MAR. 15, 2021 Thirdman / Pexels Over half of today’s consumers want to see videos from brands they associate with, and a tremendous 87% of marketers reported a positive ROI from their videos. This makes video one of the most lucrative forms of content marketing in 2021. Now that you know … [Read more...]
5 Critical Steps to Planning a Powerful Content Marketing Process
MAR. 11, 2021 Effective content marketing can result in many benefits, including increased visibility, traffic to your site, and conversions. It can also help build credibility and trust while strengthening your recognition as a brand. However, sometimes in the race to have content published … [Read more...]
How to Build a Strong Instagram in 2021 and Beyond
MAR. 9, 2021 Pixabay / Pexels How happy are you with your brand's Instagram account? Do you have the number of followers, engagement rate, reach, and conversions you're after? Or are you lagging behind your competition, always trying to catch up to the latest trends? If you find yourself in … [Read more...]
Amazon or Shopify: Which Is Right for Your Business?
FEB. 4, 2021 Roberto Cortese / Unsplash Both Amazon and Shopify are incredibly popular choices when it comes to selling online. Shopify estimates that it has 820,000 merchants using its software for their stores, while Amazon has more than 2.5 million active sellers. This makes them two of the … [Read more...]
9 Instagram Marketing Hacks for Local Businesses
Austin Diste / Unsplash The days when most people discovered local businesses around their neighborhood only offline are long gone. Today, potential local customers do online research before visiting your local business. According to the Local Consumer Review Survey, 93% of people use the internet … [Read more...]
5 Ways to Use Live Chat for E-Commerce Conversions
In recent history, live chat has increasingly become one of the best customer support innovations that allow businesses to service queries as they face them in real-time. However, the overarching benefits of live chat far exceed just that. How, you might ask? It's an excellent way to boost your … [Read more...]
How to Run a Successful Facebook Contest
Nataliya Vaitkevich from Pexels Running Facebook contests is a proven way to get likes, followers, and generate buzz around a product or brand. It’s also a budget-friendly social media marketing idea, as you’re in charge of choosing the budget and the prize. As an ad company ourselves, we … [Read more...]
The Key Parts of an Ecommerce Content Strategy with Examples
If you’re producing content without a real strategy, you’re putting words, images, or videos into the ether that serve no purpose. Ultimately everything you produce should serve the end goal of driving awareness and transactions. There are countless websites with blogs that haven’t published … [Read more...]
How to Promote Your New Podcasts on Facebook
Christina Morilla / Pexels It’s no secret that podcasts as a medium have risen in popularity for the past few years. If you are thinking of starting your own podcast, there’s never been a better time. Fortunately, starting a podcast nowadays is fairly easy, and you don’t really need to be a … [Read more...]
7 Ways to Boost Online Event Attendance with Social Media Marketing
Events are an integral part of an organization’s brand-building efforts. Not only do they get the word out about your product or service, but they also provide a platform for many to learn, interact, and grow. The best way to market your upcoming event is to leverage social media platforms and … [Read more...]
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