Definition and Introduction to Deep Linking
Deep linking refers to the technology that enables links to direct a user to a specific, targeted app content, whether or not the app is already installed.
Unlike traditional web links that route users to the homepage of a website, a deep link can take … [Read more...]
What is a Demand Side Platform (DSP)?
A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Acting as a pivotal component of the programmatic … [Read more...]
Definition of Identifier For Advertisers (IDFA)
The Identifier For Advertisers, or IDFA, is a unique, device-specific identifier utilized predominantly on Apple's iOS devices, such as iPhones and iPads. Designed primarily to aid advertisers in delivering personalized and targeted advertising to … [Read more...]
Definition of Marketing Dashboard
A marketing dashboard is a dynamic tool that provides a visual representation, or visualization, of key data points, metrics, and key performance indicators (KPIs) pertinent to marketing activities.
A dashboard's primary purpose and importance is to offer … [Read more...]
An interstitial ad is a full-screen advertisement that covers the interface of an app or website, typically displayed during transitions such as between game levels or while a page is loading.
How Do Interstitial Ads Work?
Understanding the inner workings of interstitial ads is crucial for … [Read more...]
ARPU, or Average Revenue Per User, is a financial metric that represents the average revenue generated from each user or customer of a business over a specific period.
How do you Calculate ARPU?
ARPU, an acronym for "average revenue per user," gauges how much revenue each user or subscriber brings … [Read more...]
An emulated device is a virtual replica of a physical hardware device, allowing developers and testers to simulate and test software or applications in a controlled, digital environment.
What is the Purpose of Emulating Devices in Software Development and Testing?
Emulated devices serve as a … [Read more...]
Advertisement is a communication method businesses use to inform people about their products or services, utilizing various channels such as billboards, TV, social media, and more.
What is Considered Advertising?
Anything a company does to get your attention can be advertising. This includes ads … [Read more...]
ROAS (Return on Ad Spend) is the revenue generated from each dollar spent on advertising.
Why is Return on Ad Spend (ROAS) an important business metric?
In a world saturated with marketing campaigns, ads, and countless platforms, businesses have a challenge. How to ensure every dollar spent on … [Read more...]
Real-Time Bidding (RTB) is a dynamic and automated advertising auction process that allows advertisers to bid in real time for ad inventory, enabling the purchase of digital advertising space on a per-impression basis.
How Does Real-Time Bidding Work?
Real-time bidding (RTB) revolutionizes the … [Read more...]
