Introduction to Retention Rate
The retention rate signifies the percentage of users who continue to use an app a certain number of days after its installation. This metric is a clear indicator of an app's enduring appeal and usability. While an app may garner numerous downloads, its true success … [Read more...]
Definition of Software Development Kit
An SDK, or Software Development Kit, is a collection of digital tools, pre-written code, and instructions designed to aid developers in creating applications for specific platforms or services.
For instance, the Android SDK is meticulously tailored for … [Read more...]
Definition and Introduction to Deep Linking
Deep linking refers to the technology that enables links to direct a user to a specific, targeted app content, whether or not the app is already installed.
Unlike traditional web links that route users to the homepage of a website, a deep link can take … [Read more...]
What is a Demand Side Platform (DSP)?
A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Acting as a pivotal component of the programmatic … [Read more...]
Definition of Identifier For Advertisers (IDFA)
The Identifier For Advertisers, or IDFA, is a unique, device-specific identifier utilized predominantly on Apple's iOS devices, such as iPhones and iPads. Designed primarily to aid advertisers in delivering personalized and targeted advertising to … [Read more...]
Definition of Marketing Dashboard
A marketing dashboard is a dynamic tool that provides a visual representation, or visualization, of key data points, metrics, and key performance indicators (KPIs) pertinent to marketing activities.
A dashboard's primary purpose and importance is to offer … [Read more...]
An interstitial ad is a full-screen advertisement that covers the interface of an app or website, typically displayed during transitions such as between game levels or while a page is loading.
How Do Interstitial Ads Work?
Understanding the inner workings of interstitial ads is crucial for … [Read more...]
ARPU, or Average Revenue Per User, is a financial metric that represents the average revenue generated from each user or customer of a business over a specific period.
How do you Calculate ARPU?
ARPU, an acronym for "average revenue per user," gauges how much revenue each user or subscriber brings … [Read more...]
An emulated device is a virtual replica of a physical hardware device, allowing developers and testers to simulate and test software or applications in a controlled, digital environment.
What is the Purpose of Emulating Devices in Software Development and Testing?
Emulated devices serve as a … [Read more...]
Advertisement is a communication method businesses use to inform people about their products or services, utilizing various channels such as billboards, TV, social media, and more.
What is Considered Advertising?
Anything a company does to get your attention can be advertising. This includes ads … [Read more...]
