Welcome to our Marketing & Advertising Wiki
- 1 Digital Advertising
- 2 Native Advertising
- 3 Mobile App Advertising
- 4 Traditional Advertising
- 5 Getting started
Digital advertising involves reaching customers through digital methods such as phones, computers and connected devices.
Paid Search, also known as Search Engine Marketing, involves the process of displaying ads on search engines next to the keyword searches from users.
Paid Social involves showing image, video and display ads towards targeted users browsing popular social media sites or apps.
- Facebook Advertising, also known as Facebook Ads
- Messenger Advertising, managed under Facebook Advertising
- Twitter Advertising
- Snapchat Advertising
- Pinterest Advertising
- Reddit Advertising
- Quora Advertising
- TikTok Advertising
Digital Radio involves displaying audio and display ads to users as they listen to music, podcasts or audio through digital devices. These ads are targeted towards users based on songs, genres, playlists, location and demographic information such as age, location and gender.
Local Advertising involves display targeted ads based on a users location to physical locations.
SMS Advertising, or short messaging service, involves sending ads through text messages on mobile phones.
Native Advertising involves placing ads within the active content users are browsing on website or apps. A good example would be Facebook Advertising, in which the ads appear between content directly in the Facebook Newsfeed.
OTT Advertising, or Over the Top, refers to ads placed on connected devices that attach to a television.
- Altaba Advertising
- List Advertising
Mobile App Advertising
- Apple Search Advertising
Movie Screen Advertising
Product Placement Advertising
Consult the User's Guide for information on using the wiki software.