AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Instagram / Branded Content and Ad Breaks May Roll Out to IGTV

April 3, 2019

Branded Content and Ad Breaks May Roll Out to IGTV

Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency

When a new social media feature rolls out to users, I can’t help but suspect monetization to be the ulterior motive. Before you label me a tin-foil-hat-wearing conspiracy theorist, let’s review both Facebook and Instagram’s history. Instagram Stories rolled out. Now we have Stories ads. Facebook Watch rolled out. Now we have ad breaks in Watch videos. Facebook created standalone app Messenger. Now we have Messenger ads. Need I say more?

When Ad Age revealed that Instagram is strongly considering rolling out ads to IGTV, I was hardly surprised. In fact, given Facebook and Instagram’s penchant for monetization, I thought it was only a reasonable next step.

According to Ad Age, several advertising executives revealed that Instagram has been openly discussing the possibility of ads in IGTV. Instagram confirmed this in an email statement to Ad Age.

Although the company is exploring ways to pay creators on IGTV, it has not revealed any details. Advertisers with knowledge of Instagram’s plans did say, however, that brands can be sponsored in a series. For example, a brand can integrate with a show, and the show’s star will give a shout-out to the brand. The advertisers also said that Instagram is considering ad breaks similar to Facebook Watch.

Although there’s no word on when Instagram will monetize IGTV, the advertisers familiar with Instagram’s plans suspect it will come to the app within the next several months. Of course, this is only speculation, so it would be wise to curb your excitement.

Written by Anne Felicitas, editor at AdvertiseMint, Facebook advertising agency

Comments

comments

Article by Anne Felicitas / Instagram

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.