JUL. 23, 2019 Raw Pixel / Pexels Nearly all forms of marketing are geared toward one thing: generating leads. Lead generation is the process of identifying and cultivating prospects so that they gain interest in a company’s products or services. There are many ways to generate leads. One … [Read more...]
Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance
JUL. 22, 2019 Gone are the days of mysterious account deletions. In a post to its press page, Instagram announced that it will warn users when their accounts are at risk of being disabled. In this new notification process, Instagram will send users warning messages that their accounts … [Read more...]
Facebook Redesigns Page Posts and Ads
JUL. 19, 2019 To fit the look of Facebook’s new app and desktop interface, the social media company is updating the design of page posts and ads. This news came as an email to AdvertiseMint from one of Facebook’s account managers. Starting August 19, Facebook will roll out the following … [Read more...]
What Are Facebook Impressions?
JUL. 17, 2019 Raw Pixel / Pexels Several days after posting on your wall, you notice your engagement to be as barren as the Atacama desert. With all the talk about Facebook’s News Feed becoming more competitive and overpopulated, requiring users to pay to play, you begin to wonder how many … [Read more...]
Facebook Is Demoting Organic Posts with Sensational Health Claims
JUL. 16, 2019 For years Facebook has struggled to combat misinformation. An open and largely unregulated platform frequented by 2.3 billion users, Facebook struggles to keep its platform clean. Fake news disseminated by Russian agencies back in 2016 wasn’t the first instance of misinformation … [Read more...]
Instagram Tests Two New Anti-Bullying Features and “Suggestions for You”
JUL. 12, 2019 Instagram's new feature curbs bullying in the comments section. Photo courtesy of Instagram-press.com Instagram is tackling social media bullying head on with two new features that the company hopes will discourage bullies from abusing other users. The platform is also testing a … [Read more...]
Generation Z Marketing: 6 Trend-Driven Strategies to Use
APR 10, 2019 Kat Wilcox / Pexels As many generation Zs reach their late teens and early twenties, they gain purchasing power. According to a 2018 Barkley report, generation Zs aged 16 to 21 spend an estimated $143 billion a year. Evidently, marketers must consider generation Zs in their … [Read more...]
Facebook Updates Terms of Service for Better Clarity and Transparency
Jul. 8, 2019 Image Courtesy of Pixabay Facebook is updating its Terms of Service to more clearly explain how the platform works. Specifically, the updated information will better explain how Facebook makes money, how it removes content, how it protects users’ intellectual property rights, and … [Read more...]
New to Instagram: Ads in Explore
JUL. 5, 2019 Image Courtesy of Tech Crunch Instagram’s Explore tab just became a more attractive platform for advertisers. Parent company Facebook recently decided to begin inserting ads into the content discovery space. According to Tech Crunch, to avoid suddenly overwhelming users … [Read more...]
What’s New: Instagram Down. Plus, “Join Chat” Sticker Rolls Out
July 3, 2019 It has been a while since Instagram has made it in the headlines, whether for a feature rollout or some other important announcement, such as reaching a new milestone of one billion active users. However, Instagram kicks of July with an eventful week, and frequent users of … [Read more...]
