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November 6, 2023

What is ADA Compliance?

Defining ADA Compliance ADA compliance refers to the adherence to the standards and guidelines set forth by the Americans with Disabilities Act (ADA) of 1990. This civil rights law prohibits discrimination based on disability and requires employers, governments, and public accommodations, as well … [Read more...]

November 6, 2023

Full Service Digital Marketing Agency

Definition of a Full Service Digital Marketing Agency A Full Service Digital Marketing Agency is a one-stop solution for businesses seeking a comprehensive approach to their online marketing needs. Unlike niche agencies that specialize in specific areas, a full-service agency provides a wide array … [Read more...]

November 2, 2023

What Is the Attribution Window?

An attribution window is a specified timeframe during which a marketer or advertiser tracks and credits a user's actions, such as clicks or views, to a conversion event. This window helps determine which marketing touchpoints contributed to a conversion, aiding in campaign optimization and … [Read more...]

October 30, 2023

What is Media Mix Modeling(MMM)?

Definition of Media Mix Modeling (MMM) Media Mix Modeling (MMM) is a statistical analysis technique used by marketers to measure the impact of various marketing channels on sales or other key performance indicators (KPIs). By leveraging aggregated data from different marketing channels, MMM … [Read more...]

October 30, 2023

What is Google Advertising ID (GAID)?

Definition of GAID The GAID is a distinctive string ID provided by Google to Android devices, which aids in tracking user interactions with advertisements. A part of the Google Play Services, this identifier is designed specifically for advertising purposes on Android platforms. Unlike the … [Read more...]

October 30, 2023

What is subscription video on demand (SVOD)?

Definition of SVOD Subscription Video On Demand (SVOD) represents a digital streaming service where audiences can access a vast library of content by paying a recurring fee, either monthly or yearly. Unlike traditional TV where viewers are scheduled to watch programs, SVOD offers the flexibility to … [Read more...]

Complete Guide to Facebook Targeting

Facebook Ad Targeting

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Ad Targeting Infographics

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