SEPT. 16, 2020 Mateus Campos Felipe / Unsplash Influencer marketing has tremendously grown in the recent past. From big to small businesses, entrepreneurs are opening up to this form of marketing tactic. This could be because it leverages the ready audience of an influencer to drive quick … [Read more...]
Twitter Marketing Tips and Strategies for 2020
SEPT. 16, 2020 Moran / Unsplash Companies across the globe market on Twitter to engage with their followers, all while building brand awareness, boosting leads and conversions, and so much more. Twitter is known to be an easy platform on which you can distribute your content, what with it … [Read more...]
How to Use Stock Photos for Facebook Ads
SEPT. 10, 2020 Panos Sakalakis / Unsplash Yes, many of you may have cringed at the words “stock photos,” but truthfully they are a blessing in disguise for many marketers. When used correctly, they can bring your ads to life. What Are Stock Photos? Stock photos refer to a collection of … [Read more...]
Facebook Will Pay You to Deactivate Your Account Before Election Day
SEPT. 9, 2020 Igal Ness /Unsplash As part of its research efforts, Facebook is paying users to deactivate their Facebook and Instagram accounts before the U.S. election. In a screenshot posted by Washington Post’s Elizabeth Dwoskin, the social media company is sending select users a survey … [Read more...]
What to Post on Instagram: 6 Content Ideas for Brands
SEP. 2, 2020 Charles Deluvio / Unsplash With more than 500 million users visiting Instagram daily, it’s no surprise that many brands leverage the platform to promote their businesses. But what if all the ideas have been exhausted, and you don’t know what to post? This article provides six … [Read more...]
How to Edit Instagram Photos for a Better-Looking Feed
AUG. 31, 2020 Photos and videos are posted on Instagram each day. You’ll need a beautiful feed and striking photos to stand out from everyone else. Fortunately, you don’t need an expensive camera or a professional photo editor to capture great Instagram photos. You have what you need in … [Read more...]
Apple’s iOS 14 Update Will Affect Facebook Ad Targeting: Here’s What to Do
AUG. 28, 2020 Tobias Dziuba / Pexels Back in June, Apple announced a slew of updates with the roll out of iOS 14. Among the changes include stronger privacy settings, which require apps to ask permission before collecting and sharing data. This update will affect Facebook advertisers’ ad … [Read more...]
How to Use Google Alerts to Grow Your Business
AUG. 28, 2020 Morning Brew /Unsplash Google Alerts is a notification system that informs you when certain keywords are being searched for or mentioned on various sites. An extremely popular tool among businesses, it helps you monitor the presence of your brand on the internet, collect … [Read more...]
What You Can Learn from the Top 10 Ecommerce Trends in 2020
AUG. 26. 2020 Image source: Pixabay With every news cycle dominated by politics and the pandemic, it's easy to miss big ecommerce updates regarding technology and social media. Consider these developments, for instance: E-retail revenues are projected to reach $6.54 trillion in 2022. … [Read more...]
How to Develop a Social Media Strategy for Educational Institutions
AUG. 24, 2020 Wonderlane / Unsplash Today, more and more schools are discovering ways to use social media to meet multiple goals. Learning institutions are turning to their social channels to spread information faster, create and nurture a sense of community, and generate awareness on course … [Read more...]
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