How to Create a Facebook Pixel

Facebook pixel, a piece of JavaScript code that allows you to measure, optimize, and build an audience for your campaign, allows you to monitor conversions by tracking actions as a result of an ad. Consider this the backbone of nearly all successful Facebook ads. It also allows you to market to those who interact with their website and to create a lookalike audience after the pixel has tracked a minimum of 100 conversions.

Benefits of the Facebook Pixel

Facebook Pixel has four main benefits:

1) It obtains basic analytics on website visitors, providing a secondary resource to google analytics or other large analytics companies.

2) It allows you to re-market towards visitors who have visited specific pages of your site. For example, you can show couch related ads only to those who have viewed couches on your website.

3) You can run custom audience insights on the visitors of your website. This allows you to access never before seen demographic information on users such as age, gender, location, interest, and behaviors.

4) It allows you to run Dynamic Product Ads or re-marketing ads on Instagram.

In “What Is a Facebook Pixel,” I defined the term and showed you how to view the pixel on Facebook Business Manager, a tool frequently utilized by any Facebook marketing agency. In this article, I will show you how to create a Facebook Pixel for your website. Follow the steps below to create a Facebook Pixel.

Step 1: Go to Pixel

To access your Facebook pixel, go to facebook.business.com. From the home page, click the “Business Manager” tab. On the drop down menu, click “Pixels“.

Step 2: Click “Create a Pixel”

You will then be redirected to your pixel page which will look like the image below. Click “Create a Pixel” to create your very own Facebook pixel.

Step 3: Click “Create Pixel”

Give your pixel a name. Afterward, click “Create Pixel“.

Step 4: You’re done!

Congratulations, you’ve created your Facebook pixel! Now that you’ve created a pixel, you have several options. You can email, share, or view the code. To view your pixel, follow the steps below.

View Pixel

Step 1: Click “Install Pixel Now”

Click “Install Pixel Now” to view your pixel code.

Step 2: Copy Code

Copy and paste the code between the <head> and </head> tags within your website code. This code will track visits to every page of your website.

Email Pixel

If you want to send someone your pixel code via email, follow the steps below. You can use this option if you would rather have your web developer paste the code into your website (not all of us are coding savvy, after all).

Step 1: Click “Actions” & “Email Pixel Code”

Click the “Actions” tab then “Email Pixel Code” on the drop down menu.

Step 2: Click “Send”

Type the recipient’s email then click “Send“.

Step 3: Click “Done”

Afterward, click “Done” to finish.

Share Pixel

You can also share your pixel to the ad agency or partner of your choice. Follow the steps below to share your Pixel to a partner.

Step 1: Click “Actions” & Share “Pixel”

Click “Actions” then click “Share Pixel” on the drop down menu.

Step 2: Go to Business Manager

To share you pixel, you need to be in Business Manager. To go to Business Manager , click “Go to Business Manager“.

Step 3: Assign a Partner

Click “Assign Partner“.

Step 4: Click “Confirm”

Enter your partner’s Business Manager ID (the same ID you used to add your partner to your Business Manager. Then click “Confirm“.

Step 5: You’re done!

The partner to whom you shared your pixel should appear here.

Edit Pixel

If you realized that you wanted to change your Pixel’s name or if you spotted an embarrassing typo you wanted to correct, you can edit your pixel in two easy steps. Follow the steps below to edit your pixel

Step 1: Click “Actions” & “Edit Pixel”

Click the “Actions” tab then click “Edit Pixel” on the drop down menu.

Step 2: Edit & Close

Edit the pixel name. Afterward, click “Done” to close the dialogue box.

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How to Create a Facebook Pixel