Zapier announced its Customer Match feature is now more widely available for Google Ads to all eligible users. As an expert Google Ads agency that uses Zapier’s automation features in our own campaigns, our team knows how useful Customer Match is to reach advertising goals and increase return on … [Read more...]
How to Advertise Your Etsy Shop: Free & Low-Cost Methods
Just like with any small business, advertising an Etsy shop can seem like an overwhelming task. There are so many options, learning marketing strategies on your own is time-consuming, and many advertising methods can get expensive fast. But don't worry! This article is a complete guide that will … [Read more...]
3 Foolproof Ways to Promote Your Music on TikTok
TikTok is the perfect platform to make musicians and their songs famous overnight. There's tons of potential to showcase your talent, gain a following, and make money just by making some TikTok videos. But it's not always easy to promote your music on TikTok. Just take a look at Lil Nas X, who has … [Read more...]
Amazon Interactive Audio Ads Turn Commands into Conversions
During its Unboxed 2021 event, Amazon announced that interactive audio ads are now available on Amazon Music’s ad-supported tier. The 10 to 30 second long ads are a beta feature currently only available in the US. The unveiling of Amazon interactive audio ads follows a similar announcement of … [Read more...]
Is Walmart Connect the Next Big Thing in Digital Advertising?
Walmart Connect is a media entity you should be paying attention to. It’s well known that Walmart fiercely competes with Amazon for the title of America’s largest retailer, but few know about its media company Walmart Connect, and its determination to become a key player in digital advertising. The … [Read more...]
The 3 Types of Sponsored Ads: Easy Seller’s Guide to Advertise on Amazon
If you're hoping for an easy way to market your store and increase product sales, Amazon ads are one of your best bets. But who can make ads on Amazon, what are the different types, and which type of Amazon ad is best for you? This guide will answer all of these questions and more so you can … [Read more...]
5 Easy Ways to Boost Your Holiday Ads on Facebook
Facebook hasn’t enjoyed a positive light in the press lately. But make no mistake, advertising on Facebook and Instagram is still one of the best methods to attract customers and maximize sales. This is especially true for the holiday season; a well-done ad campaign on Facebook or Instagram can make … [Read more...]
TikTok Advertising: Is it Right for Your Business? 3 Pillars of Success
Source / Solen Feyissa on Unplash TikTok has insane potential for businesses, but most of them don’t even know it. Here are 3 things you should do to find out if TikTok advertising is right for your brand. TikTok is quickly taking over as one of the most important social media platforms. With one … [Read more...]
Amazon Product Advertising for New Items & Stores: 5 Keys to Success
74% of shoppers start searching for their next purchase on Amazon.com, and the amount consumers spend on the platform increases every year. For this reason, recognition and popularity on Amazon can have a snowball effect on sales and profit that you can’t get anywhere else - so much so that brands … [Read more...]
Color Psychology in Marketing
Color has a major influence on people, and when it comes to marketing, the colors you use will impact the choices consumers make. In this article, we’re going to talk about the psychology of color in marketing, how it's used by leading digital advertising agencies and experts, and what tactics you … [Read more...]
