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Grow your business with Pinterest Advertising

Increase your revenue and scale your business with AdvertiseMint, the trusted Pinterest advertising agency!
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Why You Need
Pinterest Advertising?

When it comes to running Pinterest ads, our Pinterest marketing experts know how to make your business profitable. Increase your revenue and scale your business with AdvertiseMint, the trusted Pinterest advertising agency!

Updated: April 18, 2024

Stop funding
Zuck’s retirement plan!

We often get asked…

Can you guarantee my Pinterest ads will be profitable?

The answer is simple

The only guarantee is that Pinterest will show your ads and take your money.

The rest is all a game. Constantly moving. Constantly adapting.

New Algorithms. New Competitors. New Challenges.

Its like a casino, and the house was built to win.

So how can your business grow?

Come closer! We’ll tell you how!

You need a guide. An expert. A team of experts.

Experts who navigate the Pinterest ads jungle all day, every day.

Experts that constantly produce results.

They combine knowledge and data with creativity.

They know what works. They know how to scale.

They will outwork anyone to get results.

And guess what…

They want to talk with you about growing your business.

Request a FREE 30 Minute Strategy Call
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Our Successful Clients:

What is Pinterest advertising?

Pinterest advertising is a powerful marketing strategy that enables businesses to reach a vast and engaged audience on the visual discovery platform. Advertisers can deliver compelling and visually appealing content that aligns with users ‘ interests through various ad formats, such as Promoted Pins, Promoted Videos, and Promoted Carousels.

By utilizing Pinterest’s sophisticated targeting options, including interest targeting, keyword optimization, lookalike audiences, businesses can ensure their ads reach the right people at the right time. Moreover, Pinterest advertising offers valuable analytics and tracking tools, enabling advertisers to measure the performance of their campaigns and optimize for maximum impact. 

With the ability to create compelling ads that tell a story and showcase brand value, Pinterest advertising presents an excellent opportunity for businesses to boost brand awareness, drive traffic to their websites, and increase sales while engaging with a diverse and receptive community of users.

Facebook ads

Should my business be using Pinterest ads?

Pinterest advertising can be a great way to reach a highly engaged audience of potential customers. Pinterest users are already interested in visual content, so Pinterest ads are a natural fit.

If your target audience aligns with Pinterest’s user demographics, such as a predominantly female and millennial audience, it presents an opportunity to engage with a diverse and receptive community.

Pinterest’s advanced targeting options, combined with the ability to leverage rich pins and compelling visuals, can boost brand awareness, drive website traffic, and lead to increased sales.

Conducting thorough research and considering the unique strengths and limitations of Pinterest ads will help determine whether it’s the right fit for your business.

How much does Pinterest advertising cost?

The cost of Pinterest advertising can vary based on several factors, including the type of ad format chosen, the targeting options selected, the competition in your industry, and the bid amount you set.

Pinterest offers a variety of ad formats, such as Promoted Pins, Promoted Videos, and Promoted Carousels, each with its own pricing structure. Advertisers can choose between a cost-per-click (CPC) model, where they pay for each click on their ad, or a cost-per-thousand-impressions (CPM) model, where they pay for every thousand impressions of their ad.

The bid amount determines how much you are willing to pay for your desired action and also influences the overall cost. In order to maximize the effectiveness and efficiency of Pinterest advertising, businesses should carefully plan their budget, optimize ad content for better engagement, and regularly monitor campaign performance to ensure they are getting the best value for their investment.

Facebook marketing cost

Facts about
Pinterest Marketing

463 million

Pinterest has 463 million monthly active users.

$2.8 billion

For fiscal year 2022, Pinterest revenues were $2.8 billion.

15th

Pinterest is the 15th most popular social media platform.

76.2%

76.2% of Pinterest users are female.

68 months

Agencies on average ran ads for 68 months for specific products.

8 out of 12

The relative ROI from pinterest ads for 8 out of 12 sources remained stable.

What Pinterest marketing do for your business?

Increase Online Sales

Find new customers and deepen relationships with people who will click through and buy.

Launch a New Product

Generate excitement and maintain momentum around a new product or service.

Reach & Frequency

With guaranteed reach and frequency, you’ll ensure your potential customers are seeing your brand messaging on a consistent basis.

Generate Quality Leads

Find your ideal prospects and present them with compelling offers or info about your business in exchange for their contact information.

Promote your Videos

Make sure your videos or commercials are seen by your target audience.

B2C Marketing

You can target audiences within a wide range of consumer attributes like demographics, interests, behaviors and custom audiences.

Drive Profitable Mobile App Installs

Get your app into the hands of the right people and keep them engaged with your app.

Increase Local Sales

Reach customers on their mobile phone who are located near your location to increase foot traffic and sales from your business.

B2B Marketing

Reach an extremely targeted audience of business decision makers or individuals in specific roles or companies.

Go Live

Promote your business by going LIVE to your community and feature your business products or services. 

Messaging

Communicate directly with your customers through messages and comments on the platform. Perfect for sales, lead generation or customer service. 

Build a Community

Promote your business posts to ensure your content is reaching your community and followers so they can engage. 

5/5

I am grateful to have AdvertiseMint as our Facebook advertising agency. They are very knowledgeable about Facebook, and they’re always fast to implement our requests. We have worked with them on sponsored posts, direct response, and dynamic product ads. They have always fought to get us a positive ROI.

