Tourism Theme Park Advertising Agency Digital Marketing

An average Tourism and theme Park business should spend between $ 1,927,500 and $ 3.855 million yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Tourism & Theme Park business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Tourism & Theme Park business include: 

1. Seasonal Fluctuations: 

Many theme parks and tourist destinations see a surge in visitors during specific seasons or holidays while facing a slump during off-peak times. This inconsistency in footfall makes it challenging to manage resources, staff, and operational costs year-round.

2. Safety and Maintenance:

Ensuring the safety of visitors is paramount. Theme parks, with their rides and attractions, need rigorous maintenance checks. Any oversight can lead to accidents, tarnishing the company’s reputation and leading to potential legal ramifications.

3. Economic Shifts: 

Economic downturns or recessions can severely impact the discretionary spending of potential tourists. During tough financial times, vacations and outings are often the first to face budget cuts from families, leading to reduced revenues for these companies.

4. Environmental Concerns: 

Climate change, natural disasters, or even local environmental concerns can pose a threat. For instance, a beach destination grappling with erosion or a theme park facing frequent hurricanes will struggle to maintain a steady business. Moreover, companies are increasingly under scrutiny for their environmental impact, pushing them to adopt sustainable practices.

5. Competition and Innovation: 

The tourism and theme park sector is ever-evolving. New attractions, technological innovations in virtual reality, or even emerging tourist destinations can divert traffic from established players. Keeping up with industry trends and continuously reinventing the visitor experience is crucial.

Because Tourism and theme Park businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are so critical to the business’s success. 

Tourism & Theme Park Lead Generation 

Many Tourism & Theme Park companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Tourism & Theme Park office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Tourism & Theme Park Sales 

The most popular of all advertising objectives for Tourism & Theme Park companies is sales. Increasing revenue is essential for every Tourism & Theme Park company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Tourism and theme Park, please contact the team at AdvertiseMint to discuss your options. 

Tourism & Theme Park App Installs

Perfect for any Tourism & Theme Park business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Tourism & Theme Park mobile app, please contact the team at AdvertiseMint to discuss your options.  

Tourism & Theme Park Local Traffic 

Many Tourism and theme Park companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Tourism & Theme Park location and get your ads in front of them. If you want to increase foot traffic for your Tourism & Theme Park location,  please contact the team at AdvertiseMint to discuss your options. 

Tourism & Theme Park Brand Awareness 

As your Tourism & Theme Park company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Tourism & Theme Park company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The worlds of tourism and theme parks are rich tapestries of experiences, painting dreams of exotic getaways and adrenaline-filled rides. In an age where consumers are bombarded with information, standing out is a challenge. Enter content marketing, a strategy taking center stage in these vibrant sectors.

Telling a Story: 

People gravitate towards experiences and narratives. Tourism and theme park companies harness content marketing to craft compelling stories around their offerings. A blog post detailing the history of a particular ride or a video showcasing a serene sunset view from a resort can transport potential visitors, immersing them in the envisioned experience.

Engaging Through Visuals: Visuals have a powerful impact. In the tourism and theme park realm, captivating photographs and videos serve as virtual passports to adventures. Shared across social media platforms, these visual snippets not only highlight attractions but also ignite wanderlust and anticipation.

User-Generated Content: 

Authenticity is gold in advertising. When visitors capture and share their genuine experiences, reviews, or videos of their adventures, it creates a reservoir of trusted content. By embracing and showcasing this user-generated material, companies amplify their reach, building an organic rapport with potential visitors.

Informative and Insightful Content: 

Knowledge empowers travelers. Offering articles that shed light on the optimal times to visit a theme park, the cultural significance of a tourist spot, or essential packing tips can be invaluable. Such content elevates companies from mere service providers to trusted travel companions.

Local Insights: 

A deeper dive into local culture, traditions, and hidden attractions can enrich any travel experience. Tourism companies use content to highlight these local nuances, offering visitors a sense of discovery. Similarly, theme parks weave local tales or traditions into their rides and events, using content to spotlight these unique offerings.

The world has changed for Tourism & Theme Park, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Tourism & Theme Park” is $2.96 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments; however, SEO is a long-term investment. We recommend that Tourism and theme Park companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Tourism and theme Park company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Tourism & Theme Park SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Tourism and theme Park area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Tourism and theme Park SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Tourism & Theme Park should have email and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Tourism & Theme Park companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Tourism and theme Park services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Tourism & Theme Park SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Tourism and theme Park company, AdvertiseMint is here and ready to help. 

Tourism and theme park businesses whisk people into worlds of adventure and relaxation. Yet, when it comes to advertising, there are certain boundaries that these businesses need to navigate. Understanding these restrictions is key to building trust and ensuring smooth operations.

User Safety First: 

Safety is paramount. When promoting a specific attraction, especially adrenaline-inducing ones, it’s essential to depict them accurately. Misleading advertisements about the safety or intensity of a ride can have serious repercussions.

Cultural Sensitivity: 

Tourism often bridges cultures. Advertising materials should respect local customs, beliefs, and traditions. Avoiding stereotypes and ensuring accurate representation helps build a respectful and appreciated brand globally.

Transparent Pricing:

Hidden fees can turn a dream vacation into a nightmare. Tourism and theme park advertisements must be clear about the costs involved. This includes entry fees, ride charges, or any additional expenses. Transparency in pricing builds trust and avoids potential disputes.

Age Appropriateness: 

Certain attractions or experiences may have age restrictions or may not be suitable for all age groups. Advertisements should clearly communicate any such limitations, ensuring that families and visitors can plan accordingly.

Environmental Claims: 

Many tourism businesses highlight their eco-friendliness or sustainable practices. While this is commendable, any green or environmental claims made in advertisements should be genuine. Misleading eco-claims can lead to mistrust and potential legal ramifications.

You can find examples of Tourism & Theme Park competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Tourism & Theme Park Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Tourism & Theme Park Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Tourism & Theme Park Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.