What does In-App Purchase mean?
An in-app purchase is a monetization technique that allows users within a mobile app to buy additional services, content, or features directly. This purchasing mechanism, often found in free apps, provides a revenue stream for developers while enhancing the user … [Read more...]
Definition of VMVPD
A virtual multichannel video programming distributor, commonly known as VMVPD, stands for virtual multichannel video programming platforms that offer both live TV and on-demand video content over the Internet.
Unlike traditional MVPDs, which typically involve cable and … [Read more...]
Definition of eCPM
Effective Cost Per Thousand Impressions, commonly known as eCPM, is a crucial metric in digital advertising. It represents the estimated earnings of an ad per 1,000 impressions.
Unlike the traditional Cost Per Mille (CPM), which solely calculates the cost of a thousand ad … [Read more...]
Defining a Dormant User
A dormant user, in the context of apps, refers to someone who has previously engaged with an app but hasn't used or accessed it for a defined period. While they might have been active and frequent users at one point, various reasons might have led them to reduce or stop … [Read more...]
Definition of Mobile Measurement Partner (MMP)
A Mobile Measurement Partner (MMP) is a trusted platform that provides mobile marketers with crucial insights into the performance of their mobile campaigns. Through a specialized software development kit (SDK), MMPs collect and visualize mobile app … [Read more...]
Definition of ARPPU
ARPPU, or Average Revenue Per Paying User, refers to the amount of revenue a single paying user brings to a business or platform over a specific period. This metric specifically zeroes in on the financial contribution of active paying customers, distinguishing them from the … [Read more...]
Introduction to MVPD
MVPD stands for multichannel video programming distributor (MVPD) is a service or entity that provides multiple television channels to subscribers, predominantly through cable, satellite tv, or broadband connections.
These distributors, integral to the television and … [Read more...]
Introduction to Cost Per Thousand Impressions (CPM)
Cost Per Thousand Impressions, abbreviated as CPM, is a foundational digital marketing metric. Essentially, CPM quantifies the amount an advertiser is charged for a thousand views or impressions of their advertisement on a web page or digital … [Read more...]
Definition of Device ID
A device ID is a unique identifier, typically a string of numbers and letters, that distinctly recognizes a mobile device such as a smartphone or tablet. In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike.
The … [Read more...]
Definition of Mobile Advertiser
An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser.
Mobile app advertisers specialize … [Read more...]
