Performance based marketing to grow your Spa company.
What is Spa Marketing?
The average Spa business in the United States makes $880,000 per year in revenue. Spa Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Spa companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Spa digital marketing and advertising experts manage the groundwork it takes to grow your Spa company. If you want to increase sales for your Spa business, please contact AdvertiseMint.
Popular Ways to Increase Revenue for Spa Companies.
“Every Spa business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Five Factors to Increase Revenue for a Spa Business:
The spa industry, including everything from health to resort spas, has seen significant growth in recent years. Whether individuals seek relaxation at a medical spa or a massage at a resort spa, the demand is undeniable. To capitalize on this demand and increase revenue, here are five factors a spa business should consider:
- Diversified Service Offerings:
A spa that offers a broad range of services appeals to a wider audience. While traditional services like massage and facials remain popular, incorporating treatments commonly found in a medical spa can add a unique touch. Procedures such as microdermabrasion or chemical peels can attract clients looking for relaxation and noticeable skincare results. Additionally, adding experiences like a sauna or steam room can enhance the overall spa package and appeal.
- Seasonal Promotions:
Everyone loves a good deal, especially regarding luxury experiences like a health spa visit. Offering seasonal promotions or discounts on specific treatments can attract new customers and encourage repeat visits. For instance, a winter promotion might include a moisturizing facial, or a summer deal could highlight a cooling massage treatment.
- Skilled Professionals:
The backbone of any spa, whether a resort or medical spa, is its staff. Hiring skilled professionals who are good at their craft and excellent at customer service can make a significant difference. A well-executed massage or facial can turn a first-time visitor into a loyal customer.
- Upsell Products:
After a rejuvenating facial or a relaxing massage, customers are more receptive to purchasing products that prolong their experience. Spas can increase their revenue by offering high-quality skincare or massage oils while enhancing the customer’s overall experience.
- Create a Relaxing Ambiance:
The ambiance plays a pivotal role in a spa experience. Soft lighting, soothing music, and pleasant aromas can enhance customer experience. Investing in creating a tranquil and serene environment makes clients more likely to return and recommend the spa to friends and family.
Spa industry facts:
- Average Revenue for Spa: $880,000
- Average Profit Margin for Spa: 15%
- Average Employees for Spa: 10
- Average ROI for Spa: 20%
- Average Growth Rate for Spa: 10%
- Total number of Spa companies: 100,000
- Average CPC on Google for Spa: $7
Spa Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Spa products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Spa Facebook Advertising
- Spa Instagram Advertising
- Spa TikTok Advertising
- Spa Snapchat Advertising
- Spa LinkedIn Advertising
- Spa YouTube Advertising
- Spa Twitter Advertising
- Spa Reddit Advertising
- Spa Pinterest Advertising
Spa Paid Search Ads
Paid search is the most efficient way to reach consumers searching for Spa products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Spa advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Spa paid search ads are:
Spa Local Ads
Local ads are essential for Spa companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Spa companies are:
- Spa Facebook Ads
- Spa Google Local Ads
- Spa Yelp Ads
- Spa Nextdoor Ads
- Spa Billboard Advertising
- Spa Metro Ads
- Spa Bus Ads
Spa Radio Ads
Radio ads allow Spa companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Spa radio advertising options are:
- Spa Local iHeartRadio Ads
- Spa Spotify Ads
- Spa Pandora Ads
- Spa Podcast Ads
- Spa National Radio Advertising
- Spa Talk Radio Advertising
Spa Direct Mail
Direct Mail can be a powerful tool for Spa companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Spa TV Ads
There are several things that Spa companies should be aware of when running TV ads. TV advertising for Spa can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Spa company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Spa companies?
Every Spa company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, various strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Spa advertising and digital marketing.
Who is the best Spa advertising agency?
Advertisemint is the best Spa marketing agency. Our Spa advertising expert team has proven experience in the Spa industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Spa business.