Defining ADA Compliance ADA compliance refers to the adherence to the standards and guidelines set forth by the Americans with Disabilities Act (ADA) of 1990. This civil rights law prohibits discrimination based on disability and requires employers, governments, and public accommodations, as well … [Read more...]

Definition of a Full Service Digital Marketing Agency A Full Service Digital Marketing Agency is a one-stop solution for businesses seeking a comprehensive approach to their online marketing needs. Unlike niche agencies that specialize in specific areas, a full-service agency provides a wide array … [Read more...]

An attribution window is a specified timeframe during which a marketer or advertiser tracks and credits a user's actions, such as clicks or views, to a conversion event. This window helps determine which marketing touchpoints contributed to a conversion, aiding in campaign optimization and … [Read more...]

Definition of Media Mix Modeling (MMM) Media Mix Modeling (MMM) is a statistical analysis technique used by marketers to measure the impact of various marketing channels on sales or other key performance indicators (KPIs). By leveraging aggregated data from different marketing channels, MMM … [Read more...]

Definition of GAID The GAID is a distinctive string ID provided by Google to Android devices, which aids in tracking user interactions with advertisements. A part of the Google Play Services, this identifier is designed specifically for advertising purposes on Android platforms. Unlike the … [Read more...]

Definition of SVOD Subscription Video On Demand (SVOD) represents a digital streaming service where audiences can access a vast library of content by paying a recurring fee, either monthly or yearly. Unlike traditional TV where viewers are scheduled to watch programs, SVOD offers the flexibility to … [Read more...]