May 17, 2018 Anna Hubbel Suppose you want to take all your Instagram data, delete your account, and save it somewhere safe and accessible. How do you do that? It’s simple. You don’t have to delete your account to acquire a downloadable archive of your Instagram information. However, you do … [Read more...]
Facebook Cracks Down on Clickbait and Low-Quality Websites
May 16, 2018 Anna Hubbel The company has been informing its advertising partners that it’s expanding its efforts to reduce clickbait and misleading links to low-quality websites. These unhappy experiences include ads that lure users with a deceptive headline or link users to a website that … [Read more...]
Google Requires Political Advertisers to Provide an ID
May 16, 2018 Anna Hubbel This month, Google is updating its political content policy and implementing new transparency rules for US election ads. The most noteworthy change is the requirement to provide proof of US identity to ensure there is no unlawful use of Google advertising during US … [Read more...]
What Is YouTube Advertising?
May 15, 2018 Anna Hubbel People flock to YouTube on a daily (even hourly) basis to see the next viral video. US audiences aged 18 and over spend, on average monthly, more time watching YouTube than any television network. Those aged 18 to 49 watch more YouTube videos than the top 10 … [Read more...]
How to Create a Snapchat Ad the Easy Way
May 14, 2018 Anna Hubbel If you have a phone, you can make a Snap ad. It’s that simple. Snapchat for Business recently published a short YouTube video that gives the simple step-by-step steps for making a Snap ad with the new Snap Publisher tool. And yes, as long as you are in legal … [Read more...]
6 Steps to Hosting a Successful Instagram Contest
May 13, 2018 Carolyn Wilman One of the best ways to garner engagement on any channel is a sweepstake. When executed properly, your followers and fans will spread your message far and wide, consequently increasing brand awareness and social followers. Here are the six steps you need to take to … [Read more...]
Why Can’t I Edit or Create Facebook Ad Campaigns?
May 11, 2018 Anne Felicitas If you find yourself, to your utter surprise and horror, unable to create or edit a campaign, do not be alarmed. Well, perhaps you should be alarmed, but take comfort in the knowledge that this event is not an unanticipated glitch. In fact, this day was predicted to … [Read more...]
Snapchat to Test Non-Skippable Video Ads
May 11, 2018 Anne Felicitas In an attempt to increase ad revenue and restore investors’ trust, Snap Inc. will test non-skippable ads in its app, Snapchat. As reported in Digiday and three other sources, Snap Inc. will test six-second, non-skippable ads in select TV-esque Snapchat shows. … [Read more...]
Congress Releases All Russian Ads Circulated in Facebook
May 10, 2018 Anne Felicitas Eight months after the demands of an angered public, Congress finally releases all of the politically divisive Facebook ads the Internet Research Agency disseminated during the 2016 US presidential election. The hefty files, which contain thousands of ads from … [Read more...]
Facebook Creates History Tool, Gives Users More Control over Privacy
May 10, 2018 Anna Hubbel At Facebook’s F8 2018 conference, the company announced a new privacy tool currently in the works. The tool, called Clear History, gives users more control over their data. The Clear History tool is similar to Google’s clear-browsing-data tool because it clears … [Read more...]
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