Brands are combating to grab customers' attention, and using personalization tactics could help you attract even more consumers.  Imagine receiving a generic email about a flash sale by some brand. Now, compare it with a personalized message that addresses you by your name and highlights products … [Read more...]

Facebook is currently working on features that will help prepare for the iOS14 update, which already has rolled out to several Apple users. Additionally, the social media company has listed recommendations as to how advertisers can prepare for upcoming changes. Changes to the Attribution … [Read more...]

For months advertisers have anxiously awaited the roll out of iOS14, which includes a capability that allows Apple users to disable data tracking. The update is finally here. Joshua Hansen / AdvertiseMint To find this update, users need only to follow these steps: Open the settings app. … [Read more...]

Apple's iOS14 App Tracking Transparency feature is expected to be the default setting for all users come early spring, reports TechCrunch. The iOS14 feature requires users to opt-in to data tracking, preventing Facebook advertisers and Facebook advertising agencies (among other digital online … [Read more...]

If you logged into Ads Manager, clicked on analytics for your Facebook ads, and found that — alas! — all of your data somehow disappeared, don't panic too much. The data will return within a matter of hours, and in fact, one of AdvertiseMint's account managers experienced the same problem. Whether … [Read more...]

Mateusz Dach / Pexels The changes that come with the Apple iOS update has caused quite a stir among Facebook advertisers who worry that their ad performance will become negatively affected — and their concerns are valid. According to Facebook, Apple's new AppTracking Transparency (ATT) prompt will … [Read more...]