Spa Advertising Agency Digital Marketing

An average Spa business should spend between $66,000 and $132,000 yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Spa Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Spa business include: 

1. Stiff Competition: 

The spa industry has witnessed tremendous growth over the years. With the increasing number of health, resort, and medical spas, standing out in the crowded market becomes challenging. Establishing a unique selling proposition is crucial to differentiate from competitors.

2. Hiring and Retaining Qualified Staff: 

The success of a spa largely depends on the skills of its staff. Finding professionals adept at various treatments, be it massage or facial, is not always easy. Moreover, another hurdle is retaining these skilled individuals amidst competitive offers from other establishments.

3. Keeping Up with Industry Trends: 

The world of spas is ever-evolving. New treatments, techniques, and technologies emerge frequently. For instance, while traditional massages remain popular, there’s a rising demand for specialized therapies. Keeping pace with these trends and continuously updating the service menu is a constant challenge.

4. Regulatory and Licensing Issues: 

Navigating the complex web of regulations is tricky, especially for medical spas, which often offer treatments that border medical procedures. Ensuring that all treatments, whether simple sauna sessions or complex procedures, comply with local and state regulations is paramount. This requires constant vigilance and often incurs significant costs.

5. High Operating Costs: 

Running a spa, particularly a resort spa, comes with considerable overhead. The expenses add up, from maintaining the steam room’s hygiene to procuring quality products for facials. Balancing these costs while ensuring top-notch service quality and keeping prices attractive for customers is delicate.

Because Spa businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Spa Lead Generation 

Many Spa companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Spa office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Spa Sales 

The most popular of all advertising objectives for Spa companies is sales. Increasing revenue is essential for every Spa company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Spa, please contact the team at AdvertiseMint to discuss your options. 

Spa App Installs

Perfect for any Spa business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Spa mobile app, please contact the team at AdvertiseMint to discuss your options.  

Spa Local Traffic 

Many Spa companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Spa location and get your ads in front of them. If you want to increase foot traffic for your Spa location,  please contact the team at AdvertiseMint to discuss your options. 

Spa Brand Awareness 

As your Spa company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Spa company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The wellness and beauty sector is booming, and spa businesses are looking for innovative ways to reach potential clients. Enter content marketing. While traditional advertising methods have their place, content marketing is becoming a powerful tool for Spa, Health Spa, and Resort Spa companies. Let’s dive into how these companies can use content to boost their advertising.

Content marketing is, in essence, the art of providing valuable, relevant information to captivate a target audience. Rather than merely advertising services, spa companies offer insights, tips, and knowledge. The goal? Build trust, show expertise, and ensure that when someone thinks of a massage, facial, or sauna experience, they think of that specific spa.

Here’s how various spa types leverage content marketing:

1. Health Spa Content: 

These spas focus on holistic well-being. A Health Spa might produce articles on the benefits of different treatments, from saunas to steam rooms, explaining the health advantages each offers. They could also share tips on integrating spa treatments into a wellness routine, emphasizing the health benefits of regular massages or facials.

2. Resort Spa Insights: 

Resort spas, often nestled in holiday destinations, can utilize content to showcase their tranquil settings alongside their top-notch services. They can publish content on the unique treatments they offer, such as specialized massages or facials, weaving in the resort’s allure. By doing so, they create a dual attraction – the promise of relaxation and a getaway.

3. Medical Spa Knowledge Sharing: 

Medical or “Med Spas” blend medical technology with traditional relaxation techniques. They can utilize content marketing to demystify treatments. Explaining the science behind their procedures, from advanced facials to therapeutic massages, helps clients understand and trust the processes. Sharing success stories or testimonials further boosts credibility.

4. General Spa Tips: 

Regardless of specialty, almost every spa offers massages, facials, saunas, and steam rooms. Content on the benefits of these services, how often one should indulge, or even the history and origins of specific treatments can be captivating. It educates potential clients and keeps them engaged and considering a visit.

The world has changed for Spa, looking to increase its marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Spa” is $7.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Spa companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Spa company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Spa SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Spa area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Spa SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Spa should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of Spa companies’ most profitable marketing channels. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Spa services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Spa SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Spa company, AdvertiseMint is here and ready to help. 

Understanding Advertising Restrictions for Spa Businesses

Owning or managing a Spa, be it a Health Spa, Resort Spa, or Medical Spa, comes with the exciting task of drawing clients in for a relaxing day or even a rejuvenating weekend. There’s a lot to offer, from massages and facials to saunas and steam rooms. But when advertising these services, there are specific guidelines and restrictions to remember.

1. Truth in Advertising: 

It’s essential to be honest in advertisements. This means no exaggerating the benefits of a facial or massage. Misleading customers about the results they can expect from a sauna or steam room session can lead to legal consequences and tarnish the spa’s reputation.

2. Medical Spa Restrictions: 

Medical spas, which often offer treatments like Botox or laser procedures, might face stricter regulations. Because these services border on medical treatments, advertising might need to adhere to health and medical advertising standards. Providing clear, factual information about any risks or side effects associated with treatments is essential.

3. License and Certification: 

Only advertise the services you are licensed to provide. For instance, certain massages or therapies might require specific certifications. Ensure that your advertising reflects what your spa staff is trained and licensed to offer.

4. Use of Imagery: 

Always get proper permissions and licenses for your images, especially if they feature clients or specific brands. Using photos without consent can lead to copyright issues.

5. Age Restrictions: 

Some spa treatments might not be suitable for all age groups. For instance, certain facials or massages might be restricted to adults. Ensure that your advertisements clearly specify any age limitations.

6. Special Offers and Discounts: 

If you advertise a special deal or discount at your Resort Spa or Health Spa, be clear about the terms and conditions. Hidden fees or misleading promotional offers can lead to unhappy customers and potential legal troubles.

7. Therapeutic Claims: 

Be cautious when making therapeutic or health-related claims, especially if they’re not backed by scientific evidence. For instance, while saunas and steam rooms offer relaxation, claiming they can cure diseases without concrete proof can be misleading and problematic.

You can find examples of Spa competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Spa Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Spa Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Spa Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.