Self Storage Advertising Agency Digital Marketing

An average Self Storage business should spend between $33,750 and $67,500 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Self Storage Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Self Storage business include: 

1. Market Saturation and Competition: The self-storage industry has experienced significant growth in recent years, leading to market saturation in many regions. Increased competition can make it difficult for both new and existing self-storage businesses to attract and retain customers, as there may be numerous options available to consumers.
2. Economic Downturns and Vacancy Rates: Self-storage demand is closely tied to economic factors. During economic downturns or recessions, people may downsize or face financial constraints, leading to higher vacancy rates for storage units. Companies must navigate these fluctuations and develop strategies to maintain occupancy levels.
3. Regulatory Challenges: Self-storage facilities are subject to various regulations at the local, state, and federal levels. Compliance with zoning laws, building codes, and property regulations can be complex and time-consuming. Non-compliance can lead to fines or even closure of facilities, making regulatory challenges a significant obstacle.
4. Security Concerns: Security is a top priority for customers storing their belongings in self-storage units. Break-ins, theft, and damage to stored items can result in negative publicity and legal liabilities for self-storage companies. Ensuring robust security measures and maintaining a safe environment for customers can be challenging.
5. Maintenance and Facility Upkeep: Self-storage facilities require ongoing maintenance to remain competitive and attractive to customers. Neglecting maintenance can lead to deteriorating conditions, potentially causing customers to seek alternative storage solutions. Regular upkeep and improvements are essential but can also be costly and time-consuming.

Because Self Storage businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Self-storage Lead Generation 

Many Self Storage companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your self-storage office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Self Storage Sales 

The most popular of all advertising objectives for self-storage companies is sales. Increasing revenue is essential for every self-storage company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your self-storage, please contact the team at AdvertiseMint to discuss your options. 

Self Storage App Installs

Perfect for any self-storage business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your self storage mobile app, please contact the team at AdvertiseMint to discuss your options.  

Self-Storage Local Traffic 

Many Self-storage companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Self Storage location and get your ads in front of them. If you want to increase foot traffic for your self-storage location,  please contact the team at AdvertiseMint to discuss your options. 

Self-Storage Brand Awareness 

As your Self Storage company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Self Storage company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Self-storage companies can enhance their advertising efforts with content marketing, as it is an effective way to connect with their target audience naturally and informally. Through creating and distributing top-notch content, these companies can establish themselves as industry leaders and gain the trust of prospective clients. Here are some strategies that self-storage companies can utilize to leverage content marketing for advertising purposes:

• Create blog posts and articles that are relevant to your target audience. Your blog posts and articles should cover helpful topics, like moving tips, packing tips, and selecting the appropriate self-storage unit. They must be well-written, informative, and optimized for search engines to ensure potential clients can easily locate them.
• Publish videos on YouTube and other video-sharing platforms. Videos are a great way to engage potential customers and provide them with valuable information. You could create videos about your self-storage facility, how to use self-storage, or tips for moving and packing.
• Use social media to share your content and promote your self-storage facility. Social media is a great way to connect with potential customers and build relationships with them. Be sure to share your blog posts, articles, and videos on social media, and engage with your followers.
• Run email marketing campaigns. Email marketing is a great way to stay in touch with potential and existing customers. You can use email marketing to send out newsletters, promotional offers, and other valuable content.

The world has changed for Self Storage, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Self Storage near me” is $10-$20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Self-storage companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Self-storage company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Self Storage SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the self-storage area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Self-storage SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Self-storage should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for self-storage companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Self Storage services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Self Storage SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Self Storage company, AdvertiseMint is here and ready to help. 

Yes, like many other businesses, self-storage companies face advertising restrictions. Various factors, such as local regulations, national laws, industry standards, and platform-specific rules can influence these restrictions. Here are some general advertising restrictions and considerations that self-storage businesses might encounter:

1. Truth in Advertising: Self-storage companies must provide accurate information about their services, prices, and any promotions. Misleading claims or omissions can lead to legal consequences.
2. Claimed Sizes: If a storage unit is advertised as a certain size, the actual size of the unit should closely match that. For example, if a unit is marketed as 10×10 feet, it should genuinely offer 100 square feet of usable space.
3. Availability: Companies must be clear about the availability of units. If a particular size or type of unit is scarce or typically in high demand, advertising it as widely available without a disclaimer can be misleading.
4. Promotions and Offers: Any promotions, like “First Month Free” or discounted rates, must be clearly explained. The terms and conditions associated with the promotion, such as a mandatory minimum rental period, should be easily accessible to consumers.
5. Security Claims: If a company advertises its storage facility as “secure,” it needs to have measures in place to support this claim, such as surveillance cameras, locks, or security personnel.
6. Insurance: Many self-storage companies offer insurance or promote third-party insurance. They must be clear about what the insurance covers, its limits, and any associated costs.
7. Platform-Specific Restrictions: A self-storage business must adhere to those platforms’ advertising guidelines if they choose to advertise on specific platforms like Google Ads or Facebook.

You can find examples of self-storage competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Self-Storage Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Self-Storage Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Self-Storage Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.