Finding new patients isn’t an easy task for chiropractors. You’ve got a million balls in the air – running your practice, treating clients, actually having a life outside work. If you don’t have the time to become a marketing expert, then it may be time to hire a Chiropractic advertising agency.
But get this – just a few simple tweaks could bring in $70k+ per month in new clients in your chiropractic practice.
TheGoodBody reported that the chiropractic industry in the United States is valued at more than $19.5 billion.
In this post, I’ll reveal proven chiropractic marketing tips for scoring more patients without spending a fortune or losing sleep. These practical ideas have helped tons of chiropractors grow their practices.
Here are a few of what I’ll cover:
- Making your chiropractic website magnetic so it pulls in prospects from Google
- Getting more online reviews and patient stories
- Building a strong presence on social media
- Creating content people really want to read
You can take your practice to new heights with strategic yet simple marketing solutions. No complex strategies or expensive campaigns are required.
Ready for more patients and more 💰?
Let’s get started!
Understanding Chiropractic Marketing
Chiropractic marketing comes with its own set of challenges. Unlike retail shops or restaurants, you aren’t dealing with impulse purchases. People don’t just wander off the street into your chiropractic clinic for an adjustment.
You need clever yet ethical marketing tactics to educate potential patients and spur interest. This requires understanding your chiropractic marketing target audience.
What problems lead people to seek chiropractic care?
How can you best communicate the benefits?
Where do they look when researching options?
Common Reasons People Seek a Chiropractor
Ongoing back, neck, or joint pain
Recovery from injury/surgery
Help with posture/alignment
Pediatric health concerns
Potential new patients typically deal with troubling symptoms. They may also be looking to improve health. They need solutions – not just spinal adjustments.
You must educate people on how chiropractic treatment can help with their specific needs. This is key for your chiropractic marketing plan.
Knowing patient needs and motivations enables you to craft messaging that speaks to them. Avoid generic claims about pain relief or wellness. Get specific on how you can help.
Establish your expertise and empathy upfront. This builds trust and positions your practice as the logical chiropractic solution. Then, when pain or injury strikes, people will already know and respect your brand.
Chiropractic Marketing Tips to Grow Your Practice
So, you get the need for strategic marketing. But what does that actually look like? Let’s explore proven chiropractic marketing ideas to attract more patients.
A smart marketing plan uses multiple methods to connect with prospects. This gets your messaging in front of more people in different ways. Variety also keeps your marketing efforts from going stale.
Below are effective marketing approaches used by top-performing chiropractic practices.
SEO for Chiropractors
Want more people to find and choose your practice online? Then, my friend, you need search engine optimization (SEO). Make sure your chiropractic website is optimized for searches.
SEO helps boost your visibility in search results. When prospective patients search for “chiropractor near me,” your website ranks high. This makes more people click your website link.
But where do you start optimizing? These areas impact search engine rankings:
- Include your location, like “Springfield Chiropractic Center.” Use city and neighborhood names.
- Mention the issues and symptoms you treat – don’t hide what you offer.
- Share credentials of your chiropractors, years in business, and therapies used. The idea is to build trust with potential patients.
Page Titles & Headings
These tell search engines what the page focus is about.
- The homepage title might say “Springfield Chiropractic Center – Gentle Pain Relief”
- The blog post could be “5 Benefits of Chiropractic Care for Back Pain”
Images & Video
- Use pictures of your office, the exterior, and your providers.
- Create short video tours showing welcoming office areas.
Optimizing these elements helps search engines understand what your website is about. This boosts the chances you’ll appear for relevant search queries.
Consistency is key in online marketing – a little effort over time goes a long way! Before long, you’ll see more clicks and prospects from organic searches.
Beyond website optimization, you have to create and publish useful content. I mean good old educational blog posts, articles, social messages, and videos.
I know that the word “content” makes some eyes glaze over. But hear me out! Content marketing, done right, positions your practice as ‘the resource’ for spinal health and wellness.
Why Content Works
- Improves website SEO when focused on relevant topics
- Keeps you top of mind as an expert chiropractor
- Shows your conversational voice and care for chiropractic patients
- Builds trust and familiarity with your approach
Topic Ideas Patients Love
Aim for a helpful, conversational style. Mix patient stories with quick health tips.
