November 2, 2017
Attention advertisers who use in-stream video: Facebook has heard your cries. Facebook recently announced that Audience Network in-stream video is now available as a placement for reach and frequency campaigns.Advertisers can now use #AudienceNetwork in-stream #video as placement in #reach and #frequency buying. #digitaladvertising Click To Tweet
Audience Network In-Stream Video
With Audience Network in-stream video, advertisers receive the following perks:
- Longer video view duration-Gain longer durations of ad views that last up to 15 seconds.
- Higher completed views per impression-According to Facebook, Audience Network has a view completion rate of 75 percent for in-stream video ad impressions.
- More in-stream ads delivered with the sound on-Facebook says 93 percent of Audience Network in-stream videos are delivered with the sound on, which better captures the viewer’s attention.
This latest update, according to Facebook, allows advertisers to use the automatic placements functionality to reach more viewers in reach and frequency campaigns using in-stream video.
Audience Network’s category exclusions and block lists are also applicable for such in-stream video campaigns.
Learn more about Facebook’s in-stream video ad options.