August 6, 2018 Anna Hubbel Competition is heavy on Amazon. Your competitors will do whatever it takes to make themselves look better than you, even if it means tricking Amazon. “Trick Amazon,” you gasp. “Is that even possible?” Some sellers found ways to manipulate the Amazon system … [Read more...]
How Businesses Use Instagram Stories: 30 Case Studies (Infographic)
August 3, 2018 Alexander Slichnyi Want some ideas on how to use Instagram Stories? Here's one: when creating Stories, make sure that they are short rather than long. Think elevator pitch rather than a long documentary. If you don't know what to feature in your stories, you could showcase … [Read more...]
Amazon Expands Sponsored Products to External Sites
August 2, 2018 Anna Hubbel Soon Amazon sellers may be able to promote their products to other websites. Currently, Amazon is testing Sponsored Products placement to external sites. The company has been dedicating a new focus to advertising, and this latest test expands that focus beyond … [Read more...]
Facebook Blocks API Access for Inactive Apps Not Submitted for Review
August 1, 2018 Anna Hubbel Today is the deadline for existing apps to enter Facebook’s app review process, and apps that do not meet this deadline will face consequences. Facebook says it is “cutting off API access for hundreds of inactive apps” that haven’t submitted for the review … [Read more...]
Google No Longer Allows Crypto-Mining Apps on Play Store
August 1, 2018 Anna Hubbel A recent update to Google’s developer policy says crypto-mining apps are not allowed on the Google Play Store. Currently, cryptocurrency mining extensions are banned from Chrome. Now Google is extending that ban to its other services. Under the heading … [Read more...]
Facebook Signs Legal Agreement That Prevents Exclusion of Groups
July 30, 2018 Anna Hubbel Facebook recently signed an agreement that stipulates third-party advertisers can no longer use ad targeting tools to exclude certain groups. The agreement, made with the office of Washington Attorney General Bob Ferguson, protects groups such as ethnic and … [Read more...]
Here Are the Social Media Advertising Options for Cannabis Companies
July 30, 2018 Anna Hubbel With more and more states legalizing marijuana, especially medical marijuana, more cannabis companies are emerging, looking for ways to reach their desired audience. But it’s challenging to be in the cannabis business because there are so many advertising … [Read more...]
Advertisers May Soon Run Ads in Facebook Stories
July 27, 2018 Anna Hubbel Facebook likes to give us teasers now and then for products and features we can expect sometime in the near future. This week, Facebook announced that advertisers will soon be able to run ads on Facebook Stories. With this new ad placement, Facebook also announced … [Read more...]
Christmas in July: A Look at Snapchatters’ 2017 Holiday Behaviors
July 26, 2018 Anna Hubbel The holiday season is the most exciting time to shop. Although it’s only July, and you’re not even thinking about your gift lists yet, as an advertiser, you want to get a jumpstart on your holiday campaigns. To do that, you need to analyze shoppers’ past behaviors, … [Read more...]
Facebook Shares Q2 2018 Report
July 25, 2018 Anna Hubbel Today, Facebook shared the financial highlights of its second quarter 2018 earnings report. The report reflects the numbers for the quarter ending June 30, 2018. For advertising revenue, Facebook reported $13.23 billion, a 42 percent year-over-year change. In … [Read more...]
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