April 12, 2019
Summer is approaching, and Pinterest users are already on board with the seasonal change. If you want your brand to align with this month’s Pinterest trends, incorporate some of these ideas to boost visibility and search relevance.
The Great Outdoors
April is when most of the country starts to warm up, so it’s a great time to post about anything from outdoor patio furniture to in-ground swimming pools. Users are searching for garden inspiration, picnic ideas, and unique ways to cool down as temperatures rise.
If you want to take advantage of a 700 percent increase in year-over-year (YoY) search frequency, tie a rustic barn theme into your content. Searches related to chicken coops, barn-facade homes, and edible gardening have skyrocketed this year. Increase brand visibility by telling your audience how to optimize garden space for easy-to-grow herbs or how to build a DIY-reclaimed wood pub table.
Fresh Fruits and Vegetables
Pinterest users are currently loving recipes that feature fresh produce. Grab their attention with bright, summery colors and helpful tips on how to use whole foods for entertaining, decor, and meal prep. Smoothies, homemade ice cream, and barbecue foil wraps are a few season-friendly ways to incorporate fresh fruits and veggies.
Road Trips and Minimalistic Travel
Minimalism-inspired travel is already a hot topic, even though summer is still on the horizon. Searches for van living and carry-on packing tips reached a YoY increase of 44 percent and 157 percent, respectively. Use the theme of minimalistic travel in your own content by adding a capsule packing list or road trip survival guide to your Pinterest campaign.
Although we’re still in the midst of the spring season, summer is already on the minds of many Pinterest users. Increase your brand visibility by incorporating some of these ideas.