– Jim, NEWEGG

Three Advanced Pinterest Advertising Strategies

Humanize your brand

Rather than solely focusing on promotional content, showcase the human side of your brand through behind-the-scenes photos, employee stories, and customer testimonials. Share content that reflects your brand’s values, mission, and culture, making it relatable and authentic. Engage with your audience by responding to comments and messages in a friendly manner. 

Create stand-out visuals

Much like other social networks, Pinterest is filled with a vast array of images and videos. To effectively promote your brand and market your products or services, it’s crucial to share visuals that truly stand out amidst the abundance of content on the platform.

Promote Your Content Across Multiple Social Networks

Expand your Pinterest reach by sharing your content on other social networks. Cross-promoting your pins on platforms like Facebook, Twitter, and Instagram can attract new audiences and drive traffic to your Pinterest profile. Utilize eye-catching visuals and compelling descriptions to entice users from different platforms to explore your Pinterest content and engage with your brand.

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5/5

AdvertiseMint helped simplify my life by overseeing all paid ads on Google, Facebook, TikTok and Amazon. Their team is very knowledgeable regarding each ad platform and was able to help me scale up my business. I could never have done it without you.

– Maricia, LITTIL

Frequently
Asked Questions

What is Pinterest and why should you use it for marketing?

Pinterest is a popular social media platform that allows users to discover and save ideas for various interests, projects, and hobbies in the form of images or “pins.” It is essentially a visual discovery platform where users can create virtual pinboards to collect and organize content that inspires them. Using Pinterest for marketing can be highly beneficial for several reasons:

  • Visual Appeal: Pinterest is a highly visual platform ideal for businesses with visually appealing products or services. By showcasing captivating images, you can capture the attention of potential customers and leave a lasting impression.
  • Increased Website Traffic: Each pin on Pinterest links back to its source, such as a website or blog. By sharing your content on Pinterest, you can drive a substantial amount of traffic to your website, leading to potential conversions.
  • Brand Exposure: With millions of active users, Pinterest offers a massive audience for businesses to reach. By establishing a strong presence on the platform, you can enhance brand exposure and increase brand awareness among your target audience.
  • Targeted Audience: Pinterest allows you to target specific demographics and interests, ensuring that your content reaches the right audience who are more likely to be interested in your products or services.
  • Longevity of Pins: Unlike other social media platforms, pins on Pinterest have a longer lifespan. They can continue to be discovered and shared by users over time, providing ongoing exposure for your brand.
  • Rich Pins and Shopping Features: Pinterest offers features like Rich Pins that enable businesses to include more product information and Shopping Pins that allow users to purchase directly from the platform. These features enhance the user experience and make engaging with your brand easier for potential customers.
  • Insightful Analytics: Pinterest provides valuable analytics tools to track the performance of your pins and boards. This data can help you understand what content resonates best with your audience and refine your marketing strategies accordingly.

Pinterest offers a unique and visually appealing way to connect with your audience, drive website traffic, and promote your products or services effectively, making it a valuable platform for marketing your business.

How to set up Pinterest Ads?

Setting up Pinterest Ads is a straightforward process that involves the following steps:

  • Create a Pinterest business account: If you don’t have a Pinterest business account, you’ll need to create one. This will give you access to Pinterest Ads Manager, where you can create and manage your campaigns.
  • Link your website or online store: In order to track the results of your campaigns, you’ll need to link your website or online store to your Pinterest business account. This will allow you to see how many people clicked on your Pins, visited your website, or made a purchase.
  • Create a campaign: Once you’ve linked your website or online store, you can create a campaign. You’ll need to choose your campaign goals, set your budget, and target your audience.
  • Create a Pin: The next step is creating a Pin you want to promote. This Pin should be relevant to your target audience and encourage them to click on it.
  • Set your bids: You’ll need to set your bids for your campaign. This means deciding how much you will pay each time someone clicks on your Pin.
  • Review and launch your campaign: Once you’ve set your bids, you can review and launch your campaign. Your Pins will appear on Pinterest, and you can track your results.

Follow Pinterest’s advertising guidelines and best practices to ensure compliance and maximize the effectiveness of your ads.

What is the login for Pinterest Ads?

To access Pinterest Ads and manage your advertising campaigns, you will need to log in to your Pinterest Business Account. Follow these steps to log in:

  • Open your web browser and go to the Pinterest website. 
  • Click on the “Log in” button at the top right corner of the Pinterest homepage.
  • Enter the email address and password associated with your Pinterest Business Account.
  • Click the “Log in” button to access your account.

Once you are logged in, you can navigate to the Ads Manager to create, manage, and monitor your Pinterest ad campaigns.

How much does Pinterest Advertising cost?

The cost of Pinterest Advertising can vary based on several factors, and it operates on a bid-based system. Pinterest uses a “cost-per-click” (CPC) model, where you pay for each click your ad receives. The following factors can influence the actual cost per click:

  • Bid Amount: When setting up your Pinterest ad campaign, specify the maximum amount you are willing to bid for each click on your ad. Higher bids can increase the likelihood of your ad being shown, but they also increase the cost per click.
  • Competition: The level of competition for your target audience and keywords can impact the cost of advertising. If many advertisers are competing for the same audience, it could drive up the cost per click.
  • Relevance and Quality: Pinterest rewards advertisers whose ads are relevant to their audience and of high quality. If your ad is engaging and receives positive engagement (clicks, saves, etc.), Pinterest may offer it at a lower cost per click.
  • Targeting Options: The more specific and narrow your targeting options are, the more relevant your ad will be to the audience. This relevance can positively impact your ad’s cost.
  • Ad Format and Placement: Different ad formats and placements have varying costs. Promoted Pins, Promoted Videos, and Promoted Carousels may have different pricing structures.
  • Ad Performance: As you run your Pinterest ad campaigns, the historical performance of your ads will influence future costs. If your ads consistently perform well, Pinterest may offer them at a lower cost per click.

