Introduction to In-Game Purchase
An in-game purchase refers to any transaction made within a digital game to acquire specific content, enhancements, or features. Often linked to mobile game environments but prevalent in console and online games as well, these purchases allow players to unlock new … [Read more...]
Introduction to Self-Serve Demand-Side Platform
A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. Unlike full-service DSPs, which rely on third-party professionals for the advertising process, a self-serve … [Read more...]
Definition of View Through Rate (VTR)
View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. Specifically, VTR calculates the percentage of individuals who watched a video ad either entirely or through a … [Read more...]
Definition of Click to Install Time (CTIT)
Click to Install Time (CTIT) refers to the time interval between a user clicking on an ad and the moment the corresponding app is opened for the first time after being downloaded.
As a crucial metric in mobile marketing, CTIT helps advertisers and … [Read more...]
What does In-App Purchase mean?
An in-app purchase is a monetization technique that allows users within a mobile app to buy additional services, content, or features directly. This purchasing mechanism, often found in free apps, provides a revenue stream for developers while enhancing the user … [Read more...]
Definition of VMVPD
A virtual multichannel video programming distributor, commonly known as VMVPD, stands for virtual multichannel video programming platforms that offer both live TV and on-demand video content over the Internet.
Unlike traditional MVPDs, which typically involve cable and … [Read more...]
Definition of eCPM
Effective Cost Per Thousand Impressions, commonly known as eCPM, is a crucial metric in digital advertising. It represents the estimated earnings of an ad per 1,000 impressions.
Unlike the traditional Cost Per Mille (CPM), which solely calculates the cost of a thousand ad … [Read more...]
Defining a Dormant User
A dormant user, in the context of apps, refers to someone who has previously engaged with an app but hasn't used or accessed it for a defined period. While they might have been active and frequent users at one point, various reasons might have led them to reduce or stop … [Read more...]
Definition of Mobile Measurement Partner (MMP)
A Mobile Measurement Partner (MMP) is a trusted platform that provides mobile marketers with crucial insights into the performance of their mobile campaigns. Through a specialized software development kit (SDK), MMPs collect and visualize mobile app … [Read more...]
Definition of ARPPU
ARPPU, or Average Revenue Per Paying User, refers to the amount of revenue a single paying user brings to a business or platform over a specific period. This metric specifically zeroes in on the financial contribution of active paying customers, distinguishing them from the … [Read more...]
