Jan. 18, 2021 Polina Tankilevitch / Pexels Social media marketing is vital to engaging with your target audience and reaching out to your prospects. As per 2019 stats, social media has 3.5 billion global active users. And 97% of customers between 18 to 34 years read online reviews to … [Read more...]
Here Are All of the Updates About iOS14
Jan. 20, 2021 Mateusz Dach / Pexels The changes that come with the Apple iOS update has caused quite a stir among Facebook advertisers who worry that their ad performance will become negatively affected — and their concerns are valid. According to Facebook, Apple's new AppTracking Transparency … [Read more...]
Facebook Is Changing Attribution Settings As a Result of the iOS14 Update
Jan. 1, 2021 Jess Bailey Designs / Pexels Facebook is making changes to its attribution window, as a result of the upcoming Apple iOS14 update that will limit Facebook's ability to track users' online behavior. Specifically, once the update rolls out (called the AppTracking … [Read more...]
How to Go Viral on TikTok: From 0-100K Followers Fast
Jan. 20, 2021 cottonbro / Pexels Social media is a powerful branding tool for small businesses and start-ups. When interviewing business owners for the UpFlip blog, the majority cite social media platforms as their most productive marketing channel. For some, like Mile High … [Read more...]
How to Integrate Email Marketing with Your Social Media Efforts
Feb. 18, 2021 Torsten Dettlaff / Pexels If you’re thinking of two of the most effective and widely used digital channels in the customer acquisition realm, social media along with email marketing will top the list. Rather than arguing between the two, try integrating the them for … [Read more...]
Snapchat Lowers Daily Minimum Spend to $5
Jan. 14, 2021 Snapchat is making advertising more accessible to businesses. Now, you can advertise on the social media app at just $5 per day, the platform's new spending minimum. Since Snapchat advertising is an auction, your daily spend may fluctuate depending on your objective, budget, … [Read more...]
Facebook Now Limits the Number of Ads You Can Run Per Page
Jan. 14, 2021 Facebook is now limiting the number of ads you can run per business page, a change that will take effect on February 16. The number of ads you can run depends on the size of your business. So, if you have a bigger business with a higher ad spend, your cap is also higher, but if … [Read more...]
AdvertiseMint Awards $2,500 Scholarship to 2020 Winner, Alexandra Bunting
JAN. 13, 2021 AdvertiseMint starts the new year by naming the scholarship winner for the 2020 application cycle. The 2020 winner, who won $2,500, is 21-year-old Alexandra Bunting, a Master’s student in Integrated Communications at University of Georgia. A former Journalism major, … [Read more...]
6 Ways to Humanize Your Brand and Make It More Relatable in 2021
DEC. 4, 2021 Researching the human experience and its relationship with consumer behavior, Deloitte conducted a study that encompassed more than 16,000 participants. And their findings largely impacted their 2021 marketing trends. It turns out that more than half of the people participating … [Read more...]
6 Tips That Work to Onboard Ecommerce App Users
DEC. 30, 2020 Rami Al-zayat / Unsplash User onboarding is a process that guides new users to find value with your app. It starts when users sign up to the moment when they realize how your app improves their lives. In other words, app users will learn not only how to use the app, but also how … [Read more...]
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