Pinterest provides a bidding guide and other resources to help advertisers understand and optimize their bids and budgets. 

What objectives do Pinterest ads offer?

Pinterest Ads offer four main objectives to help you reach your business goals:

  • Brand awareness: Reach new people who are interested in your products or services.
  • Consideration: Get more people to visit your website or app.
  • Conversions: Drive people to take actions like checkout, sign up, or add to cart.
  • Catalog sales: Help people discover your products or services while searching Pinterest for inspiration.

You can choose one objective for each campaign, or you can choose multiple objectives for a single campaign. 

What are the creative specs for Pinterest Advertising?

Here are the creative specs for Pinterest Advertising:

  • Image Pins: Image Pins are the most common type of Pin. They are made up of an image and a title. The image should be high-quality and visually appealing, and the title should be clear and concise. The recommended image size is 1000 x 1500 pixels, and the aspect ratio is 2:3.
  • Video Pins: Video Pins are a great way to show off your products or services in action. They can be up to 15 minutes long, and they can include audio. The recommended video size for Video Pins is 1080 x 1920 pixels, and the recommended aspect ratio is 16:9.
  • Carousel Pins: Carousel Pins are a great way to show off multiple products or services in a single Pin. They consist of a series of images or videos that can be clicked through. The recommended image size for Carousel Pins is 1000 x 1500 pixels, and the recommended aspect ratio is 2:3.
  • Shopping Pins: Shopping Pins allow people to shop directly from Pinterest. They include a product image, title, price, and a link to the product’s website. The recommended image size for Shopping Pins is 1000 x 1500 pixels, and the recommended aspect ratio is 2:3.
  • Collections: Collections are a great way to group together related Pins. They can be used to showcase your products or services or to share inspiration. Collections can contain up to 500 Pins.
What are the different types of ads on Pinterest?

There are five main types of ads on Pinterest:

  • Image ads: Image ads are the most common type of ad on Pinterest. They are made up of an image and a title. The image should be high-quality and visually appealing, and the title should be clear and concise.
  • Video ads: Video ads are a great way to show off your products or services in action. They can be up to 15 minutes long, and they can include audio.
  • Carousel ads: Carousel ads are a great way to show off multiple products or services in a single ad. They consist of a series of images or videos that can be clicked through.
  • Shopping ads: Shopping ads allow people to shop directly from Pinterest. They include a product image, title, price, and a link to the product’s website.
  • App Install ads: App Install ads allow you to promote your mobile app on Pinterest. They include an image, title, and a link to your app’s download page.

It’s essential to check the official Pinterest Advertising website or the Ads Manager for the most up-to-date information on available ad formats and features.

What are the ad policies for Pinterest Advertising?

Pinterest has strict ad policies in place to maintain a positive user experience and ensure that the promoted content aligns with its community guidelines. Advertisers must comply with these policies to have their ads approved and displayed on the platform. Some of the key ad policies for Pinterest Advertising include:

  • Relevance and Transparency: Ads must be relevant to the promoted content, and the landing page should match the ad’s offer or message. Misleading or deceptive ads are not allowed.
  • Respectful Advertising: Advertisements should not contain offensive, harmful, or discriminatory content. They should also respect user privacy and comply with all applicable laws and regulations.
  • No Inappropriate Content: Ads cannot promote adult content, illegal substances, tobacco products, weapons, or any harmful activities.
  • Intellectual Property: Advertisers must have the right to use the content and images in their ads. They should not infringe upon others’ copyrights, trademarks, or intellectual property rights.
  • Health and Medical Claims: Ads cannot make false or unsupported claims about health products, treatments, or remedies.
  • Prohibited Products and Services: Certain products and services, such as illegal drugs, counterfeit goods, or payday loans, are not allowed to be promoted on Pinterest.
  • Financial Services: Advertisers offering financial services must comply with relevant legal requirements and provide accurate and transparent information.
  • Political and Advocacy Advertising: Political ads must comply with applicable laws and disclose the entity responsible for the ad.
  • Sensitive Content: Some content, such as sensitive health conditions or graphic imagery, may be restricted or require additional review.
  • User Experience: Ads should not disrupt or interfere with the user experience on Pinterest.

These policies are subject to change, and Pinterest may update or add new policies as needed. Here is Pinterest’s official website, which gives detailed guidelines on ads.

Does Pinterest Advertising have a pixel?

Yes, Pinterest Advertising has a tracking pixel called the “Pinterest Tag.” The Pinterest Tag is a snippet of code that you place on your website to track actions and conversions from Pinterest ads. The Pinterest Pixel can track the following:

  • Ad impressions: The number of times your ad is shown to people.
  • Ad clicks: The number of times people click on your ad.
  • Conversion events: The number of times people take a desired action, such as making a purchase or signing up for your email list.

