Video Game Advertising Agency Digital Marketing

An average Video Game Advertising Agency business should spend between $70000 and $150000 yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Video Game Advertising Agency business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Video Game Advertising Agency business include: 

1. Evolving Gaming Platforms: 

The gaming industry constantly evolves, with new platforms and technologies emerging regularly. From PC to consoles, mobile games to VR and AR experiences, agencies must adapt to varied advertising strategies for each. It’s not a one-size-fits-all market, and understanding the intricacies of each platform is crucial.

2. Gamer Trust and Intrusiveness: 

Gamers are known for their passionate and dedicated nature. Disruptive advertisements or those that hamper the gaming experience can lead to backlash. Building trust while ensuring that advertisements don’t appear intrusive is a delicate balance that agencies must strike.

3. High Expectations for Quality: 

The gaming industry is known for its high-quality graphics, immersive storylines, and seamless user experience. Any advertising content, whether a banner, video, or in-game integration, must meet these standards. Agencies face the challenge of producing top-tier content that complements, rather than detracts from, the gaming experience.

4. Diverse Audience Demographics: 

Gamers aren’t a monolithic group. They span various age groups, cultural backgrounds, and preferences. From casual mobile gamers to hardcore MMORPG enthusiasts, understanding and catering to this wide range of demographics is a constant challenge.

5. Rapidly Changing Trends: 

What’s popular in the gaming industry today might be passé tomorrow. Agencies must stay ahead of the curve, anticipating shifts in gamer preferences, popular genres, and emerging technologies. This requires a deep understanding of the industry, constant research, and the agility to pivot strategies when necessary.

Because Video Game Advertising Agency businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Video Game Advertising Agency Lead Generation 

Many Video Game Advertising Agency companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospects information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Video Game Advertising Agency office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Video Game Advertising Agency Sales 

The most popular of all advertising objectives for Video Game Advertising Agency companies is sales. Increasing revenue is essential for every Video Game Advertising Agency company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Video Game Advertising Agency, please contact the team at AdvertiseMint to discuss your options. 

Video Game Advertising Agency App Installs

Perfect for any Video Game Advertising Agency business that has a mobile app. The mobile app objective allows you to run ads for new app installs or app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a certain area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Video Game Advertising Agency mobile app, please contact the team at AdvertiseMint to discuss your options.  

Video Game Advertising Agency Local Traffic 

Many Video Game Advertising Agency companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Video Game Advertising Agency location and get your ads in front of them. If you want to increase foot traffic for your Video Game Advertising Agency location,  please contact the team at AdvertiseMint to discuss your options. 

Video Game Advertising Agency Brand Awareness 

As your Video Game Advertising Agency company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Video Game Advertising Agency company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In an era dominated by digital interactions, the gaming industry has firmly positioned itself at the epicenter of entertainment. With millions of gamers engaged in diverse virtual worlds, a vast expanse of advertising potential exists. One strategy that has proven remarkably effective for Video Game Advertising Agencies is content marketing. But how does content marketing integrate within this dynamic landscape, and why is it proving so pivotal?

1. Gamer-Centric Content: 

At its core, content marketing is about delivering valuable content to a specific audience. For the gaming industry, this means creating content that resonates with gamers. Whether in-depth game reviews, behind-the-scenes looks at game development, or tutorials, Video Game Advertising Agencies can craft content that gamers actively seek. Such content promotes a product and establishes a rapport with the audience.

2. Influencer Collaborations: 

The gaming industry has given rise to many influencers, from Twitch streamers to YouTube game reviewers. Collaborating with these influencers provides agencies a two-fold advantage: they tap into an established audience and utilize authentic voices that gamers trust. Such partnerships often involve creating unique content that seamlessly weaves advertising messages, ensuring engagement without disruption.

3. Storytelling through Games: 

The narrative potential of games is immense. By crafting compelling stories incorporating brand messages, agencies can engage players in unprecedented ways. This form of content marketing is immersive, allowing players to interact with the brand narrative, making the experience memorable and impactful.

4. Leveraging User-Generated Content: 

Gamers love to share their experiences, be it through gameplay videos, fan art, or forums. Agencies can amplify their advertising reach by encouraging and curating this user-generated content. This strategy boosts brand visibility and fosters a community around the product.

5. SEO and Search Intent: 

Like all content marketing, the content tailored for the gaming industry must be optimized for search engines. Gamers frequently search for tips, reviews, and walkthroughs. By aligning content with these search intents, agencies can ensure that their advertising messages reach gamers right when they’re most engaged.

The world has changed for Video Game Advertising agencies looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Video Game Advertising Agency” is $2.50 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Video Game Advertising Agency companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Video Game Advertising Agency company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Video Game Advertising Agency SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Video Game Advertising Agency area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Video Game Advertising Agency SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Video Game Advertising Agency should have email and SMS marketing for their company. Email marketing has been proven to be one of the most profitable marketing channels for Video Game Advertising Agency companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Video Game Advertising Agency services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Video Game Advertising Agency SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Video Game Advertising Agency company, AdvertiseMint is here and ready to help. 

The dynamic realm of video games offers a plethora of advertising opportunities. However, as with any sector, Video Game Advertising Agencies must be mindful of various regulations and restrictions. Here are some of the key constraints these agencies must consider:

1. Age-Appropriate Content: 

Given the diverse age demographic of gamers, agencies must ensure that the advertising content aligns with the game’s age rating. Advertisements for adult-themed products or services should not appear in games tailored for younger audiences.

2. Truthful Representation: 

Claims made in advertisements, such as game features, in-game rewards, or product capabilities, should be accurate and verifiable. Misrepresentation can lead to legal repercussions and damage the reputation of the advertiser and the game publisher.

3. In-Game Integration Transparency: 

If a game integrates branded content or advertising, it should be made clear to the players. They should be informed if real-world money will be involved or if certain in-game items are promotional or will lead to external links.

4. Data Privacy and User Consent: 

Many games collect user data, and if this data is used for advertising purposes, agencies must ensure that players are aware and have provided consent. Respecting global regulations, such as the General Data Protection Regulation (GDPR) in Europe, is essential.

5. Avoiding Disruptive Ads: 

Players value immersive gaming experiences, so ads that interrupt gameplay or negatively impact game performance can be detrimental. Agencies should aim for seamless integration of ads to avoid player frustration or backlash.

6. Cultural and Regional Sensitivity: 

The global nature of the gaming community means that content must respect diverse cultural and regional norms. What’s acceptable in one country might be taboo in another. Agencies should be aware of regional sensibilities when designing campaigns.

7. Comparative Advertising: 

While comparing one product to another can be an effective strategy, it’s essential to ensure that such comparisons are accurate, fair, and not misleading. Any disparaging or false claims about competitors can result in legal challenges.

8. Loot Boxes and In-Game Purchases: 

There’s ongoing debate and regulatory scrutiny about the advertising and sale of in-game items, especially loot boxes. Some regions have classified them as gambling. Agencies should be careful when advertising these aspects and should stay updated on evolving regulations.

You can find examples of Video Game Advertising Agency competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Video Game Advertising Agency Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Video Game Advertising Agency Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Video Game Advertising Agency Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.