- The 9 Best Stretches for Lower Back Pain
- “I Was Skeptical About Chiropractic, But It Changed My Life”
- 5 Ways Poor Posture Wreaks Havoc on Your Body
- What Actually Happens in a Chiropractic Visit?
Places to Publish Content
- Your Chiropractic Blog
- Local Publication Websites
- Facebook Page & Groups
- LinkedIn Articles
- YouTube Videos
- Industry Resource Sites
The key is providing genuine value, not just promoting yourself. Work patient stories and health insights into the mix. Over time, you build authority and become a go-to chiropractic resource.
Email Marketing for Chiropractors
Email marketing is a simple yet powerful way to stay top-of-mind with patients and grow your business. A 2020 survey by Statista revealed businesses earn $36 for every $1 they spend on email marketing efforts.
An email newsletter keeps your messaging in subscribers’ inboxes. Plus, it’s a reliable way to promote chiropractic care and offers.
Check out these email best practices:
Educational & Engaging Content
New research on common injuries
Q&As on chiropractic methods
Spotlights on awesome patient results
Seasonal wellness advice
Fun patient stories or quotes
Helpful, Low-Key Promotion
Gentle mentions of practice specialties
New or limited-time offers
Highlights of recent achievements
Announcing extended hours
Intros to providers/team members
Logistics to Drive Action
Register for workshops
Easy contact info & links
See how emails keep you connected while adding value? Now, just wash, rinse, and repeat regularly.
For best results:
Offer signup on your website
Make social media posts
Print signup forms for your office
Ask existing patients to join
Give email marketing a shot – it beats vague claims on billboards!
Social Media Presence
Having a rock-solid social media presence is vital. Especially if you’re looking to bring in new patients under 60.
Platforms like Facebook and Instagram let you connect with locals in several ways. You can share expertise and promote your services with your chiropractic social media pages. In short, it is ideal for growing your practice!
Check out these social media tips:
Share Educational and Engaging Content
Create engaging posts and share videos highlighted on your website. Respond to comments and questions with thoughtful answers.
Leverage Community Interaction
Like and comment on local business posts
Positively contribute to discussions in neighborhood groups
Cross-promote events with health-focused allies
Use Promotions That Add Value
Avoid blatant ads no one asked for
Announce new specialties or providers
Highlight positive patient stories
Host Q&As and mini-workshops
Make Contact Info Easily Accessible
Link to your website booking page
Share contact information, phone number, and work hours
List location map and directions
The goal is building relationships – not just hawking discounts. Provide genuine value! In time, your active social presence cultivates patient trust and referrals.
Want your online presence to pull in more possible new patients? Use video content!
Moving pictures and sound connect way deeper than static words on pages. Short videos give viewers a real peek at your kind care – not just more hype. This organically makes potential patients trust you.
A quick welcome clip lets the head doctor put a nice face on your brand. As she explains gentle, customized chiropractic care in simple terms, people feel connected. Fast glimpses inside the peaceful office spaces show the warm atmosphere.
Short patient story videos bring testimonials to life. You can get past patients to tell in everyday language how your services brought back flexibility and eased their muscle knots.
Other short videos inform and inspire. They remove the cold distance once common online with healthcare sites.
Relatable videos make prospective patients picture improved movement and ease. And most importantly, through your trusted chiropractic services. Such videos make calls happen more than any road sign could.
Google Ads and PPC Campaigns
Want to get your chiropractic website in front of more searchers and attract new patients? Google Ads lets you create targeted ads. And only pay when people click them – also called pay-per-click or PPC.
Unlike hoping for organic traffic, PPC ads appear directly in Google results for keywords you choose. So you reach people already searching for things like:
Neck pain specialist
Herniated disc therapy
Chiropractors taking new patients
People find you just when they need help!
Craft compelling ad headlines and descriptions focused on common issues:
Gentle Relief for Sciatic Nerve Pain
Car Accident Injury Rehab Center
Share your expertise and empathy upfront.
When searchers click your ad, send them to a landing page on your site tailored to that topic. Reinforce how you successfully treat what brought them there.
Monitor keyword ad clicks to see what resonates. Refine and expand PPC marketing campaigns accordingly. Ongoing small tweaks over time add up to real results!
Pro Tip: Set daily budgets so you never pay too much. Google charges only for clicks that happen, even if your budget limit isn’t reached.