For more details, you can visit the Pinterest website.

How to view successful ads on Pinterest?

There are a few ways to view successful ads on Pinterest:

  • Look for Pins with high engagement: One way to identify successful ads is to look for Pins with high engagement. This means Pins that have been saved, repinned, and commented on a lot. You can find these Pins by looking at the “Top Pins” section of the Pinterest Explore page.
  • Check the “Ad Details” section: When you see an ad that interests you, you can check the “Ad Details” section to see how it’s performing. This section will show you the number of impressions, clicks, and conversions generated by the ad.
  • Follow successful brands: Another way to find successful ads is to follow successful brands on Pinterest. These brands often run successful ad campaigns, and you can learn from their strategies.

Additionally, you can stay informed about successful ad strategies and best practices by reading case studies and success stories shared by Pinterest for Business. These case studies often highlight successful ad campaigns and provide insights into the strategies that led to their success.

What are the Pros and Cons of Pinterest advertising?

Pinterest advertising, like any other marketing channel, comes with its own set of advantages and disadvantages. Understanding these pros and cons can help you make informed decisions about incorporating Pinterest into your advertising strategy. Here are some of the pros and cons of Pinterest advertising:

Pros

  • Visual Appeal: Pinterest is a highly visual platform ideal for businesses with visually appealing products or services. The platform allows you to showcase your products attractively and engagingly.
  • Targeted Audience: Pinterest offers sophisticated targeting options, allowing you to reach specific demographics, interests, and keywords. This targeted approach ensures your ads are shown to the right audience, increasing the chances of conversions.
  • High-Quality Traffic: Pinterest users often have a strong intent to purchase or take action. As a result, the traffic generated from Pinterest ads can be of higher quality, leading to better conversion rates.
  • Longevity of Pins: Unlike other social media platforms, pins on Pinterest have a longer lifespan. They can continue to be discovered and shared by users over time, providing ongoing exposure for your brand and content.
  • Rich Pins and Shopping Features: Pinterest offers features like Rich Pins, which provide more information about your products, and Shopping Pins, which enable users to purchase directly from the platform. These features enhance the user experience and streamline the path to purchase.
  • Insightful Analytics: Pinterest provides detailed analytics tools that help you track the performance of your ads. You can measure impressions, clicks, saves, and other engagement metrics to gain insights into your ad’s effectiveness.

Cons

  • Competition: As Pinterest becomes more popular for advertising, the competition for ad space may increase. This can drive up the cost of advertising and make it more challenging to stand out.
  • Visual Content Requirements: Pinterest is primarily a visual platform, so businesses with less visually appealing products or services may find it challenging to create eye-catching ad creatives.
  • Niche Audience: While Pinterest has a large user base, it may not be suitable for all industries or target demographics. Some niches may not be as successful on the platform as others.
  • Learning Curve: If you’re new to Pinterest advertising, there may be a learning curve in understanding the platform’s features, best practices, and how to optimize your campaigns effectively.
  • Conversion Tracking Setup: Implementing the Pinterest Tag and setting up conversion tracking may require technical expertise and additional effort.
  • Limited Ad Formats: Although Pinterest offers various ad formats, it may not have as much diversity as other advertising platforms. This can limit your creative options.

 It is essential to weigh the pros and cons and assess how well it aligns with your specific marketing goals and target audience.

What is the value of Pinterest advertising?

The value of Pinterest advertising lies in its unique features and capabilities that can benefit businesses in various ways. Here are some of the key values and benefits of advertising on Pinterest:

  • Visual Discovery Platform: Pinterest is a highly visual platform that allows users to discover new ideas, products, and services. By advertising on Pinterest, businesses can tap into this visual discovery aspect and showcase their offerings engagingly and attractively.
  • High Intent Audience: Pinterest users are highly engaged, with 97% of users saying they use Pinterest to plan purchases. This means that your ads are more likely to be seen by people who are already interested in what you have to offer.
  • Targeted Advertising: Pinterest offers sophisticated targeting options, enabling businesses to reach specific demographics, interests, and keywords. This targeted approach ensures that ads are shown to the right audience, increasing the chances of ad relevance and engagement.
  • Longevity of Pins: Unlike other social media platforms, pins on Pinterest have a longer lifespan. They can continue to be discovered, shared, and engaged with by users over time, providing ongoing exposure for businesses.
  • Rich Pins and Shopping Features: Pinterest’s Rich Pins provide more information about products, and Shopping Pins allow users to make purchases directly from the platform. These features enhance the user experience and streamline the path to conversion.
  • Brand Awareness and Engagement: Pinterest’s visually appealing content format can help businesses boost brand awareness and engage with their target audience on a deeper level.
  • Data-Driven Insights: Pinterest Analytics provides valuable data on ad performance, user engagement, and audience insights. This data-driven approach allows businesses to refine their advertising strategies and optimize their campaigns for better results.
  • Complementary to Content Marketing: Pinterest can complement content marketing efforts by providing a platform to share blog posts, articles, infographics, and other valuable content, driving traffic to websites and increasing brand visibility.
  • Inspiration and Aspiration: Pinterest is a platform where users seek inspiration and aspire to try new things. Businesses can leverage this aspirational aspect to position their products or services as solutions to fulfill users’ desires.
  • Diverse Ad Formats: Pinterest offers various ad formats, including Promoted Pins, Promoted Videos, Promoted Carousels, and more. This diversity allows businesses to choose the format that best suits their advertising goals and content.

