January 13, 2018
Facebook pages are easy to create. However, Facebook does make some stipulations when it comes to naming your page. In addition to accurately reflecting the content and purpose of the page, names must adhere to the following rules:
- Abusive terms or phrases, as well as words violating anyone’s rights, are prohibited from being used in page names.
- Page names must use grammatically correct capitalization. Only acronyms may use all capital letters.
- Page names must not include symbols, such as ® or ©, or any other unnecessary punctuation.
- Slogans or long descriptions should be reserved for the about section, not the page name.
- Page names may not use any variation of “Facebook.”
- Page names must accurately and transparently represent the page, meaning an unofficial page should not mislead users to think it is the official page of a brand, organization, etc.
- Generic words or terms are prohibited from being used as page names. For example, “Spaghetti” is an unfit name for a page.
- Page names must not simply be generic geographic locations. For example, “Canada” is an unfit name. Locations may be used, however, in conjunction with an entity they represent. For example, “Town Clerk – Webster, New York” would be an appropriate page name.
In addition to following Facebook’s guidelines for pages, to get the most out of your professional online experience, make sure you also adhere to all Facebook ad guidelines and policies.