AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / New Canvas Ad Features: 360 Video and Ad Links

September 27, 2016

New Canvas Ad Features: 360 Video and Ad Links

If you’ve never seen a 360 video, you should drop whatever you’re doing and do so now. In fact, take a moment to explore Google’s Beyond the Map project that gives a 360 video tour of Rio during the Olympics.

As illustrated by Google’s 360 video,  (or if you’ve seen a 360 video before), you’d know that it takes the immersive experience to a different level: you feel like you’re inside the video because you’re given the ability to look in any direction. Imagine combining this experience to a Facebook Canvas Ad, a full-screen ad experience that brings brands and products to life. Facebook is currently rolling out a new Canvas Ad Feature that allows you to add a 360 video to your Canvas Ad, a capability that is being tested by the Brazilian bank Itau.

360 video isn’t the only new Canvas Ad feature. You can now also link Canvas Ads within a Canvas Ad. The video below by Beats by Dre provides a preview of Canvas Ads linked within another. As soon as users click on the different Beats option, other ad options emerge, encouraging users to explore various products in one sitting.

Beat by Dre, working with PMG, discovered that users spent an average of 39 seconds on the ad, with 73% of the ad viewed.

“With almost a minute in average engagement with the unit, this was the best performing Facebook unit to date when looking at time spent,” said Nick Drabicky, head of agency strategy at PMG.

With these two new features rolling out, advertisers can further explore and push the boundaries of creativity.

Go to top

Recommended Articles Related to Facebook Advertising:

  • 3 Instagram Updates You Should Be Expecting
  • How To Make a Messenger Destination Ad on Facebook
  • Want To Buy Blair Witch Tickets? Go To Facebook
  • How To Block Abusive Comments on Instagtram
  • Craving Pizza? Order from Your Facebook Messenger

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.