Toys Games Advertising Agency Digital Marketing

An average Toys and games business should spend between $2.888 billion and $5.7765 billion yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Toys and games Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Toys and games business include: 

Rapid Technological Advancements: 

The digital revolution has impacted the preferences of young consumers. With the increasing allure of digital devices and video games, traditional toys are facing stiff competition. Adapting to this digital shift and creating toys that can compete with or complement digital entertainment remains a significant challenge.

Safety Regulations and Standards: 

The toys and games industry is heavily regulated to ensure the safety of children. Meeting international safety standards, dealing with recalls, and ensuring that products are free from harmful materials or design flaws can be daunting. Any oversight can lead to not just legal repercussions but also damage to a company’s reputation.

Supply Chain Disruptions: 

Toys and games companies often rely on intricate international supply chains. Any disruptions, whether due to geopolitical issues, trade wars, or global crises, can impact the availability of products, especially during peak seasons like holidays.

Fickle Consumer Preferences: 

Trends in the toy industry can be fleeting. A toy that’s a rage one season can quickly become outdated the next. Anticipating market trends, staying ahead of consumer preferences, and not overcommitting to inventory for a particular trend can be challenging.

Environmental Concerns: 

The increasing global emphasis on sustainability has placed pressure on toy companies, especially those that rely heavily on plastics. Consumers are becoming more conscious of the environmental impact of products, pushing companies to find sustainable materials and manufacturing processes, which might be more expensive or challenging to implement.

Because Toys and games businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Toys & Games Lead Generation 

Many Toys and games companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Toys & Games office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Toys & Games Sales 

The most popular of all advertising objectives for toy and games companies is sales. Increasing revenue is essential for every Toys and games company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Toys and games, please contact the team at AdvertiseMint to discuss your options. 

Toys & Games App Installs

Perfect for any Toys and games business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Toys & Games mobile app, please contact the team at AdvertiseMint to discuss your options.  

Toys & Games Local Traffic 

Many Toys and games companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Toys & Games location and get your ads in front of them. If you want to increase foot traffic for your Toys & Games location,  please contact the team at AdvertiseMint to discuss your options. 

Toys & Games Brand Awareness 

As your Toys and games company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Toys & Games company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Interactive Product Demonstrations: 

Video platforms, notably YouTube, have exploded with toy unboxing and demonstration videos. These videos, either produced by the company or by influencers, provide an interactive showcase of the product, offering audiences a firsthand look at the toy or game before purchasing. This visual medium can capture the attention of both children and parents, providing a more immersive experience than static ads.

Educational Content: 

Many toys and games are designed to be educational. Companies can produce content that highlights the educational value of their products, from blog posts discussing the cognitive benefits of a puzzle game to videos showing the STEM (Science, Technology, Engineering, and Mathematics) principles behind a toy kit. Such content not only positions the product as beneficial but also resonates with parents keen on purchasing educational toys for their children.

Engagement through Storytelling: 

Some of the most memorable toys and games have backstories, whether it’s a doll with a unique narrative or a board game based on an adventure. Crafting and sharing these stories through various content formats can create deeper connections with the audience, turning a simple product into a story-driven experience.

User-generated Content: 

Encouraging customers to share their experiences, from photos of built LEGO sets to videos of family game nights, can produce authentic endorsements. Such user-generated content can be repurposed across different platforms, creating a community of engaged users and providing social proof of the product’s value.

Interactive Platforms and Tools: 

Toys and games companies can take content marketing a step further by offering interactive platforms. For example, an online platform where children can design their custom toy configurations or a mobile app that complements a physical game. These platforms not only serve as advertising tools but also enhance the overall user experience.

The world has changed for Toys & Games, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Toys & Games” is $2.33 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Toys and games companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Toys & Games company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Toys & Games SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Toys and games area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Toys & Games SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Toys & Games should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Toys and games companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Toys and games services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Toys & Games SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Toys and games company, AdvertiseMint is here and ready to help. 

Age Appropriateness:

Advertisements should clearly indicate the age group for which the toy or game is intended. This not only helps in guiding parental purchase decisions but also ensures that children are not exposed to products that might be inappropriate or unsafe for their age.

Avoiding Misleading Claims:

Advertisements must not exaggerate the capabilities or features of a toy or game. For instance, if a toy requires additional purchases to function as shown in the ad, this must be clearly stated. Demonstrations in commercials should be accurate representations of what the average child can achieve with the product.

Safety Standards:

Toys and games must meet specific safety standards, especially if intended for younger children. Any claims related to safety must be verifiable. Advertisements should also avoid depicting any unsafe use of the product.

Influence on Children:

Given the impressionable nature of children, ads must not exploit their inexperience or credulity. This includes avoiding high-pressure sales tactics, undue emphasis on popularity or social status, or suggesting that owning a particular toy will offer them significant advantages over their peers.

Promotion of Healthy Behavior:

In many jurisdictions, there are guidelines against promoting unhealthy or sedentary lifestyles. For instance, video games might face restrictions on how they can be marketed, especially if they promote prolonged screen time without breaks.

Online and Data Privacy:

If advertising or games are hosted online, businesses must be cautious about collecting data from children. Regulations like the Children’s Online Privacy Protection Act (COPPA) in the U.S. set strict guidelines on the collection, use, and disclosure of personal information from children under 13.

Endorsements and Testimonials:

If advertisements use endorsements or testimonials, especially from children, they must be genuine and not scripted. Any material connection between the endorser and the advertiser, like payments or free products, should be disclosed.

Advertising in Schools: Some regions have stringent regulations or even bans on advertising within educational settings to prevent commercial influences on learning environments.

You can find examples of Toys & Games competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Toys & Games Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Toys & Games Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Toys & Games Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.