For new Facebook advertisers, delivery (how Facebook delivers your ad to its users) is an enigma. Sometimes you’ll find that one type of delivery garners better results than others for reasons you don’t know or don’t understand. And sometimes one type of bidding works well than another in one ad, but shows inverse results in another.
For a Facebook ad to be delivered, the ad has to be valuable. But what makes an ad “valuable”? This Facebook webinar explains everything you need to know about the delivery process: how it works, how Facebook measures value, and how it applies to your business.