Definition of eCPM
Effective Cost Per Thousand Impressions, commonly known as eCPM, is a crucial metric in digital advertising. It represents the estimated earnings of an ad per 1,000 impressions.
Unlike the traditional Cost Per Mille (CPM), which solely calculates the cost of a thousand ad … [Read more...]
Defining a Dormant User
A dormant user, in the context of apps, refers to someone who has previously engaged with an app but hasn't used or accessed it for a defined period. While they might have been active and frequent users at one point, various reasons might have led them to reduce or stop … [Read more...]
Definition of Mobile Measurement Partner (MMP)
A Mobile Measurement Partner (MMP) is a trusted platform that provides mobile marketers with crucial insights into the performance of their mobile campaigns. Through a specialized software development kit (SDK), MMPs collect and visualize mobile app … [Read more...]
Definition of ARPPU
ARPPU, or Average Revenue Per Paying User, refers to the amount of revenue a single paying user brings to a business or platform over a specific period. This metric specifically zeroes in on the financial contribution of active paying customers, distinguishing them from the … [Read more...]
Introduction to MVPD
MVPD stands for multichannel video programming distributor (MVPD) is a service or entity that provides multiple television channels to subscribers, predominantly through cable, satellite tv, or broadband connections.
These distributors, integral to the television and … [Read more...]
Introduction to Cost Per Thousand Impressions (CPM)
Cost Per Thousand Impressions, abbreviated as CPM, is a foundational digital marketing metric. Essentially, CPM quantifies the amount an advertiser is charged for a thousand views or impressions of their advertisement on a web page or digital … [Read more...]
Definition of Device ID
A device ID is a unique identifier, typically a string of numbers and letters, that distinctly recognizes a mobile device such as a smartphone or tablet. In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike.
The … [Read more...]
Definition of Mobile Advertiser
An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser.
Mobile app advertisers specialize … [Read more...]
Definition of Cohort
In mobile marketing, a cohort refers to a group of users who share a common characteristic within a defined period, often based on their acquisition date, behavior, or engagement level.
By segmenting users into cohorts, marketers gain valuable insights into user patterns and … [Read more...]
Definition of Programmatic Media Buying
Programmatic media buying refers to the automated process of purchasing digital advertising space. Unlike traditional media buying methods, where ad spaces are bought and negotiated manually, programmatic advertising employs technology to streamline the … [Read more...]
