Jun. 28, 2019 Tim Van Der Kuip / Unsplash In the age of instant messaging, communication has become visually centered. The messages millennials and the younger generation send to their peers are often punctuated by emojis. Sometimes, no text is included at all. Instead, only a single looping … [Read more...]
How to Block Comments on Instagram and Facebook
Jun. 19, 2019 Kev Costello / Unsplash For many, stalking comment sections can be both entertaining and vexing. On the one hand, it’s amusing to watch people bicker in long paragraphs and spectators drop in their snide commentaries. On the other hand, it’s frustrating to watch people argue over … [Read more...]
How to Increase Organic Reach on Facebook
Anna Hubbel | Jun. 10, 2018 Rawpixel / Pexels When marketers say “organic,” they’re not referring to those expensive products in the produce section. Instead, they’re referring to organic reach on Facebook. Organic posts are content you share on your page or Timeline for free. Status updates, … [Read more...]
Sponsored Posts vs Facebook Ads. What’s the Difference?
JUN. 3, 2019 Bruce Mars / Pexels Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver … [Read more...]
Tips on Making a Killer Facebook Marketing Strategy
By Anna Hubbel | May 30, 2018 Raw Pixel / Pexels Marketing is so much different now than it used to be. Most campaigns are digital, with social media as the biggest channel for delivering ads to audiences. Facebook in particular has helped many businesses succeed, but if you’re unfamiliar … [Read more...]
What Is Facebook Post Engagement and Why Should You Care
Julia Liu | May 24, 2019 Joshua Anderson Slate / Pexels Facebook engagement is the measurement of users’ interaction with your posts and ads, the likes, comments, and shares that occur. It is the “social” in social media, the reason you work so hard on your content because it indicates that … [Read more...]
6 Precautionary Steps to Preventing Facebook Marketplace Scams
By Anne Felicitas | MAY 21, 2019 Pixabay / Pexels I don’t mean to sound hipster, but I was in the Facebook Marketplace game long before Marketplace was even conceived. I was a college student surviving on savings, scholarships, and financial aid. I was poor, and I was hungry for … [Read more...]
(Updated 2019) How to View What Your Facebook Profile Looks Like to Others
May 31, 2019 Anne Felicitas Update May 31, 2019: After an 8-month hiatus, the View As feature has now officially returned, slowly rolling out to both Android and Apple devices. The View As Feature was disabled back in September of 2018 because of a security issue that affected 50 million accounts. … [Read more...]
What Is Social Media Management?
Julia Liu | May 20, 2019 Pixabay / Pexels I write about social media. Specifically, how businesses should use social media to grow their client base. Prior to this job, I was the social media manager for a website. Some people find it inconceivable that you can build a career around social … [Read more...]
6 Facebook Ad Strategies for Growing Your Restaurant Business
By Anne Felicitas | MAY 8, 2019 Raw Pixel / Pexels After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata … [Read more...]