Over time, compelling PPC ads build familiarity. They direct people to book consultations immediately.
Local Events and Community Engagement
Want to boost your visibility and connect with locals in a natural way? Get out there at community happenings! Sponsoring relevant events builds goodwill. It also promotes conversations about how chiropractic care promotes health.
Consider settings like:
Health fairs – Offer free spinal or ergonomic checkups. Give handouts on common issues you can help with.
Wellness workshops – Show spine-safe lifting techniques for everyday activities. Helpful demos make an impression!
Marathons – Sponsor signage along race routes and t-shirts. Hand out custom bookmarks with training tips to build rapport.
Tap into physical events focused on health and fitness. Offer useful services that set you apart as a caring expert.
You can also host public workshops at rec centers on topics like:
Staying Pain-Free Working From Home
Eating for Joint Health
Injury Prevention for Young Athletes
This makes your practice a friendly neighborhood go-to resource beyond adjustments. Over time, it seeds trust and familiarity with whole families!
The goal is to facilitate real community connections around health and wellness. And not pushing sales pitches.
These activities help you build brand affinity across both current and prospective patients. Don’t stop providing accessible education and support around your community!
Online Reviews and Testimonial Videos
Want to influence possible new patients? Share positive online reviews and patient testimonial videos on your website and other platforms. They build trust and get phones ringing. They also offer authentic proof your tailored care transforms lives.
BrightLocal reported that 46% of buyers view online business reviews as reliable as word-of-mouth referrals from family and friends.
Online reviews share patient perspectives in their own words. These carry more weight than any claims you make about your expertise.
Ask happy patients to review your practice on sites like Google, Facebook, and Yelp. Make it easy with quick review links and reminders after appointments.
Video testimonials take powerful patient stories even further. Capture recovery tales and heartfelt gratitude on camera. Show a range of patient ages, issues treated, and duration of suffering before receiving your care.
Ask patients about their first symptoms, worst pain points, and how care improved mobility. Edit clips focused on the most compelling parts.
Post videos right on your website and link to a YouTube channel. Share across social media platforms too. These visual proofs grab online attention fast. They inspire both empathy and hope in the wary.
Over time, your online reputation builds as more review stars shine and video stories accumulate. Possible new patients arrive already warmly inclined through others’ touching perspectives.
The goal is to establish patient advocacy and prove care results. Reviews make site visitors feel “I could have an experience like that too.” This prompt calls to schedule an appointment with you.
Creating Landing Pages
Got folks clicking from online ads or searches? Guide them to tailored landing pages to quickly turn interest into booked first appointments.
A landing page has one focus: making it easy for visitors to take your desired next step. That may be scheduling a consultation, signing up for a workshop, or downloading an educational guide.
Remove all distractions – no main site navigation, footer links, or excessive graphics. You want visitors to take action, not click away.
Craft compelling headlines and subheads focused on common needs that drive the click.
- Find Relief from Chronic Migraines
- Recover Mobility After Auto Injury
Include brief yet powerful patient testimonial quotes and Before/After images. Show proof you get results. Use clear, prominent calls to action like:
- Request Your Consultation
- Select an Appointment Time
Communicating urgency gets clicks.
Remove friction – link booking flows and forms right on the landing page. Get visitor contact info seamlessly to follow up.
The key ingredients are relevance, clarity, proof, and calls to act. Subtly guide visitors attracted to one service to discover and access your full care solution.
There you have it – a blueprint of chiropractic marketing tips to attract $70k+ per month in new patients. Pretty sweet results completely possible for small clinics too!
Now, I encourage you to take that first step, whatever resonates most. Assess your website SEO, claim online profiles, or create helpful content. Build on strengths instead of tackling every strategy at once.
Digital marketing is always evolving. But classic relationship building through education and value exchange will always prevail.
Above all, know that you already have the powerful base – a caring practice that transforms lives. Everything else simply lights the way for more people to find and access that healing gift.
And if you need help with online advertising, AdvertiseMint can be your trusted growth partner. Our paid social media ads can bring a constant stream of new patients to your chiropractic clinic.
Want to grow your chiropractic business in a short time?
Then, give our targeted social media ads a try! We have the expertise, experience, and results.
You can get started by speaking with one of our ads specialists.