Performance based marketing to grow your Solar company.
What is Solar Marketing?
The average Solar business in the United States makes $5 million annually in revenue. Solar Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Solar companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Solar digital marketing and advertising experts manage the groundwork it takes to grow your Solar company. If you want to increase sales for your Solar business, please contact AdvertiseMint.
Popular Ways to Increase Revenue for Solar Companies.
“Every Solar business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Five Factors to Boost Revenue for Solar Companies:
The solar industry has seen remarkable growth thanks to increasing global emphasis on sustainable energy sources. Maximizing revenue is pivotal for solar power installers, manufacturers, and companies. Here’s a glance at five factors that can potentially spike revenues in this sector.
- Technological Advancements:
As with any industry, technology is a driving force behind efficiency and effectiveness. For solar panel manufacturers, investing in the latest technology means producing more efficient, durable, and cost-effective panels. Advanced solar panels can harness more energy, ensuring that solar PV installers provide clients with superior products, translating to increased sales and customer retention.
- Comprehensive Service Packages:
Solar installers have an edge when they offer end-to-end services. From initial consultation and site assessment to installation and post-installation maintenance – a comprehensive service package ensures customer loyalty. It eases the transition for those new to solar energy and reinforces the credibility of solar companies.
- Training and Certification:
The solar industry is technical. Solar power installers must be adequately trained to ensure safe and efficient installations. Solar companies that invest in continuous training and ensure their certified teams are seen as more trustworthy. This trust translates to higher conversion rates and, subsequently, increased revenue.
- Strategic Partnerships:
Collaboration can be powerful. Solar companies can forge partnerships with home improvement businesses, real estate developers, or local municipalities. Such partnerships mean that solar panels become an integral part of new constructions or renovations. For solar panel manufacturers, this means a steady demand for their products, ensuring a consistent revenue stream.
- Effective Marketing and Customer Education:
Awareness is the key. Many people are still unaware of the benefits of solar energy. Solar companies that invest in online and offline marketing campaigns can tap into a larger audience. But it’s not just about selling; it’s about educating. When potential customers understand the long-term cost savings and environmental benefits, they will likely engage with solar PV installers.
Solar industry facts:
- Average Revenue for Solar: $5 million per year
- Average Profit Margin for Solar: 15%
- Average Employees for Solar: 2 to 10
- Average ROI for Solar: 20%
- Average Growth Rate for Solar: 10%
- Total number of Solar companies: 100,000
- Average CPC on Google for Solar: $5
Solar Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Solar products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Solar Facebook Advertising
- Solar Instagram Advertising
- Solar TikTok Advertising
- Solar Snapchat Advertising
- Solar LinkedIn Advertising
- Solar YouTube Advertising
- Solar Twitter Advertising
- Solar Reddit Advertising
- Solar Pinterest Advertising
Solar Paid Search Ads
Paid search is the most efficient way to reach consumers searching for Solar products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Solar advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Solar paid search ads are:
Solar Local Ads
Local ads are essential for Solar companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Solar companies are:
- Solar Facebook Ads
- Solar Google Local Ads
- Solar Yelp Ads
- Solar Nextdoor Ads
- Solar Billboard Advertising
- Solar Metro Ads
- Solar Bus Ads
Solar Radio Ads
Radio ads allow Solar companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have been built. Some of the most popular Solar radio advertising options are:
- Solar Local iHeartRadio Ads
- Solar Spotify Ads
- Solar Pandora Ads
- Solar Podcast Ads
- Solar National Radio Advertising
- Solar Talk Radio Advertising
Solar Direct Mail
Direct Mail can be a powerful tool for Solar companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Solar TV Ads
There are several things that Solar companies should be aware of when running TV ads. TV advertising for Solar can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Solar company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Solar companies?
Every Solar company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Solar advertising and digital marketing.
Who is the best Solar advertising agency?
Advertisemint is the best Solar marketing agency. Our Solar advertising expert team has proven experience in the Solar industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Solar business.