OCT. 7, 2019 Instagram is removing the Following tab, leaving only the Activity feed. Instagram is scrapping a feature that has long been a part of the app: the Following tab. For years the Following feature has been exposing users’ behavior within the app, containing a never-ending … [Read more...]
Facebook Reach vs Facebook Impressions: What’s the Difference?
OCT. 8, 2019 Giphy Your company's brand will experience significant growth through an effective social media marketing strategy. Because Facebook is the most widely used platform in the United States, with some 68 percent of the adult population as users, and around the world, it only makes … [Read more...]
7 Tips for New Amazon Sellers
SEP. 30, 2019 Mike Petrucci / Unsplash If you've been thinking about selling your products on Amazon but still have doubts, it might be time to challenge those doubts and reconsider. Amazon has the largest audience—200 million monthly active users, to be exact—and the biggest sales of any … [Read more...]
11 Facebook Ad Tips on What You Shouldn’t Do
SEP. 23, 2019 Jamie Street / Unsplash Facebook advertising is an important marketing tool that will allow you to highly target your preferred audience, significantly increasing your odds of reaching individuals who need your goods or services. With more than two billion worldwide users … [Read more...]
5 Ways to Increase Instagram Engagement without Paying for Ads
SEP. 19, 2019 Prateek Katyal / Unsplash Scrolling through your competitors’ Instagram feeds, careful not to accidentally like an old post from their accounts, which you don’t follow, you find their content to be widely popular. People hurl thousands of hearts at influencer X’s obviously staged … [Read more...]
Follow the Leaders: 3 Real Estate Facebook Ad Examples to Emulate
SEPT. 16, 2019 Jesse Roberts / Unsplash Facebook is a visual medium, ideal for real estate ads. It provides you a wide variety of ad formats from which to choose, from carousels to videos, slideshows to collections. Not only that, Facebook helps you reach the right audience by providing ad … [Read more...]
Facebook Ads vs. Google Ads: Which One Should You Use?
SEPT. 13, 2019 Kaboom Pics / Pexels Today, there are many advertising platforms you can choose from and leverage to build brand awareness and visibility. Facebook and Google Ads are the top pay-per-click advertising platforms that can generate great results if used correctly. Many businesses … [Read more...]
Mobile Insights: How Users Spend Their Time on Mobile Devices
SEPT 12, 2019 The various ways users engage with their mobile devices reveal valuable information about the best way to market to them. Marketing data and research analyst Emarketer shared its US estimates on mobile behaviors to help marketers get the most out of their mobile strategies in 2018. … [Read more...]
Facebook Updates: The Changes for the Month of August
Maddi Bazzocco / Unsplash Facebook is an undeniable force in the world of online marketing. According to data experts at Statista, Facebook's global advertising operations generated $55 billion in revenue in 2018. Facebook’s success in advertising can be attributed to its business model: allow … [Read more...]
13 Ways to Increase Sales Through Your Social Media Accounts
AUG. 29, 2019 Austin Distel / Unsplash The potential to increase sales through social media platforms can be seen in numerous studies. According to HubSpot, Facebook content consumption has increased by 57 percent in the past two years. A report by Forbes shows that 25 percent of social media … [Read more...]
