Rami Al-zayat / Unsplash User onboarding is a process that guides new users to find value with your app. It starts when users sign up to the moment when they realize how your app improves their lives. In other words, app users will learn not only how to use the app, but also how to use it in a way … [Read more...]
A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices
Scott Graham / Unsplash Facebook has over 2.2 billion active users, which is more than the population of China. The point is, Facebook has a massive audience. This is why if you're interested in advertising, Facebook is the place to be. Image Source: statista.com Aside from its massive user … [Read more...]
How to Boost Your Branding through Social Media Engagement [Infographic]
Christian Wiediger / Unsplash As a marketing professional, business owner, or entrepreneur, it goes without saying — don’t underestimate the power of social media. If you were hoping posting and tweeting were just fads that would go the way of the CB radio, you’re out of luck. It’s simply no longer … [Read more...]
Google Adwords vs. Social Ads
Brett Jordan / Unsplash Which one should I use, Google AdWords or social ads? Which one is more effective? In which one should I invest? Nowadays, there is a big debate regarding Google Adwords services and social ads services. There is a big debate towards the importance of these two forms of … [Read more...]
3 Strategies to Becoming a Niche Influencer
Word of mouth is still one of the most powerful forms of marketing all over the world. People trust other people they admire more than brands and their sales tactics. That’s why influencer marketing is on the rise. It’s based on authenticity and trust. To gather an audience and recommend … [Read more...]
4 Powerful Ways to Grow Your Brand with Social Listening
Kyle Smith / Unsplash Do you want to discover an audience, grow your business, drive sales, and get more traffic? Start by asking who your customers are and what they want. How? With social listening. Social listening is when you monitor the mentions of your brand, products, competitors, and … [Read more...]
How to Promote Your Food Delivery Business on Instagram
Jon Tyson / Unsplash When Instagram first popped into the scene in 2010, it looked the same as any other social media platform. Full of pet selfies, food images, and much more. Fast-forward to 2020, and Instagram is considered one of the best marketing tools for business owners, with enticing … [Read more...]
3 Ways to Ensure Your B2B Marketing Strategy Is 2021 Ready
Moritz Knöringer on Unsplash Future-proofing marketing strategies for the upcoming year is something that B2B marketers do without fail, and it's a crucial task in their marketing arsenal. However, considering the unpredictable events of 2020, preparing for 2021 looks quite daunting. But in such … [Read more...]
A 5-Step Guide to Creating a Successful Video Marketing Strategy
Kushagra Kevat / Unsplash Facebook videos are viewed 8 billion times daily. Plus, there are 3.5 billion live streams going on. These are impressive numbers that speak of the demand for video content. Here we share five steps that will help you integrate video into your company's marketing … [Read more...]
8 Proven Methods That Prevent Shopping Cart Abandonment
Shopping carts are essential for the success of any e-commerce business, so it is important that we put plenty of thought and consideration into how effective they are. Cart abandonment rates are almost up to a staggering 70%, and with businesses set to lose a combined total of more than 4 trillion … [Read more...]
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