Definition of Mobile Measurement Partner (MMP)
A Mobile Measurement Partner (MMP) is a trusted platform that provides mobile marketers with crucial insights into the performance of their mobile campaigns. Through a specialized software development kit (SDK), MMPs collect and visualize mobile app … [Read more...]
Definition of ARPPU
ARPPU, or Average Revenue Per Paying User, refers to the amount of revenue a single paying user brings to a business or platform over a specific period. This metric specifically zeroes in on the financial contribution of active paying customers, distinguishing them from the … [Read more...]
Introduction to MVPD
MVPD stands for multichannel video programming distributor (MVPD) is a service or entity that provides multiple television channels to subscribers, predominantly through cable, satellite tv, or broadband connections.
These distributors, integral to the television and … [Read more...]
Introduction to Cost Per Thousand Impressions (CPM)
Cost Per Thousand Impressions, abbreviated as CPM, is a foundational digital marketing metric. Essentially, CPM quantifies the amount an advertiser is charged for a thousand views or impressions of their advertisement on a web page or digital … [Read more...]
Definition of Device ID
A device ID is a unique identifier, typically a string of numbers and letters, that distinctly recognizes a mobile device such as a smartphone or tablet. In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike.
The … [Read more...]
Definition of Mobile Advertiser
An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser.
Mobile app advertisers specialize … [Read more...]
Definition of Cohort
In mobile marketing, a cohort refers to a group of users who share a common characteristic within a defined period, often based on their acquisition date, behavior, or engagement level.
By segmenting users into cohorts, marketers gain valuable insights into user patterns and … [Read more...]
Definition of Programmatic Media Buying
Programmatic media buying refers to the automated process of purchasing digital advertising space. Unlike traditional media buying methods, where ad spaces are bought and negotiated manually, programmatic advertising employs technology to streamline the … [Read more...]
Introduction to Retention Rate
The retention rate signifies the percentage of users who continue to use an app a certain number of days after its installation. This metric is a clear indicator of an app's enduring appeal and usability. While an app may garner numerous downloads, its true success … [Read more...]
Definition of Software Development Kit
An SDK, or Software Development Kit, is a collection of digital tools, pre-written code, and instructions designed to aid developers in creating applications for specific platforms or services.
For instance, the Android SDK is meticulously tailored for … [Read more...]
