APR. 2, 2021 Alexander Shatov / Unsplash In the wake of the coronavirus, smart e-commerce business owners recognize the value of creating personalized online shopping experiences. And those companies can most definitely harness the power of Facebook Messenger to create a conversational … [Read more...]
TikTok Content Inspiration to Amplify Your 2021 Strategy
MAR. 31, 2021 Olivier Bergeron / Unsplash TikTok is undeniably fun. Short videos from people of all ages and backgrounds, covering topics that range from cooking demos and life hacks to dance challenges and practical jokes? Sign this TikTok marketing agency up. (We’re not kidding about that … [Read more...]
How Women Are Winning on Amazon [Infographic]
MAR. 29, 2021 William Fortunado / Pexels It’s a proven fact that anyone can sell products on Amazon. Whether you’re young or old, have a Ph.D. or a GED, or are a busy working parent, you can find success as an e-commerce entrepreneur. Despite this breadth of opportunity, just 32 percent of … [Read more...]
Updates Announced for Facebook Partner Directory
MAR. 24, 2021 Will Francis / Unsplash Facebook announced several key improvements to the Facebook Partner Directory in an email on Monday. The changes are effective immediately and aim to make it easier for advertisers to connect with Facebook Marketing Partners. Perhaps most notably, … [Read more...]
The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results
Austin Distel / Unsplash In 2021, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our favorites. Ultimate Guide to … [Read more...]
6 Tips to Keep in Mind Before Selling Your Products on Amazon
MAR. 17, 2021 Amazon is an ideal marketplace for sellers who want to make money from their products and tap into a large audience without having to build it from scratch. There’s a lot that goes into selling on Amazon, though, and while they have a ton of guidance for beginners, you can never … [Read more...]
Copywriting Tips For High Performing, High Conversion Video
MAR. 15, 2021 Thirdman / Pexels Over half of today’s consumers want to see videos from brands they associate with, and a tremendous 87% of marketers reported a positive ROI from their videos. This makes video one of the most lucrative forms of content marketing in 2021. Now that you know … [Read more...]
5 Critical Steps to Planning a Powerful Content Marketing Process
MAR. 11, 2021 Effective content marketing can result in many benefits, including increased visibility, traffic to your site, and conversions. It can also help build credibility and trust while strengthening your recognition as a brand. However, sometimes in the race to have content published … [Read more...]
How to Build a Strong Instagram in 2021 and Beyond
MAR. 9, 2021 Pixabay / Pexels How happy are you with your brand's Instagram account? Do you have the number of followers, engagement rate, reach, and conversions you're after? Or are you lagging behind your competition, always trying to catch up to the latest trends? If you find yourself in … [Read more...]
Amazon or Shopify: Which Is Right for Your Business?
FEB. 4, 2021 Roberto Cortese / Unsplash Both Amazon and Shopify are incredibly popular choices when it comes to selling online. Shopify estimates that it has 820,000 merchants using its software for their stores, while Amazon has more than 2.5 million active sellers. This makes them two of the … [Read more...]
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