AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / 5 Tips for Increasing Your Facebook Video Watch Time

December 23, 2017

5 Tips for Increasing Your Facebook Video Watch Time

Facebook videos are huge at the moment. Seriously, scroll through your news feed, and you’ll probably see more videos than images or plain status updates. In fact, a video was the first thing that appeared in my news feed this morning.

This video from George Takei appeared on the top of Karen’ Facebook news feed.

It’s no wonder Facebook videos were a priority in all online marketing strategies for 2017. We were preparing for their expansion, but their popularity still left us surprised.

The only problem is people are simply scrolling through their feeds. They don’t stop to watch the videos. To get them to watch, you have to offer something really special. The quality and creativity of your video won’t be enough, though. Of course they are important, but there are many other things to do if you want to improve your video watch time. Let’s focus on that aspect, shall we?

Here are five tips that will help you improve your Facebook video watch time.

1. Upload the Video to Your Video Library

Many social media marketers are making a similar mistake: they upload their videos through the Facebook ad system but forget to feature the videos in their page’s library. So users will remember seeing this awesome video, visit the page the video was posted by, and fail to find it through the busy feed. They try the video library, but see no sign of it.

In the menu, you’ll see the option Videos, which allows you to manage all videos in one place. There, you’ll find the Video Library button. That’s what you should use.

Click on it, and Facebook will take you to the Upload page, which will feature your videos directly in the library.

2. Encourage Shares

Word of mouth is a powerful marketing tool in the world of social media. When you promote a video ad, many users will scroll past it. However, if they see your video as a recommendation from a Facebook friend, they will most likely watch it. The stats support this theory: 48 percent of video watch time comes from shares. This means you’ll improve the view time if you encourage your Facebook followers to share your video. If you don’t like the share call to action on every single video, you can ask your followers to comment. When people engage with likes and comments, the video will still appear in their friends’ feeds.

3. Accompany Your Video with a Searchable and Detailed Description

Text still matters, people. Jennifer Norman, a marketing manager for BestEssays, agrees. “It’s interesting to see how marketers are getting so focused on videos that they forget all about the power of a written message,” she says. “First of all, the title of your video should be searchable and descriptive. The description should provide more info [sic] about the video and prompt the users to action.”

The video description leaves you space to be creative. It’s okay to be brief and direct. Humor is certainly acceptable. On serious topics, it’s okay to write a long-form description. The most important thing is make it good.

4. Add Text in the Video

The fact that Facebook videos are on autoplay goes to your advantage. However, you should keep in mind that people see them without sound. That’s good, too. People respond negatively to autoplay, especially on ads. That’s why it’s important to engage them with text so they will put the sound on and see the entire video.

Consider adding overlay text or captions to the video. Keep in mind that many Facebook users like to see entire videos without playing sound. Many do this at work. The captions will allow them to get the point, so they will keep watching.

5. Choose a Compelling Thumbnail

The thumbnail is important because people will see it in your list of videos. When they get to your page, and they want to see what you’ve uploaded so far, the videos section won’t be on autoplay.

There are several things you need to keep in mind when choosing the thumbnail of your video. One, it must get the interest of Facebook users who opted to turn off the autoplay feature. Optimizing the first image they see will certainly make a difference in their decision to watch the video or to continue scrolling. Second, it must not be boring. Don’t go with stock photos. Pick a unique image of the finest quality. It may be a moment of your video, but it’s okay to use an actual image as a thumbnail, too.

Tasty, a popular Facebook page that we all love because of its videos, is a good example of how thumbnails can make a difference. They set moments of the video as thumbnails, but they sure pick the best ones.

There you go. Five simple tips that will help you boost your Facebook video watch time. This is a big deal. Since you’re investing so much time and resources in the production of Facebook videos, you better make it right…right?

Karen Dikson is an entrepreneur and digital marketing expert from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Karen loves to stay up to date on the latest digital marketing trends. Her works have been published on HuffPost and other business resources. Connect with Karen on Twitter.

Comments

comments

Article by AdvertiseMint Staff / Facebook

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.