If you’re looking for a way to reach a highly engaged audience, target your ads to specific audiences, and drive traffic to your website or app, then Pinterest advertising is a great option.

What are Pinterest Ads' best practices for advertising?

Pinterest Ads has a number of best practices that can help you create effective ads. Here are a few of the most important:

  • Use high-quality images and videos: Your ads should be visually appealing and engaging. Use high-quality images and videos that will capture people’s attention.
  • Use relevant keywords: When you create your ad, be sure to use relevant keywords. This will help people find your ad when they are searching for information on Pinterest.
  • Target your ads: You can target your ads to specific audiences. This means that you can show your ads to people who are likely to be interested in your products or services.
  • Use a clear call to action: Your ad should have a clear call to action, such as “Shop now” or “Sign up for our newsletter.”
  • Track your results: It is important to track the results of your ads to see how effective they are. This will help you determine which ads are performing well and which ones need to be improved.
  • Monitor Budget and Bidding: Keep a close eye on your ad budget and bidding strategies. Adjust your bids based on ad performance and the competitiveness of your targeted keywords.
  • Follow Pinterest Policies: Adhere to Pinterest’s advertising guidelines and policies to ensure that your ads get approved and displayed without any issues.

By following these best practices, you can create effective Pinterest ads that will help you reach your target audience and achieve your marketing goals.

Is Pinterest advertising better than Snapchat advertising?

Both Pinterest and Snapchat are popular social media platforms that can be used for advertising. However, some key differences between the two platforms may make one better suited for your business than the other.

Pinterest

  • Visual platform: Pinterest is a visual platform, meaning that your ads will be seen by people actively looking for inspiration. This can be a great way to reach people who are already interested in what you have to offer.
  • Niche audience: Pinterest users are more likely to be female and interested in home decor, fashion, and beauty. This means that you can target your ads to a very specific audience, which can be very effective for businesses with a narrow target market.
  • Cost-effective: Pinterest ads are typically priced on a cost-per-click (CPC) basis, meaning you only pay when someone clicks on your ad. This can make Pinterest advertising a very affordable way to reach a large audience.
  • Longer Lifespan of Pins: Pins on Pinterest have a longer lifespan, meaning they can continue to generate engagement and traffic over time.

Snapchat

  • Young audience: Snapchat has a younger audience than most other social media platforms. This means that it can be a great way to reach millennials and Gen Z.
  • Snapchat Stories: Snapchat Stories are a great way to reach people who are already using the app. This is because Stories are ephemeral, meaning that they disappear after 24 hours. This can make them a more engaging way to reach people than traditional ads.
  • Targeted advertising: Snapchat allows you to target your ads to specific demographics, interests, and even keywords. This means that you can ensure that your ads are seen by people who are likely to be interested in what you have to offer.

Ultimately, the effectiveness of Pinterest or Snapchat advertising will depend on your specific marketing objectives and how well each platform aligns with your target audience and advertising strategy. 

How the Pinterest algorithm works for advertising?

The Pinterest algorithm for advertising is designed to show the most relevant and engaging ads to users based on their interests and behaviors. Here’s how the Pinterest algorithm works for advertising:

  • User Engagement: The Pinterest algorithm considers user engagement signals, such as saves, clicks, close-ups, and comments on pins, to understand user preferences and interests. Pins that receive higher engagement are more likely to be shown to a broader audience.
  • Ad Relevance: The algorithm evaluates the relevance of ads to users based on their search queries, interests, and interactions on the platform. Ads that are closely aligned with a user’s interests are more likely to be displayed in their feed.
  • Quality of Content: High-quality ad creatives, including visually appealing images and videos, are more likely to be prioritized by the algorithm. Pinterest values content that provides a positive user experience.
  • Targeting and Keywords: The algorithm takes into account the targeting options used by advertisers, as well as the relevance of keywords in ad titles, descriptions, and landing pages. Ads with accurate targeting and relevant keywords are more likely to reach the right audience.
  •  Advertiser Performance: The historical performance of an advertiser’s past campaigns and their overall ad quality can also influence the visibility of their current ads. Advertisers with a track record of delivering engaging and relevant content may receive better exposure.
  • Bid Amount: Advertisers can set a maximum bid for their ads, which influences how often their ads are shown. Higher bids may increase the chances of ad display, but the algorithm also considers ad quality and relevance.
  •  Ad Format and Goals: Different ad formats (Promoted Pins, Promoted Videos, etc.) and campaign objectives (traffic, conversions, awareness) may be treated differently by the algorithm, depending on user behavior and preferences.
  • Freshness: Pinterest values fresh and relevant content. New ads may receive initial exposure to gauge user engagement and relevance before broader distribution.

Pinterest uses machine learning and AI to analyze user behavior and preferences, making adjustments to the algorithm over time.

How to create an effective Pinterest marketing strategy?

