ROAS (Return on Ad Spend) is the revenue generated from each dollar spent on advertising.
Why is Return on Ad Spend (ROAS) an important business metric?
In a world saturated with marketing campaigns, ads, and countless platforms, businesses have a challenge. How to ensure every dollar spent on … [Read more...]
Real-Time Bidding (RTB) is a dynamic and automated advertising auction process that allows advertisers to bid in real time for ad inventory, enabling the purchase of digital advertising space on a per-impression basis.
How Does Real-Time Bidding Work?
Real-time bidding (RTB) revolutionizes the … [Read more...]
Instant apps are lightweight versions of native apps that can be run immediately without installation, providing users with a seamless experience for specific tasks or previews.
Examples of Android Instant Apps on Google Play Store
1. NYTimes - Crossword:
This allows users to play a mini version … [Read more...]
Gross Rating Points, known as GRP, is a critical metric in the advertising and media planning sector. At its essence, the GRP measures the total advertising impressions an ad campaign achieves relative to the target audience. In straightforward terms, if you're curious about the reach and … [Read more...]
Incrementality refers to the additional outcomes or benefits directly attributable to a specific action or intervention, distinguishing the actual impact from what would have occurred without it.
Why is Incrementality Crucial for Marketers?
Understanding the true impact of your marketing efforts … [Read more...]
User Acquisition (UA) refers to the strategies and actions undertaken by businesses to attract and onboard new users or customers to their products or services, often measured by the number of new users gained within a specific timeframe.
Why is User Acquisition Important for Businesses?
User … [Read more...]
Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.
What is the … [Read more...]
Mobile commerce, often abbreviated as m-commerce, refers to the buying and selling of goods or services using mobile devices, such as smartphones and tablets, typically through mobile apps or optimized websites. It encompasses a variety of transactions, including online shopping, mobile banking, and … [Read more...]
An Attribution Model is a framework used to assign value or credit to different touchpoints in a customer's journey, helping marketers understand which channels or actions contribute most effectively to a desired outcome, such as a conversion or sale.
How Does Marketing Attribution Impact … [Read more...]
App Store Optimization (ASO) is the process of optimizing various elements of an app's listing in app stores (like the Apple App Store or Google Play Store) to maximize its visibility, increase the number of downloads, and rank higher in search results within the stores.
Which App Stores Should You … [Read more...]
