Facebook is testing a feature that allows advertisers to select a topic they don't want their ads to appear alongside in News Feeds. A feature like this is currently available to advertisers; however, it only applies to Audience Network ads so far. That is, ads that appear on the apps and … [Read more...]

With iOS14 now rolling out to users, Facebook has been implementing changes to prepare for the latest Apple software. One of those changes includes a requirement that some advertisers must verify their website domain on Business Manager. Here is a step-by-step guide on verifying your website domain … [Read more...]

Brands are combating to grab customers' attention, and using personalization tactics could help you attract even more consumers.  Imagine receiving a generic email about a flash sale by some brand. Now, compare it with a personalized message that addresses you by your name and highlights products … [Read more...]

Facebook is currently working on features that will help prepare for the iOS14 update, which already has rolled out to several Apple users. Additionally, the social media company has listed recommendations as to how advertisers can prepare for upcoming changes. Changes to the Attribution … [Read more...]

For months advertisers have anxiously awaited the roll out of iOS14, which includes a capability that allows Apple users to disable data tracking. The update is finally here. Joshua Hansen / AdvertiseMint To find this update, users need only to follow these steps: Open the settings app. … [Read more...]

Apple's iOS14 App Tracking Transparency feature is expected to be the default setting for all users come early spring, reports TechCrunch. The iOS14 feature requires users to opt-in to data tracking, preventing Facebook advertisers and Facebook advertising agencies (among other digital online … [Read more...]