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April 29, 2021

6 Creative Tools to Level Up Your YouTube

If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]

Article by Lindsay Pietroluongo / YouTube

April 28, 2021

Facebook Retargeting Strategies You Haven’t Tried Yet

We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 27, 2021

Everything You Need to Know About Facebook Rise

Advertising professionals who have been impacted by furloughs or layoffs during the COVID-19 pandemic now have a way to get serious career help and without spending any money on continuing education or certificate social media advertisement training courses. Facebook has stepped up to help those in … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 26, 2021

How to Use Facebook Dynamic Ads for Streaming

Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 26, 2021

5 Key Differences Between Shopify And Shopify Plus

shopify-plus-pro-con

APR. 26, 2021 Unsplash / Roberto Cortese Shopify makes a name for itself as one of the leading e-commerce platforms in today’s digital marketplace. As a user-friendly and reliable software, Shopify makes it easier than ever for online businesses to sell their products, create a digital … [Read more...]

Article by Lindsey Whittaker / ECommerce

April 23, 2021

A/B Testing for Facebook Ads (How it’s Done and Why it’s Important)

ab-testing-facebook-ads

Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B testing is to figure out … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 21, 2021

These Are the Facebook Metrics You Need to Focus On

facebook-metrics

Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and how to decipher … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 19, 2021

7 Ways to Grow Your Instagram Following with Email Marketing

email-marketing-instagram

APR. 19, 2021 Unsplash / Matthew Fournier Email marketing is one of the oldest yet the most effective communication channels for brand communication.  Most customers are open to sharing their contact information like names and email addresses when they buy from brands as they want to … [Read more...]

Article by Val Razo / Instagram

April 16, 2021

How to Use Videos Effectively to Boost Conversions

social-media-video

APR. 16, 2021 Unsplash / Austin Distel Imagine, for a moment, that you launch your very own eShop platform on your site. As time goes by, people seem to be interested in it, and you receive more and more website visitors. However, your sales are somewhat flat. How much pressure would that put … [Read more...]

Article by Victor Blasco / YouTube

April 14, 2021

How to Use TikTok to Sell Amazon Products

tiktok-amazon-marketing

APR. 12, 2021 Unsplash / Rupixen  TikTok has much more than lip sync videos and dance challenges. It’s also used as a viable social media platform for brands that want to market and sell their products. TikTok advertising is, in fact, one of the quickest growing marketing platforms right now. … [Read more...]

Article by Lindsay Pietroluongo / TikTok

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