Pinterest is a visual platform that is perfect for businesses that want to reach a visually-oriented audience. Here’s a step-by-step guide to help you develop a successful Pinterest marketing strategy:

  • Define Your Objectives: Start by identifying your marketing goals. Do you want to increase website traffic, boost brand awareness, drive sales, or promote specific products? Clearly define your objectives to shape your strategy accordingly.
  • Understand Your Audience: Conduct research to understand your target audience’s interests, preferences, and behaviors on Pinterest. Use Pinterest Analytics and other tools to gain insights into what content resonates with your audience.
  • Create a Business Account: If you haven’t already, create a Pinterest Business Account. This gives you access to Pinterest’s advertising features, analytics, and more.
  • Optimize Your Profile: Optimize your Pinterest profile by using a clear and relevant profile picture, a compelling bio, and a link to your website or landing page. Ensure that your profile reflects your brand identity and messaging.
  • Create Compelling Boards: Organize your content into relevant and visually appealing boards. Use keyword-rich titles and descriptions for your boards to improve discoverability in search results.
  • Pin High-Quality Content: Pin high-quality images and videos that align with your brand and resonate with your target audience. Include informative and engaging descriptions for each pin.
  • Leverage Rich Pins: Use Rich Pins to provide additional information about your products, articles, recipes, or app content. Rich Pins enhance the user experience and make your pins more informative.
  • Create Engaging Content: Create content that encourages engagement, such as DIY tutorials, infographics, inspirational quotes, and how-to guides. Pinterest users love actionable and inspiring content.
  • Promote Blog Posts and Content: Share your blog posts and content on Pinterest to drive traffic to your website and increase brand visibility.
  • Utilize Pinterest SEO: Incorporate relevant keywords in your pin titles, descriptions, and board names to improve your content’s discoverability in Pinterest’s search results.
  • Pin Consistently: Maintain an active Pinterest presence by regularly pinning. Consistent pinning helps keep your content visible and engaged with users.
  • Collaborate and Engage: Engage with your audience by responding to comments and messages. Collaborate with influencers or other brands to expand your reach and connect with new audiences.
  • Monitor Pinterest Analytics: Use Pinterest Analytics to track the performance of your pins, boards, and overall profile. Analyze the data to understand what content works best and make data-driven decisions.
  • Consider Pinterest Ads: Explore Pinterest’s advertising options to boost your reach, target specific audiences, and achieve your marketing objectives effectively.
  • Measure and Adjust: Continuously measure the effectiveness of your Pinterest marketing efforts and adjust your strategy based on the insights gained. Be willing to experiment and refine your approach as needed. 
How to target the right audience on Pinterest?

Pinterest offers several targeting options to help you reach your desired audience effectively. Here’s how to target the right audience on Pinterest:

  • Understand Your Target Audience: Start by conducting research to understand your target audience’s demographics, interests, and behaviors. Identify their pain points, preferences, and what type of content they engage with on Pinterest.
  • Pinterest Analytics: Use Pinterest Analytics to gain insights into your existing audience and the performance of your pins. This data can help you understand which content resonates with your current audience and inform your targeting decisions.
  • Keyword Targeting: Pinterest is a search-driven platform. Use relevant keywords in your pin titles, descriptions, and board names to improve your content’s visibility in Pinterest’s search results. This helps attract users interested in specific topics related to your business.
  • Interest Targeting: Pinterest allows you to target users based on their interests. You can select from a wide range of predefined interest categories that align with your products or services. This ensures your ads are shown to users with relevant interests.
  • Audience Insights: Use Pinterest’s Audience Insights to gain deeper knowledge about Pinterest users who engage with your content. This feature provides demographic information, interests, and other valuable data about your audience.
  • Actalike Audiences: Pinterest offers actalike audiences, also known as Lookalike audiences, which allow you to target users who are similar to your existing customers or engaged audience. This expands your reach to a new pool of potential customers with similar characteristics.
  • Remarketing: Consider using Pinterest’s remarketing feature to target users who have previously interacted with your pins or visited your website. Remarketing helps re-engage users who have shown interest in your brand.
  • Device and Location Targeting: You can target users based on their device type (desktop, mobile, tablet) and location. This helps you tailor your ads to specific devices and geographic regions.
  • Behavioral Targeting: Pinterest’s behavioral targeting allows you to target users based on their actions on the platform, such as pins they’ve saved, boards they follow, and engagement with specific categories.
  • Exclude Audiences: Utilize audience exclusion to avoid showing your ads to users who have already converted or are not relevant to your campaign objectives. This helps optimize your ad spend and target new potential customers.

By combining these targeting options and regularly monitoring the performance of your ads, you can effectively reach and engage the right audience on Pinterest, maximizing the impact of your marketing efforts.

What are tips for creating effective ads on Pinterest?

To help you craft ads that resonate with your audience and drive results, here are some essential tips:

  • Use High-Quality Visuals: Pinterest is a visual platform, so use high-quality images and videos that capture attention and align with your brand identity. Clear, crisp, and visually appealing visuals are more likely to engage users.
  • Tell a Story: Create a narrative with your ad content. Use images and text that tell a story about your product or service, showcasing how it can benefit the user’s life or solve a problem.
  • Add Text Overlay: Include text overlay on your images to provide context and reinforce your message. Keep the text concise and easy to read.
  • Clear Call-to-Action (CTA): Use a clear and compelling CTA to prompt users to take action, such as “Shop Now,” “Learn More,” or “Save for Later.”
  • Highlight Benefits: Focus on the benefits of your product or service rather than just its features. Show users how it can add value to their lives.
  • Be Inspirational: Pinterest users often seek inspiration and ideas. Create content that inspires and motivates them to try something new or embark on a project.
  • Use Rich Pins: Utilize Rich Pins to provide additional information, such as product details, pricing, and availability. Rich Pins can enhance the user experience and increase engagement.
  • Be Seasonal: Incorporate seasonal themes and trends into your ads to make them timely and relevant.
  • Targeting Optimization: Take advantage of Pinterest’s targeting options to reach the right audience. Refine your targeting based on audience insights and performance data.
  • Stay True to Your Brand: Ensure that your ad content aligns with your brand identity and values. Consistency in branding helps build trust and recognition among Pinterest users.

