing technique, such content instills confidence in potential clients.
2. Building Trust: Trust is paramount in any service industry, and roof services are no exception. By sharing client testimonials, case studies, or even before-and-after photos of projects, companies can foster trust with their audience. Content that shows transparency about processes and outcomes resonates with customers and can be a deciding factor when they choose a service provider.
3. SEO and Online Visibility: The reality is, when someone discovers a leak in their roof, the first thing they do is turn to search engines. Content marketing, particularly when optimized for search engines, ensures that your roofing business appears in these searches. Regularly updated content, infused with relevant keywords like “roofing” or “roof services,” can significantly enhance online visibility.
4. Engaging with the Community: Content isn’t just about selling; it’s also about engaging. Roofing companies can use content marketing to engage with the local community, whether by sharing local news, participating in community events, or offering DIY tips for minor roof repairs. Such content positions the company as an integral part of the community rather than just a service provider.
5. Educating the Customer: A well-informed customer is likely to be more satisfied with their decisions. Through content marketing, roofing companies can educate potential clients about various aspects of roofing, helping them make informed choices. Whether it’s the benefits of a particular roofing material or maintenance tips to prolong roof life, such content adds value beyond the immediate sale.

The world has changed for roofing, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Roofing Industry” is $1.20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that roof services companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your roof services company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Roofing SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the roof services area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your roofing SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every roof service company should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for roofing companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your roof services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your roofing SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your roof services company, AdvertiseMint is here and ready to help. 

For roofing businesses, advertising can be a complex task just like any other industry. To carry out their promotional activities ethically and legally, roofing companies must follow certain guidelines. Let me provide you with a summary of some of the advertising restrictions that roofing businesses may face:

1. Licensing Information: Many jurisdictions require roofing companies to display their license number prominently in all advertising materials. This ensures that potential customers are aware they’re dealing with a licensed professional, adding an element of trust and credibility to the roof services offered.
2. Claims of Expertise: Making unsubstantiated claims in advertisements can lead to legal troubles. For instance, if a roofing company claims to be the “number one roof services provider in the region” without objective evidence to back this up, they could be at risk for false advertising accusations.
3. Environmental Claims: With the growing emphasis on eco-friendly products and services, some roofing companies might be tempted to advertise their services as “green” or “sustainable.” However, unless the company can provide concrete proof of these claims—such as using environmentally friendly materials or following sustainable practices—this could be considered misleading.
4. Endorsements and Testimonials: Using endorsements or testimonials in advertising is a powerful tool. However, these testimonials must be genuine, and companies should ideally have written consent from the individuals providing them. Additionally, if the endorsement is paid for, this must be disclosed in the advertisement.
5. Comparative Advertising: Some roofing companies might opt for comparative advertising—highlighting how their roof services are superior to competitors. While this can be a legitimate strategy, businesses must ensure their comparisons are fair, factual, and not misleading.
6. Safety Claims: Roofing can be a hazardous job, and while a company might wish to advertise its impeccable safety record, it’s essential to back up such claims with evidence. False claims about safety can not only damage a company’s reputation but may also lead to legal ramifications.

You can find examples of roofing competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Roofing Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Roofing Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Roofing Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.