APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]
How to Use Social Media to Drive Customer Retention
APR. 9, 2021 Unsplash / Christiann Koepke Customer retention is the part of your customer relationships where you try to keep your consumers with you, and away from your competition. Unlike customer acquisition which focuses on gaining new clients, retention is about maintaining that … [Read more...]
7 Great FOMO Marketing Tactics That Will Drive Sales
APR. 7, 2021 Pexels / Plann FOMO marketing tactics are a powerful way of increasing sales. They are reliant on psychology. The acronym is formed from the words ‘fear of missing out’, a key driver of human behavior. It’s only natural to worry about passing up opportunities. Did you click on … [Read more...]
7 Ways to Use Instagram Live Rooms to Engage and Sell
APR. 5, 2021 Hans Vivek / Unsplash Instagram’s Live Rooms feature allows you to go live, just like before, but this time, you can invite up to three more guests to join you (previously, you could only have one guest along). This makes it all the more possible to reach a broader audience, … [Read more...]
How to Excite Customers and Drive Sales with Messenger
Alexander Shatov / Unsplash In the wake of the coronavirus, smart e-commerce business owners recognize the value of creating personalized online shopping experiences. And those companies can most definitely harness the power of Facebook Messenger to create a conversational shopping … [Read more...]
TikTok Content Inspiration to Amplify Your 2021 Strategy
MAR. 31, 2021 Olivier Bergeron / Unsplash TikTok is undeniably fun. Short videos from people of all ages and backgrounds, covering topics that range from cooking demos and life hacks to dance challenges and practical jokes? Sign this TikTok marketing agency up. (We’re not kidding about that … [Read more...]
How Women Are Winning on Amazon [Infographic]
MAR. 29, 2021 William Fortunado / Pexels It’s a proven fact that anyone can sell products on Amazon. Whether you’re young or old, have a Ph.D. or a GED, or are a busy working parent, you can find success as an e-commerce entrepreneur. Despite this breadth of opportunity, just 32 percent of … [Read more...]
Updates Announced for Facebook Partner Directory
Will Francis / Unsplash Facebook announced several key improvements to the Facebook Partner Directory in an email on Monday. The changes are effective immediately and aim to make it easier for advertisers to connect with Facebook Marketing Partners. Perhaps most notably, partner profiles … [Read more...]
The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results
Austin Distel / Unsplash In 2021, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our favorites. Ultimate Guide to … [Read more...]
6 Tips to Keep in Mind Before Selling Your Products on Amazon
MAR. 17, 2021 Amazon is an ideal marketplace for sellers who want to make money from their products and tap into a large audience without having to build it from scratch. There’s a lot that goes into selling on Amazon, though, and while they have a ton of guidance for beginners, you can never … [Read more...]
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