SEP. 2, 2020 Charles Deluvio / Unsplash With more than 500 million users visiting Instagram daily, it’s no surprise that many brands leverage the platform to promote their businesses. But what if all the ideas have been exhausted, and you don’t know what to post? This article provides six … [Read more...]
How to Edit Instagram Photos for a Better-Looking Feed
AUG. 31, 2020 Photos and videos are posted on Instagram each day. You’ll need a beautiful feed and striking photos to stand out from everyone else. Fortunately, you don’t need an expensive camera or a professional photo editor to capture great Instagram photos. You have what you need in … [Read more...]
Apple’s iOS 14 Update Will Affect Facebook Ad Targeting: Here’s What to Do
AUG. 28, 2020 Tobias Dziuba / Pexels Back in June, Apple announced a slew of updates with the roll out of iOS 14. Among the changes include stronger privacy settings, which require apps to ask permission before collecting and sharing data. This update will affect Facebook advertisers’ ad … [Read more...]
How to Use Google Alerts to Grow Your Business
AUG. 28, 2020 Morning Brew /Unsplash Google Alerts is a notification system that informs you when certain keywords are being searched for or mentioned on various sites. An extremely popular tool among businesses, it helps you monitor the presence of your brand on the internet, collect … [Read more...]
What You Can Learn from the Top 10 Ecommerce Trends in 2020
AUG. 26. 2020 Image source: Pixabay With every news cycle dominated by politics and the pandemic, it's easy to miss big ecommerce updates regarding technology and social media. Consider these developments, for instance: E-retail revenues are projected to reach $6.54 trillion in 2022. … [Read more...]
How to Develop a Social Media Strategy for Educational Institutions
AUG. 24, 2020 Wonderlane / Unsplash Today, more and more schools are discovering ways to use social media to meet multiple goals. Learning institutions are turning to their social channels to spread information faster, create and nurture a sense of community, and generate awareness on course … [Read more...]
Instagram Rolls Out Suggested Posts — Here’s How to Get Rid of It
AUG. 20, 2020 If you scrolled through your feed today, you may have noticed this change: Yes, Instagram rolled out Suggested Posts, which injects content from accounts you don’t follow — but you might like — straight into your feed. This is how it works: You scroll … [Read more...]
How to Handle Negative Comments on Social Media Following These 5 Effective Examples
AUG. 19, 2020 If you run a business that is active on social media, it’s almost inevitable that you’ll receive a negative comment sooner or later. Whether or not you feel the negativity is justified, you’ll need a plan in place to respond. Many brands completely ignoring negative comments … [Read more...]
Facebook Removes Multicultural Affinity from Ad Targeting Options
AUG. 18, 2020 Facebook announced that it is removing multicultural affinity from its ad targeting options. Examples of multicultural affinity targeting include “African American,” “Hispanic,” and “Asian American.” According to Facebook, the change simplifies the targeting process. “As … [Read more...]
How Topic Targeting Can Improve Display Advertising
AUG. 17, 2020 There are quite a few added factors that can help in the optimum growth of your business while following a digital marketing strategy. Depending on the company you choose to work with, the kind of strategies you build will be different. However, every digital marketing agency … [Read more...]
