AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / CM Tooltip Glossary Pro / Billing Threshold

March 30, 2016

Billing Threshold

What is a Billing Threshold?

This is an automatic billing method that you can control through Ads Manager. You set up the amount you spend on ads before Facebook charges you, and that is your billing threshold. Billing thresholds don’t exist for manual payment methods on Facebook.

When you make your ad account at first, the billing threshold will be quite low— 25 dollars. However, it could be raised to $50, $250, $500, and so on as you make your payments on time and your balance clears. The maximum billing threshold without filing a special request is 2,500 dollars.

Think of a billing threshold as a simple setting for when you will be receiving your bill. It only changes the amount of your bill due to the nature of time, not because it changes any other settings related to your running ads.

Keep in mind, this means you can be billed multiple times a month or just at the end of the month. This is a payment method relying on how much money the ad accrues as it runs. This is important to note when budgeting for the short-term and long-term so make sure you are paying close attention to your daily spending limit in your company’s Facebook Ad Manager.

There are no advantages to a higher or a lower billing threshold. It’s just a matter if you find having frequent invoices a nuisance.

Kelly Sikkema / Unsplash

How Does Facebook Ad Billing Work?

When you create ads on Facebook, you set up two budgets for your ad account: the maximum daily amount that you’re willing to spend per ad and the total amount that you’re willing to spend for your ad’s lifetime.

You won’t be charged for your maximum budget; that’s just you signaling the total amount that you’re willing to spend. Instead, you are charged for clicks or impressions.

How do I Change My Billing Threshold?

Conveniently enough, you should be able to change your billing threshold relatively easily! Head over to your payment settings under the billing section in your ad manager. Type in your desired billing threshold and confirm it by clicking change. 

If you want to lower your billing threshold, Facebook will automatically approve it. However, sometimes changing to a higher billing threshold can run into some problems. Give it some time and then look into troubleshooting with Facebook if they haven’t implemented it.

Why Is It Taking So Long for Facebook to Increase My Billing Threshold?

  • They want to receive a reliable amount of successful payments from you at first.
  • Sometimes Facebook puts billing threshold increase requests under review. Check the Facebook support page to see if that is what happened to you. If they deny you, go ahead and file a repeal.

Comments

comments

Related Glossary Terms:
  • Current Balance

Article by Natalie Baumann

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.