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You are here: Home / Marketing / Mobile Ad Spending in 2018 Expected to Surpass TV

May 9, 2018

Mobile Ad Spending in 2018 Expected to Surpass TV

Photo Courtesy of Facebook IQ

Even as you read this, it’s highly likely you’re doing so on your mobile device. That’s why it’s no surprise Emarketer reports that mobile will constitute 69.9 percent of all digital advertising in 2018. Additionally, mobile maintains a 33.9 percent share of all US ad spend, with expectations to reach 47.9 percent by 2022.

If you’re unsure what that means, it may help to know these numbers suggest that mobile ad spending will surpass that of TV, making mobile the leading advertising medium in the world.

Does that help put things into perspective?

“Advertisers are pouring dollars into mobile due to growing mobile commerce activity,” forecasting analyst Corey McNair said in an Emarketer article. “Conversions from mobile display ad placements have already surpassed those of desktop.”

The speed at which mobile advertising is growing, in comparison to other media, is astounding. In fact, Emarketer says it will grow three times faster (23.5 percent) than advertising in all other media (6.6 percent) in 2018. As this popularity continues to grow, ad prices are also rising. Especially when it comes to the process of transitioning a different ad format to mobile. For example, for TV ads, it may cost more to transform or repurpose them to fit aspect ratios more conducive to mobile devices.

As mobile advertising dominates the ad market, it becomes increasingly more of a challenge to stand out in users’ feeds. So you may need to think outside the box (maybe outside the TV box) to make your ads stand out in the crowd.

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Article by Anna Hubbel / Marketing / 2018 ad spend, ad market, advertisemint, brian meert, digital advertising, emarketer, mobile ad spend, mobile advertising, social media ad agency, social media advertising agency, tv advertising

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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