Solar Advertising Agency Digital Marketing

An average Solar business should spend between $375,000 and $750,000 yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Solar Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Solar business include: 

1. High Initial Costs: 

While the prices of solar panels have been decreasing, the initial investment required for solar power systems remains substantial. Solar companies find persuading consumers to bear these upfront costs challenging, even if the long-term savings are significant.

2. Variability in Solar Energy Production: 

Solar power installers often hear concerns about the inconsistency of solar energy. The sun isn’t always shining, and factors like cloudy days, seasonal changes, and geographic location can impact the efficiency of solar panels. This variability can make potential consumers hesitant.

3. Technological Challenges: 

As the industry grows, there’s a pressing need for advanced technology. Solar panel manufacturers are constantly seeking ways to improve the efficiency and longevity of panels. Keeping up with these technological advancements while ensuring reliability is a hurdle for many solar manufacturers.

4. Regulatory and Policy Barriers: 

Solar Installers operate within a framework of policies and regulations that differ across regions. Sometimes, these regulations can be restrictive, and the absence of standardized policies or incentives can slow down the growth of solar companies in certain areas.

5. Storage Solutions: 

One of the most frequently raised concerns is energy storage. The sun might not shine at night, but we still need power. Without efficient and cost-effective storage solutions, the full potential of solar energy remains untapped. For solar PV installers and solar companies alike, finding and promoting effective storage solutions is crucial.

Because Solar businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Solar Lead Generation 

Many Solar companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Solar office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Solar Sales 

The most popular of all advertising objectives for Solar companies is sales. Increasing revenue is essential for every Solar company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Solar, please contact the team at AdvertiseMint to discuss your options. 

Solar App Installs

Perfect for any Solar business that has a mobile app. The mobile app objective allows you to run ads for new app installs or events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Solar mobile app, please contact the team at AdvertiseMint to discuss your options.  

Solar Local Traffic 

Many Solar companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Solar location and get your ads in front of them. If you want to increase foot traffic for your Solar location,  please contact the team at AdvertiseMint to discuss your options. 

Solar Brand Awareness 

As your Solar company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Solar company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Solar energy is rapidly growing in popularity. As more households and businesses look to make the switch, solar companies find themselves in a dynamic and competitive market. This has prompted many, from solar panel manufacturers to solar PV installers, to seek innovative ways to market their products and services. One such approach that has proven effective is content marketing.

In simple terms, content marketing involves creating valuable, informative content to attract and engage potential customers. Rather than directly selling solar panels or installation services, companies provide insights, information, and benefits.

Here’s how solar companies are shining light on their services through content marketing:

1. Educational Blogs: 

Solar energy, for many, is still a relatively new concept. Solar companies can harness this by producing blogs that break down the science and benefits of solar panels. This informs the readers and helps them make an informed decision about switching to solar energy.

2. Testimonials and Case Studies: 

Trust is crucial when investing in solar panels. Solar power installers often showcase real-life examples and testimonials of satisfied clients. A detailed case study can depict a household or business’s energy and cost-saving journey, illustrating the tangible benefits of solar.

3. Video Tutorials: 

The installation of solar panels can seem daunting to many. Solar installers and solar panel manufacturers can demystify this process by producing video content. These videos can explain how panels work, how they’re installed, and the aftercare they might need. This sort of content not only educates the viewer but also showcases the expertise of the solar company.

4. Engaging Infographics: 

Visual content can be both engaging and informative. Solar companies, especially manufacturers, can use infographics to explain complex concepts. For instance, how solar panels convert sunlight into electricity or how solar energy can reduce carbon footprints. Simple graphics combined with bite-sized facts can be an effective way to convey important information.

5. Expert Interviews: 

Establishing authority in the industry is critical. By hosting or conducting interviews with experts, solar PV installers and solar panel manufacturers can offer deeper insights into the world of solar energy. These interviews can cover topics ranging from technological advancements to future prospects.

The world has changed for Solar, looking to increase its marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Solar” is $7.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Solar companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Solar company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Solar SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Solar area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Solar SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Solar should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Solar companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Solar services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Solar SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Solar company, AdvertiseMint is here and ready to help. 

When diving into the world of solar power, it’s essential for solar companies, be it solar installers or manufacturers, to be aware of the advertising landscape. Every industry has its rules, and the solar sector is no different. So, what should solar power installers and solar panel manufacturers know about advertising restrictions?

1. Truthful Claims: 

Like any other business, solar companies must ensure that their advertisements are honest and not misleading. Overpromising the potential savings or efficiency of solar panels can land solar PV installers and manufacturers in hot water.

2. Environmental Benefits: 

While solar power is a cleaner energy source, solar installers need to be cautious about their claims regarding the environmental benefits. It’s vital to avoid over-exaggeration.

3. Local Regulations: 

Depending on the region, specific rules might govern the advertising of solar products and services. Solar companies and solar power installers should be well-versed with local laws to ensure compliance.

4. Licensing and Certification: 

In many areas, solar PV installers are required to have certain licenses or certifications to operate. When advertising, it’s imperative for solar power installers to mention their credentials, ensuring potential clients of their legitimacy and expertise.

5. Comparative Advertising: 

While it’s tempting for solar installers to compare their services or products with competitors, they must ensure any comparative claims are factual and can be substantiated. This is especially crucial for solar panel manufacturers when discussing the efficiency or durability of their panels compared to others.

You can find examples of Solar competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Solar Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Solar Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Solar Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.