AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / 6 Clever Facebook Ad Strategies You Can Learn from Super Bowl Ads

February 7, 2017

6 Clever Facebook Ad Strategies You Can Learn from Super Bowl Ads

Some people watch the Super Bowl for the game, some for the halftime shows, and the others for the commercials.

With Super Bowl’s immense viewership (this year it was over 111 million), it’s no wonder advertisers are spending thousands to create the perfect Super Bowl commercial. These commercials, however, were not limited to TV. Brands also flocked to Facebook and Instagram to release their ads, knowing that Super Bowl viewers check their Instagram and Facebook feeds during the game to participate in Super Bowl related conversations.

Below are a list of strategies every Facebook advertiser should learn from these six Super Bowl ads.

1. Partner with Content Producers

People are more receptive to publishers’ posts than to advertisers’ posts. While publishers provide valuable content that people read or watch to pass the time, the reason why users visit Facebook in the first place, advertisers sell—and many hate being advertised to. The resistance against digital advertising is especially evident with the rise of ad blockers. According to a study HubSpot conducted, people installed ad blockers because ads like pop-up and banner ads disrupt their user experience.

However, when you partner with a content producer, your ad will appear more like web content and less like an ad. Take Mr. Clean’s ad, for example. Rather than the company advertising its product, it chose to partner with Ad Age. Rather than coaxing viewers to make a purchase, watch a video, or click a link, Ad Age evokes intrigue by alluding to a new version of Mr. Clean: a modern, sexy cleaning machine.

Upon clicking this ad, users get exactly what they came to Facebook for: intriguing, entertaining content to pass the time.

2. Advertise on Both Facebook and Instagram

During the Super Bowl, Google had the foresight to advertise on both Facebook and Instagram. It’s important to do this because Super Bowl viewers visit Facebook and Instagram during the show to comment on key moments. During the game, Super Bowl fans talked about the following topics:

  • James White’s game-winning touchdown run
  • Danny Amendola’s two-point conversion reception
  • Robert Alfrod’s interception return for a touchdown

The amount of people who participated in these conversations were 64 million for Facebook and 44 million for Instagram. Clearly, advertising on Facebook and Instagram during the Super Bowl game is a great way to reach a larger audience.

3. Advertise Early

If you’re planning to advertise for a specific event (Valentine’s Day, Easter, 4th of July, etc.), it’s best to advertise early. Sling TV did exactly that. Anticipating the Super Bowl’s immense viewership, more than 111 million to be exact, Sling TV advertised early to accrue as many subscribers as possible before game day.

4. Go Live

Unlike ads, Facebook Live videos can reach users even when they’re not using their phones. Every time you go live, your Facebook friends and followers will receive a notification of your live broadcast. Budweiser knew the value of Facebook Live and broadcasted a video of Clydesdales from St. Louis.

Budweiser’s live video appropriately reminded Super Bowl viewers of its brand during a time when alcohol was heavily consumed.

5. Go Vertical

The other video ads in this list were formatted as square video. Life’s ad, on the other hand, was formatted as vertical video. Unlike square videos, vertical videos are better designed for mobile phones: the video fits the shape of a phone screen, filling in all the empty space without forcing viewers to enable screen rotation.

Going vertical not only enhances your viewer’s video watching experience, but it also avoids the inconvenience of rotating your screen to get a full-screen view of the video.

6. Incorporate Current Events and Emotional Appeal

84 Lumbar’s ad boldly tackles a controversial topic prominent in American politics: building a border wall. Although tackling a controversial topic like this one may be risky (imagine all the backlash and heated conversations), it’s a great way to attract people’s attention. Nearly everyone on social media participates in the border-wall conversation. It is such a hot topic, in fact, that any meme, video, or ad that talks about it will accrue an enviable amount of engagement.

84 Lumbar’s ad received 11 million views across Facebook, Youtube, and Twitter. Additionally, the ad was so sought after that 84 Lumbar’s website, from which you can see the rest of the ad, crashed from the overwhelming amount of web traffic.

84 Lumbar’s ad proved that adopting a hot topic, as well as incorporating emotional appeal, when creating an ad garners results.

What do you think of these six super bowl ads? Leave your comments below or share story to friends.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.