Facebook is continuing to make itself the “cross-platform platform,” as they announced a way to track performance of advertising across devices. Now marketers can see how people are balancing desktop, mobile and tablet before they make a conversion. Through the new reporting, marketers can see … [Read more...]
How Conversion Lift Works for Facebook Ads
Measurement is one of the biggest hurdles for advertisers. Knowing how and when to invest in advertising is hard and current solutions don’t give you the complete picture. Do you really know which devices, platforms and channels are actually driving your business? So, of course Facebook stepped … [Read more...]
The Complete Guide to How Facebook Ads Are Tracking You
You don’t realize it, but you are telling Facebook exactly what you’re thinking – all the time. Every like, news story click, status update and photo caption is a bit of information that advertisers want to add to your file. Facebook says, "We show you ads based on things we think you care … [Read more...]
How to Set Up Facebook Bluetooth Beacons
Facebook Bluetooth beacons are a new way for you to connect with your customers. Even better, they’re FREE. Basically, Facebook Bluetooth beacons help people see more information about your business whenever they use Facebook during their visit. For now, Facebook Bluetooth beacons are still in … [Read more...]
Adding Videos to Facebook Lead Ads
Facebook has added video to its lead-generation advertising offerings so feel free to rejoice if you are a Facebook advertising company. This will attract financial brands, automakers, insurance companies and big real estate players. It also includes a call-to-action button within the video unite … [Read more...]
WordPress Launches Facebook Instant Articles Plugin
A few weeks ago, Facebook announced that Instant Articles will be open to all publishers of any size and anywhere in the world on April 12, 2016. To make it easier for publishers to share their content to Facebook, they’ve partnered with Automattic, a parent company of WordPress.com VIP, to build a … [Read more...]
LinkedIn Introduces B2B Targeting Ads
How cool is this – advertisers can upload lists of up to 30,000 companies and LinkedIn will target ads to those companies’ employees. LinkedIn, we sincerely thank you for letting us use your own data of over eight million company pages to target our ads. This is similar to Facebook’s Custom … [Read more...]
Snapchat Poaches Facebook’s Ad Network Exec
Talk about scandal – Sriram Krishnan, the Facebook executive who has been running the company’s ad network was poached by Snapchat. Background on Krishnan: He joined Facebook back in 2013 and helped launch the ad network called Audience Network, in early 2014 so that Facebook could sell display … [Read more...]
Facebook’s Moments App Now Supports Video
Facebook’s Moments (their private photo-sharing application) now supports video sharing! This feature is available in the updated version of the Moments application for iOS and Android devices so don’t ignore your app updates list this week. P.S. In a few weeks, Moments will also let users include … [Read more...]
Facebook Canvas is a Brand New Experience for Users
Facebook Canvas Provides an Immersive and Expressive Experience Facebook has shown that it is committed to building an amazing mobile experience for people and they’ve opened a lot of new possibilities for advertisers. Trends have told Facebook that advertisers need a more sophisticated way to … [Read more...]
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