Performance based marketing to grow your Toys & Games company.
What is Toys & Games Marketing?
The average Toys and games business in the United States makes $38.51 billion annually in revenue. Toys & Games Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Toy and games companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Toys & Games digital marketing and advertising experts manage the groundwork it takes to grow your Toys & Games company. If you want to increase sales for your Toys and games business, please contact AdvertiseMint.
“Every Toys and Games business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular Ways to Increase Revenue for Toys & Games Companies.
The toys and games industry has always been vibrant, with trends coming and going. The industry faces challenges and immense opportunities in today’s digital era. To capitalize on these opportunities, businesses in the sector must adopt strategic measures. Here are five key factors that can drive significant growth for toys and games companies:
Innovation and Technological Integration:
With the proliferation of technology, integrating innovative features into toys can provide a competitive edge. Think of toys that can be paired with apps or games that use augmented reality (AR). Such toys offer interactive experiences, catering to the tech-savvy younger generation and ensuring the products remain relevant digitally.
Diverse Product Range:
Offering a diverse range of products can cater to a broader audience. Different age groups have varying interests – while toddlers might be fascinated by simple, colorful toys, older kids might lean toward complex board games or construction sets. Regularly updating the product line to incorporate the latest trends and ensuring a mix of classic and contemporary toys can help capture varied market segments.
Collaborations and Licensing:
Collaborating with popular franchises can be a goldmine. Characters from movies, TV shows, or books can be turned into toys, capitalizing on their popularity. Licensing deals with beloved franchises can lead to exclusive toy lines, driving sales due to the established fanbase of those characters.
Engaging Marketing Campaigns:
In an age where even kids are online, leveraging digital marketing can be immensely beneficial. Utilizing platforms like YouTube, where toy unboxing videos and game tutorials are all the rage, can help reach the target audience. Moreover, interactive campaigns, contests, or challenges can create buzz and excitement around products.
Educational and Skill-building Toys:
There’s a growing demand among parents for toys that are not just fun but also educational. Toys promoting learning, whether in STEM kits, puzzles, or craft sets, are becoming increasingly popular. They provide entertainment and promise skill-building, making them more appealing to parents willing to invest in their children’s development.
Toys & Games industry facts:
Average Revenue for Toys & Games: $38.51 billion (USD)
Average Profit Margin for Toys & Games: 10%
Average Employees for Toys & Games: 100
Average ROI for Toys & Games: 20%
Average Growth Rate for Toys & Games: 5%
Total number of Toys & Games companies: 10,000
Average CPC on Google for Toys & Games: $2 (USD)
Toys & Games Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Toys and games products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Toys & Games Facebook Advertising
- Toys & Games Instagram Advertising
- Toys & Games TikTok Advertising
- Toys & Games Snapchat Advertising
- Toys & Games LinkedIn Advertising
- Toys & Games YouTube Advertising
- Toys & Games Twitter Advertising
- Toys & Games Reddit Advertising
- Toys & Games Pinterest Advertising
Toys & Games Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Toys and games products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Toys & Games advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Toys & Games paid search ads are:
- Toys & Games Google Ads
- Toys & Games YouTube Ads
- Toys & Games Microsoft Ads
- Toys & Games Amazon Ads
- Toys & Games Wal-Mart Ads
Toys & Games Local Ads
Local ads are essential for toy and game companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Toys and games companies are:
- Toys & Games Facebook Ads
- Toys & Games Google Local Ads
- Toys & Games Yelp Ads
- Toys & Games Nextdoor Ads
- Toys & Games Billboard Advertising
- Toys & Games Metro Ads
- Toys & Games Bus Ads
Toys & Games Radio Ads
Radio ads allow Toy and game companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Toys & Games radio advertising options are:
- Toys & Games Local iHeartRadio Ads
- Toys & Games Spotify Ads
- Toys & Games Pandora Ads
- Toys & Games Podcast Ads
- Toys & Games National Radio Advertising
- Toys & Games Talk Radio Advertising
Toys & Games Direct Mail
Direct Mail can be a powerful tool for Toys and games companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Toys & Games TV Ads
There are several things that Toys and Games companies should be aware of when running TV ads. TV advertising for Toys & Games can target users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Toys and games company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for toy and game companies?
Every toy and games company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, various strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Toys and games advertising and digital marketing.
Who is the best Toys & Games advertising agency?
Advertisemint is the best Toys & Games marketing agency. Our Toys & Games advertising expert team has proven experience in the Toys & Games industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Toys and games business.