There’s a lot of talk about influencers nowadays, and Instagram is perhaps the most popular social media platform for influencer marketing. If you’re good at social media, perhaps you’ve even considered becoming an Instagram influencer yourself, but you might be stuck as to how to get started. For … [Read more...]
Is TikTok Getting Banned? Here’s What We Know So Far
NOV. 4, 2020 Hello I'm Nik / Unsplash Update: 11/13/2020 TikTok can still continue to operate in the U.S., as it awaits further instructions from the government on how to move forward with its sale to Walmart and Oracle. More information about this update and its effect on TikTok advertising … [Read more...]
How to Boost Your Sales with the Right Product Video
NOV. 2, 2020 Sam McGhee / Unsplash Yesterday, a clothing brand asked its followers in an Instagram Story poll whether they prefer photos or videos of their products. Can you guess which option had the most votes? Videos. It's not hard to see why: They offer a more comprehensive view of … [Read more...]
How to Create an Amazon Post
Source: Amazon Amazon is currently beta testing a post feature for the mobile shopping app on iOS and Android. Appearing on a brand's product listing, this new feature is just like any other social media post you see online, with a large image followed by a headline and CTA button … [Read more...]
10 Reasons Your Instagram Posts Fail and What to Do About It
Christian Erfurt / Unsplash Instagram is one of the social media platforms that has reached its zenith in its field. However, succeeding on Instagram isn’t always an easy task, whether you’re increasing your followers or growing the number of likes on your posts. To succeed on Instagram, you … [Read more...]
How to Market Your School on Facebook
Element5 Digital / Unsplash With more than two billion active site users per month, Facebook continues to be one of the largest and most popular social media networks in the world loved by any Facebook ads service. On Facebook you have the potential to reach parents, families, and a wider audience … [Read more...]
How to Create an Instagram Pre-Launch Strategy for Ecommerce Brands
Social Cut / Unsplash Setting up a pre-launch for your business Instagram account can be intimidating. If your company is new to the platform or in social media, you may be confused as to where to begin, what assets are needed, and how to target an audience. The best way to take on this task is to … [Read more...]
Due to iOS 14, Audience Network Will Become Bidding Only
Greg Bulla / Unsplash Audience Network will transition to bidding only, beginning March 31, 2020 due to the iOS 14 update that changes the way companies collect online data. If you're serious about Facebook advertisement, this is big news. Although Facebook has already planned to focus on … [Read more...]
The Secret to Selling on Instagram without Spending a Cent
Georgia de Lotz / Unsplash If you delve a little deeper into statistics, you will see that Instagram is truly a priority channel for business development. According to Emarketer, 11% of US users buy products on Instagram. Every day 200 million users visit at least one business account. At the same … [Read more...]
How Facebook Is Working to Prevent Election Interference
In 2016, Facebook came under fire for allowing fake and politically divisive Russian ads to overwhelm the social platform. It was suspected that this was done to disrupt and influence the election. For the 2020 election, Facebook is attempting to right these wrongs, and in addition to committing … [Read more...]
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