FEB. 12, 2021 Facebook is testing a feature that allows advertisers to select a topic they don't want their ads to appear alongside in News Feeds. A feature like this is currently available to advertisers; however, it only applies to Audience Network ads so far. That is, ads that appear on the … [Read more...]
How to Verify Your Domain on Facebook
FEB. 11, 2021 With iOS14 now rolling out to users, Facebook has been implementing changes to prepare for the latest Apple software. One of those changes includes a requirement that some advertisers must verify their website domain on Business Manager. Here is a step-by-step guide on how to do … [Read more...]
5 Tips for Creating Eye-Catching Instagram Ads in 2021
FEB. 10, 2020 Claudio Schwarz / Unsplash Living in the digital era, people choose social media platforms to communicate with their friends and family. Believe it or not, Instagram is one of the most popular platforms among social media users. Back in 2018, Instagram reached 1 … [Read more...]
4 Ways to Personalize Your Advertising Campaigns On Facebook
FEB. 9, 2021 Brands are combating to grab customers' attention, and using personalization tactics could help you attract even more consumers. Imagine receiving a generic email about a flash sale by some brand. Now, compare it with a personalized message that addresses you by your name and … [Read more...]
The Changes iOS14 Brings and How to Prepare for Them
FEB. 4, 2021 Facebook is currently working on features that will help prepare for the iOS14 update, which already has rolled out to several Apple users. Additionally, the social media company has listed recommendations as to how advertisers can prepare for upcoming changes. Changes to the … [Read more...]
The iOS14 Update Is Finally Here
FEB. 2, 2021 For months advertisers have anxiously awaited the roll out of iOS14, which includes a capability that allows Apple users to disable data tracking. The update is finally here. Joshua Hansen / AdvertiseMint To find this update, users need only to follow these steps: Open the … [Read more...]
The Social Media Marketing Strategies You Can Learn from Beauty Brands
FEB. 2, 2021 Social media marketing and digital media have gone a long way since their conception. They have created a marketing landscape that has been proven to be highly effective, especially in times as bizarre as the present. According to Econsultancy's report, one in four online … [Read more...]
How Branding Your Social Media Graphics Can Bring You More Business
JAN. 29, 2021 Lisa Fotios / Pexels The current digital age has pushed forward the presence of social media graphics, and whether you’re a marketer or not, the importance of this is equally understood. After all, Instagram is the social platform with the fastest growth margin. And the reason? … [Read more...]
iOS14’s App Tracking Transparency Feature to Arrive Early Spring
JAN. 28, 2021 Apple's iOS14 App Tracking Transparency feature is expected to be the default setting for all users come early spring, reports TechCrunch. The iOS14 feature requires users to opt-in to data tracking, preventing Facebook advertisers (among other digital online advertisers) from … [Read more...]
8 B2B Instagram Marketing Strategies
JAN. 27, 2021 B2B companies require a creative and well-formulated marketing plan. When most businesses think about B2B marketing strategies, they tend to focus on outbound and direct techniques such as sending messages to prospective clients. As the world has switched to social media, it is … [Read more...]
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