By following these tips, you can create effective Pinterest ads to help you reach your target audience and achieve your marketing goals.

How to measure the success of your ads on Pinterest?

There are a number of ways to measure the success of your ads on Pinterest. Here are a few of the most important:

  • Impressions: This is the number of times your ad is shown to people.
  • Clicks: This is the number of times people click on your ad.
  • Conversion rate: This is the percentage of people who click on your ad and then take a desired action, such as making a purchase or signing up for your newsletter.
  • Cost per click (CPC): This is the amount of money you pay each time someone clicks on your ad.
  • Cost per acquisition (CPA): This is the amount of money you pay each time someone takes a desired action, such as making a purchase or signing up for your newsletter.

You can track these metrics in Pinterest Analytics. Pinterest Analytics is a free tool that allows you to track the performance of your Pins, ads, and campaigns.

How to optimize your ads on Pinterest for maximum ROI?

Optimizing your ads on Pinterest is essential to maximize your return on investment (ROI) and ensure that your advertising efforts yield the best results. Here are some strategies to optimize your Pinterest ads for maximum ROI:

  • Define Clear Goals: Clearly define your marketing objectives and the desired actions you want users to take after interacting with your ads. Whether it’s driving website traffic, increasing sales, or boosting brand awareness, having clear goals will guide your optimization efforts.
  • Audience Targeting: Refine your audience targeting based on data from Pinterest Analytics and Audience Insights. Focus on reaching your products or services’ most relevant and high-intent audience.
  • Keyword Optimization: Use relevant and popular keywords in your pin titles, descriptions, and board names. This improves the discoverability of your ads in Pinterest’s search results, increasing the chances of reaching users interested in your offerings.
  • Test Multiple Ad Formats: Experiment with different ad formats, such as Promoted Pins, Promoted Videos, and Promoted Carousels, to see which ones perform best for your objectives. Different formats may resonate differently with your target audience.
  • High-Quality Visuals: Use visually appealing and high-quality images or videos in your ads. Captivating visuals are more likely to grab users’ attention and encourage engagement.
  • Compelling CTAs: Include clear and compelling calls-to-action in your ad content. Encourage users to take the desired action, such as visiting your website, making a purchase, or signing up for a newsletter.
  •  A/B Testing: Conduct A/B testing to compare different ad elements, such as visuals, headlines, descriptions, and CTAs. Test variations to identify which combinations perform best and optimize accordingly.
  • Landing Page Optimization: Ensure that the landing pages your ads lead to are relevant, user-friendly, and optimized for conversions. A seamless user experience after clicking on an ad increases the likelihood of achieving your objectives.
  • Budget Allocation: Allocate your ad budget strategically based on the performance of your ads. Focus more on campaigns and pins that yield the highest ROI and adjust budget distribution accordingly.
  • Conversion Tracking: Implement conversion tracking with the Pinterest Tag to measure the effectiveness of your ads in driving specific actions. Use the data to refine your targeting and ad content.
  • Seasonal and Trending Content: Capitalize on seasonal trends and popular topics to make your ads timely and relevant. Leverage trending content to tap into the interests of Pinterest users.
  • Monitor Performance Regularly: Continuously monitor the performance of your ads using Pinterest Analytics and other tracking tools. Stay informed about key metrics and adjust your strategies as needed.
  • Be Data-Driven: Base your optimization decisions on data and insights rather than assumptions. Use performance data to inform your strategy and make data-driven adjustments.

By implementing these optimization strategies and continually refining your approach, you can maximize the ROI of your Pinterest ads and achieve your marketing goals more effectively. 

Who is AdvertiseMint?

AdvertiseMint is a full service advertising agency that specializes in performance. This means all aspects of our team are focused around growing your business and increasing your sales, leads or app installs. AdvertiseMint was founded in 2014 and has been featured on Inc., Forbes, Entrepreneur and Newsweek. Our team has worked for fortune 500 companies such as CocaCola and Newegg along with helping start-ups generate their first customer. If you are looking for help with your advertising. We would love to talk. 

Where is AdvertiseMint located?

The AdvertiseMint HQ is located in Hollywood, California, however after covid, we enabled our advertising and creative experts to work remotely from all over the United States. This allows for an improved work/life balance with our team and thus, improved performance. While our team members may not always be in the same office, we utilize the latest tools for virtual meetings, digital collaborations and AI to ensure we’re completing our work efficiently so performance continues to increase.  

What are the benefits of using AdvertiseMint as our advertising agency?

We’re passionate about performance and want to grow your business. To accomplish this, we focus on three main elements. The first is hiring Elite individuals, these are media buyers and creative individuals that are striving everyday to be the best in their fields. The second is Technology, we utilize the latest in AI or machine learning tools to help get better results faster. The third is performance, if we have the right talent using the right tools, performance will increase and your company will thrive. 

What makes AdvertiseMint better than other advertising agencies?

