Chatbots (Bots) are programs on Messenger designed to provide you information (such as weather forecasts) through a natural, conversational tone. Although Bots are powered by artificial intelligence (AI), they sometimes need human assistance to help with more difficult questions or tasks. Chatbots will eventually help us search for anything without opening a Web search or multiple apps. Developers for Messenger can currently implement three main capabilities which include send and receive API, generic message templates, and welcome screen + null state CTAs.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a full service digital advertising agency and regular contributor to our Advertising Blog. Brian has written in-depth articles and marketing infographics that are used by marketing executives around the world. He writes about topics relating to Meta Ads Agency, Instagram Ads Agency, TikTok Ads Agency, Snapchat Ads Agency, YouTube Ads Agency , Amazon Ads Agency, Google Ads Agency, and Pinterest Ads Agency. After completing his MBA in marketing, Brian has spent the last 20 years working in digital marketing and helping clients like Coca Cola, Newegg, Grant Cardone and Consumer Affairs run profitable advertising.