APR. 26, 2021 Unsplash / Roberto Cortese Shopify makes a name for itself as one of the leading e-commerce platforms in today’s digital marketplace. As a user-friendly and reliable software, Shopify makes it easier than ever for online businesses to sell their products, create a digital … [Read more...]
A/B Testing for Facebook Ads (How it’s Done and Why it’s Important)
APR. 23, 2021 Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B … [Read more...]
These Are the Facebook Metrics You Need to Focus On
APR. 21, 2021 Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and … [Read more...]
7 Ways to Grow Your Instagram Following with Email Marketing
APR. 19, 2021 Unsplash / Matthew Fournier Email marketing is one of the oldest yet the most effective communication channels for brand communication. Most customers are open to sharing their contact information like names and email addresses when they buy from brands as they want to … [Read more...]
How to Use Videos Effectively to Boost Conversions
APR. 16, 2021 Unsplash / Austin Distel Imagine, for a moment, that you launch your very own eShop platform on your site. As time goes by, people seem to be interested in it, and you receive more and more website visitors. However, your sales are somewhat flat. How much pressure would that put … [Read more...]
How to Use TikTok to Sell Amazon Products
APR. 12, 2021 Unsplash / Rupixen TikTok has much more than lip sync videos and dance challenges. It’s also used as a viable social media platform for brands that want to market and sell their products. TikTok advertising is, in fact, one of the quickest growing marketing platforms right now. … [Read more...]
How E-Commerce Needs to Adapt in a Post-COVID Economy
APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]
How to Use Social Media to Drive Customer Retention
APR. 9, 2021 Unsplash / Christiann Koepke Customer retention is the part of your customer relationships where you try to keep your consumers with you, and away from your competition. Unlike customer acquisition which focuses on gaining new clients, retention is about maintaining that … [Read more...]
7 Great FOMO Marketing Tactics That Will Drive Sales
APR. 7, 2021 Pexels / Plann FOMO marketing tactics are a powerful way of increasing sales. They are reliant on psychology. The acronym is formed from the words ‘fear of missing out’, a key driver of human behavior. It’s only natural to worry about passing up opportunities. Did you click on … [Read more...]
7 Ways to Use Instagram Live Rooms to Engage and Sell
APR. 5, 2021 Hans Vivek / Unsplash Instagram’s Live Rooms feature allows you to go live, just like before, but this time, you can invite up to three more guests to join you (previously, you could only have one guest along). This makes it all the more possible to reach a broader audience, … [Read more...]
