AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
  • Blog
    • Wiki
  • About
  • Pricing
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Uncategorized / How to Track the Right Content Marketing KPIs for Your Marketing Goals [Infographic]

July 27, 2020

How to Track the Right Content Marketing KPIs for Your Marketing Goals [Infographic]

JUL. 22, 2020

Most businesses today have a content marketing strategy in place. Done right, content marketing can help you increase brand awareness, generate leads, boost sales, and elevate your business.

Is your content marketing strategy really working? You won’t know until you measure the results of your campaign. Tracking the right KPIs (key performance indicators) allows you to see what’s working, what isn’t, and what can be altered.

Start by Defining Your Content Marketing Goals

Oftentimes, marketers post content and jump to measurement without being clear about what they wish to accomplish. This can lead to a waste of resources and skewed results. To make the most of your content marketing strategy, you should identify your goals and then tie them with relevant KPIs. Here are two goals content marketing can help you accomplish.

1. Brand Awareness

Brand awareness represents how familiar your target audience is with your brand. An engaging content marketing strategy can increase brand awareness, subsequently leading more people to buy from you. If this is one of your goals, here are several KPIs you can track.

  • Article views: In addition to looking at the number of article views, you can also understand traffic source, average session duration, and bounce rate for each article.
  • Audience engagement: If people share or leave a comment, it means they genuinely like your content. The more they engage, the more likely they’ll remember your brand.
  • Inbound links: Gaining high-quality backlinks can help you climb up the SERPs faster. Good quality content will be more likely to gain backlinks.

2. Boost Sales

The end goal of most content marketing strategies is to improve the brand’s bottom line. If you want to track your campaign’s success in this regard, you can track the following KPIs:

  • Conversion rates: Quality content can build trust, educate your target audience, and subsequently convert leads into customers. In addition to your content’s conversation rate, you can take a look at which pieces of content are driving more sales.
  • Length of the sales cycle: The goal is not just to increase revenue but also to do this as quickly as possible. A good idea is to identify channels that help close sales faster.

Be Creative — Don’t Restrict Yourself to the Common KPIs

The KPIs you must track largely depend on your goals and your strategy. While the above-mentioned KPIs are a great place to start, you shouldn’t limit yourself to those. Some of the hard-to-track KPIs could be hoarding some of the most insightful information.

Keep Updating Your KPIs

Establishing content marketing KPIs is not a one-time event. Every time your goals or your strategies change, the KPIs must be updated, too. Besides, the world of content is changing every day, so revisiting the KPIs you once established is always a good idea. All that being said, creating good content is not as simple as it seems. If you find yourself struggling to curate content that converts, know that you’re not alone.

You can always leverage a content marketing platform and improve your strategy. To learn more about content marketing KPIs, check out the infographic below.

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign
Image Courtesy: shanebarker.com

Written by Shane Barker

Comments

comments

Article by Anne Felicitas / Uncategorized / content marketing, content marketing strategy

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

Snapchat Lowers Daily Minimum Spend to $5

Facebook Now Limits the Number of Ads You Can Run Per Page

AdvertiseMint Awards $2,500 Scholarship to 2020 Winner, Alexandra Bunting

6 Ways to Humanize Your Brand and Make It More Relatable in 2021

6 Tips That Work to Onboard Ecommerce App Users

A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices

How to Boost Your Branding through Social Media Engagement [Infographic]

Google Adwords vs. Social Ads

3 Strategies to Becoming a Niche Influencer

4 Powerful Ways to Grow Your Brand with Social Listening

AdvertiseMint

  • About
  • Careers
  • Programs
  • Blog
  • Definitions
  • FAQ
  • Write for Us
  • Press

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2019 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.