AdvertiseMint has been a leading advertising agency for the past 10 years. With over $500M in ad spend managed, our team has helped hundreds of companies increase sales and grow their business. We realize your business is unique and requires a custom approach towards your audience, advertising and analytics. 

How much does AdvertiseMint cost?

AdvertiseMint charges an agency rate based on a percentage of ad spend. Our pricing is transparent and is the same for all our clients. You can view AdvertiseMint pricing online. The agency rate ranges from 25% to 5% of the total monthly ad spend that AdvertiseMint managers for you. Our minimum budget requirement is $10,000 per month spent on advertising. There is no limit on the number of ad platforms you can run ads on. This amount covers certified media buyers, video editors and graphic designers to help ensure your results are increasing. Any customized projects or deliverables are billed at $150/hour. 

What is the process like of working with AdvertiseMint?

When you sign up with AdvertiseMint, the first seven days is for onboarding. This is where the team will review your business information, competitors, branding, creative guidelines and perform an account audit for each advertising platform. The team will set up an initial onboarding call and then select a time to meet each week to review results and discuss what’s next. Each month, you’ll receive a custom report detailing progress. 

Who is the best Facebook advertising agency?

We believe AdvertiseMint is the best Facebook ad agency to help grow your business. The AdvertiseMint team is dedicated to being elite at both media buying and creatives. We strive to be leaders in our industry, staying on top of the latest tools, features and systems that can help improve results. One of the biggest differences between AdvertiseMint and other ad agencies is we value every dollar that is spent on ads. We understand that each dollar matters when it comes to advertising and that everything must be measured by performance and if something isn’t working.  

What should I consider when choosing an advertising agency?

When you are reviewing agencies, you should consider the following elements – Leadership of the agency, expertise in the desired ad platforms or media placements, team size and location, along with cost structure.

Does AdvertiseMint offer any guarantees regarding ad campaign results?

AdvertiseMint guarantees that we’ll continue to work until your results are met. However, while AdvertiseMint would love to offer guarantees on advertising, it simply is not possible. There are many moving components with ad platforms that involve algorithms, technology and elements that we simply do not control or have access to. 

Does AdvertiseMint provide reports and updates regarding performance of our advertising campaigns?

When you sign up with AdvertiseMint, the team will set up weekly or bi-weekly calls with you to review performance and discuss the next steps with your campaigns. The team will also send over monthly reports discussing trends, analytics and elements causing performance to increase or decrease, along with our suggestions for moving forward.  

How does AdvertiseMint track and analyze the effectiveness of reaching our target audience?

AdvertiseMint uses a technology stack that includes the ad platforms and third party tools like Google’s Looker Studio. Our goal is to build any reports needed to ensure we can understand the changes in the campaign performance and how to continually optimize it. 

How does AdvertiseMint stay updated with the latest advertising trends, algorithms, and targeting options to optimize ROI for established companies?

The world of advertising moves very fast. The way we stay on top of things is by having a team of elite individuals that are dedicated towards being the best at what they do. This means they are consistently learning and monitoring their industry to stay a step ahead of the competitors. This consistent desire to learn keeps them on the forefront and then new features or strategies are discussed in our daily team meetings. 

Are there any specific strategies AdvertiseMint uses to increase results?

The top strategies we use is to follow the performance and focus on the elements that will make the biggest impact. This breaks down to two areas. Media buying and ad creatives. It’s essential that ads are shown to the correct audience and with the correct campaign structure. Ad creatives are also becoming more essential than ever. It’s important to have a consistent stream of unique content going to your consumers. 

Who is the best Facebook ad agencies in 2023?

Here are our top picks for best Facebook ad agencies.

  1. AdvertiseMint (Best Facebook Ad Agency) 844-236-4686
  2. Lyfe Marketing 
  3. Growth Rocket 
  4. Seven Atoms 
  5. Upgrow  
How long will my company need to work with AdvertiseMint?

AdvertiseMint requires a 3 month commitment to begin. This gives us the time needed to get up to speed with existing ad account structure and begin building out a strategy that improves results. After the 3 months are up, the contract is renewed on a month-to-month basis. We believe this approach allows you the flexibility to always do what’s best for your business. Our job is to make you money and if we’re successful, we believe we’ll work together for a long time. 

Pinterest Targeting Options

Demographics

Choose the audience for your ad based on demographics like age, gender, education and more. Reach people in cities, countries and communities where you want to do business.

Interests

Reach people based on their interests, hobbies and the Pages they like on Facebook. This also includes being able to target fans of your direct competitors.

Behaviors

Find people based on their purchase behaviors, device usage and other activities.

Connections

Reach people who are connected to your Page, event or app, as well as their friends.

Custom Audiences

Connect with the people you already know, and more people like them, on Facebook.

Pinterest Instant Experience Ads

The advantages of running paid ads on Pinterest are the audience, the ad units, and the performance. Ads have the ability to reach 

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AdvertiseMint,
A Pinterest Advertising Agency

Disclaimer: AdvertiseMint is not owned or a subsidiary of Meta. AdvertiseMint is an agency that provides Pinterest advertising services to help businesses run profitable and successful ads on Meta. While AdvertiseMint is listed in the Meta partner directory and works directly with the Meta support and agency teams, Meta does not endorse or promote AdvertiseMint as their official Facebook advertising agency. All business names, trademarks and intellectual property regarding Meta on this page are owned exclusively by Meta.

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